- GMC Launches Agency Review
MAD, Steve McClellan - Tuesday, September 6, 2016
Incumbents Leo Burnett and Digitas, both part of Publicis Groupe, will participa ...
- MXM, MBMG Win Agency Assignments From Sun-Maid
MAD, Steve McClellan - Tuesday, September 6, 2016
MXM will handle advertising, content, Web site development, social platform management a ...
- IPG's AFG& Appointed AOR For US Equestrian Federation
MAD, Steve McClellan - Wednesday, August 31, 2016
The New York-based afg& will develop a new integrated campaign, including vid ...
- Omnicom Wins McD's U.S., Will Create New Agency To Run The Account
MAD, Steve McClellan - Monday, August 29, 2016
The new client-dedicated agency will be overseen by Wendy Clark, North Ameri ...
- TBWA\Chiat\Day Wins Intel's Global B2B Assignment
MAD, Steve McClellan - Friday, August 26, 2016
The assignment followed a three-month pitch. The agency is tasked with developi ...
- Connelly Partners Nets Gorton's Seafood
MAD, Larissa Faw - Thursday, August 25, 2016
Gorton's is consolidating much of its marketing assignment under this new partnershi ...
- PhRMA Conducts Media Agency Review
MAD, Steve McClellan - Thursday, August 25, 2016
The Washington, DC-based lobbying arm of the pharmaceutical industry has told contende ...
- Campbell Ewald Wins CARFAX Account
MAD, Steve McClellan - Thursday, August 25, 2016
CE's scope of work includes brand and product positioning, creative strategy a ...
- Y&R Wins A Big One: $415 Million Census 2020 Contract
MAD, Steve McClellan - Wednesday, August 24, 2016
The official census takes place between April and December of 2020 b ...
- Chobani Appoints Horizon Media As Its New Media AOR
MAD, Steve McClellan - Tuesday, August 23, 2016
OMD was the incumbent, but opted not to defend. The yogurt market ...
- Revamped Grey London Wins Big UK Retailer Marks & Spencer
MAD, Steve McClellan - Monday, August 22, 2016
The account will comprise both advertising and digital, marking the first ti ...
- Barker Retains $50 Million SlimFast Biz After Review
MAD, Steve McClellan - Monday, August 22, 2016
Barker, which has held the account as creative AOR since 2014, wi ...
- Hewlett Packard Enterprise Shifts Most Of Its $224 Million Ad Assignment To Publicis
MAD, Steve McClellan - Friday, August 19, 2016
The switch comes after a review, although some Omnicom shops will reta ...
- AT&T Loss Estimated To Cost WPP $100 Million In Revenue
MAD, Steve McClellan - Monday, August 15, 2016
That's according to Pivotal Research analyst Brian Wieser. However, the impact ...
- Omnicom Wins Massive $3B AT&T Ad Account
MAD, Steve McClellan - Friday, August 12, 2016
Omnicom and WPP battled for the business in a review that beg ...
- Group M Retains BT Through New MEC 'Team Connect' Division
Around the Net In MAD London, Sean Hargrave - Friday, August 5, 2016
BT has retained Group M for its combined media account in ...
- Cramer-Krasselt Has Fuzzy Feeling After Winning Cotton Council Account
Mediapsssst, Richard Whitman - Thursday, August 4, 2016
The goal of the CCI is to increase exports of U.S. cott ...
- Cotton Council Selects Cramer-Krasselt For Ad Duties
MAD, Steve McClellan - Wednesday, August 3, 2016
C-K will lead the organization's global brand marketing and communications effective immediatel ...
- Asda's George Move To Saatchi & Saatchi Sees More Emotional Advertising
Around the Net In MAD London, Sean Hargrave - Wednesday, August 3, 2016
George's ad account had been with Fallon since 2007. George remained wi ...
- Harley-Davidson Selects IPG For Global Ad, Media Duties
MAD, Steve McClellan - Tuesday, August 2, 2016
The holding company was selected following a review that began in Decemb ...
- MEC Wins Hertz Global Media AOR For The Americas
MAD, Steve McClellan - Monday, August 1, 2016
The appointment follows a media pitch which consolidates media investment, planning, strateg ...
- The Trade Desk Taps Walrus For Ad/Marketing Duties
MAD, Steve McClellan - Friday, July 29, 2016
Walrus will help The Trade Desk create a unified brand and devel ...
- General Mills Conducting U.S. Agency Review
MAD, Steve McClellan - Thursday, July 28, 2016
The firm has focused on trimming and optimizing its ad and med ...
- Del Monte Taps Epsilon For Ad Duties
MAD, Steve McClellan - Tuesday, July 26, 2016
Epsilon's Chicago-based team will spearhead marketing across traditional, digital and retail channe ...
- OneMethod To Handle Digital, Social For Freshii
MAD, Larissa Faw - Thursday, July 21, 2016
The health-casual restaurant chain is challenging the creative shop to "produce memorab ...
- IPG's UM Retains BMW's $300 Million U.S. Media Account
MAD, Steve McClellan - Thursday, July 21, 2016
The carmaker launched a U.S. media review in May of 2015. ...
- P&G Holds Agency Talks Over Potential GBP210m Media Review
Around the Net In MAD London, Sean Hargrave - Thursday, July 21, 2016
Procter & Gamble has been speaking with agencies about its GBP210m med ...
- Delta Selects Moxie For Social Media Duties
MAD, Steve McClellan - Thursday, July 21, 2016
The Atlanta-based agency, part of Publicis Media, will manage social efforts, includi ...
- English Football League Signs New Digital And Streaming Deals
Around the Net In MAD London, Sean Hargrave - Wednesday, July 20, 2016
UK-based digital agency Realise will design and develop the Web and mobi ...
- Havas Loses Dettol To McCann
Around the Net In MAD London, Sean Hargrave - Monday, July 18, 2016
RB, the health and hygiene company, has reshuffled its agency relationships ...