Freshii has selected OneMethod as its first digital and social agency of record following a formal review. OneMethod officially began work on July 1 and their first effort will debut this quarter.
The health-casual restaurant chain is challenging the creative shop to "produce memorable content that people will talk about on its Facebook, Twitter and Instagram accounts while elevating the fresh food concept’s digital footprint globally," says the agency.
The strategy is intended to generate a cult-like following among Millennials and build up the brand in international markets.
"We are excited to build on the Freshii story in the digital sphere, inspiring consumers to #eatenergize," stated Amin Todai, founder, CCO, OneMethod.
This partnership brings together two Canadian companies. The RFP invited only Toronto-based agencies as Freshii preferred a local agency to allow for "maximum face time" at its headquarters.
"OneMethod is an agency we believe can best cut through the clutter to fight for stomach share in the digital space," stated Matthew Corrin, founder/CEO, Freshii.
Freshii was also attracted to OneMethod’s unconventional mindset and restaurant expertise. In addition to building brand awareness for two local companies – Sweet Jesus and La Carnita – OneMethod has worked with well-known brands, such as Nestlé and Svedka.
By the end of 2016, Freshii will operate over 300 locations globally across more than 85 cities in 20 countries.