- GM Agencies Out Millions, Need 'Critical Vendor' Status To Recoup
MediaDailyNews, David Goetzl - Monday, June 1, 2009
General Motors' bankruptcy filing Monday shows that Starcom MediaVest, the unit ...
- WPP Reports 6.7% Decline, Says Direct, Internet, Interactive 'More Affected'
Online Media Daily, Joe Mandese - Tuesday, June 2, 2009
Citing the continuing effects of "economic pressure" in its key markets, W ...
- Book By Former DDB PR Director Takes Cuts At Bernbach
Around the Net In Brand Marketing, Thom Forbes - Monday, June 1, 2009
Doris Willens, who was in charge of public relations at Doyle Da ...
- Ad Holding Companies On the Hot Seat
Around the Net In Media, Joan Voight - Monday, June 1, 2009
This season of annual meetings is a critical time for shareholders ...
- Wendy's In Review Phase Of Turnaround Plan
Marketing Daily, Karl Greenberg - Friday, May 29, 2009
Wendy's says the move follows strategic moves by CMO Ken Calwell a ...
- Brake For Bankruptcy: GM's Woes Impact Agencies
MediaDailyNews, David Goetzl - Friday, May 29, 2009
Interpublic Group CEO Michael Roth reiterated Friday that assuming General Motors fil ...
- Searching For The New Heart Of Madison Avenue, Interpublic Thinks It's Closer To Wall Street
Online Media Daily, Joe Mandese - Monday, June 1, 2009
Interpublic finally went public with its new digital media trading system, official ...
- Universal McCann Drives BMW Media Biz
MediaDailyNews, - Thursday, May 28, 2009
BMW has tapped Interpublic Group's Universal McCann for its media business. T ...
- BBDO Said To Back Off Request To Bind Media To Greater Chrysler Liability
MediaDailyNews, Joe Mandese - Thursday, May 28, 2009
After sparking concerns among media outlets doing business with Chrysler, agency BB ...
- 5 Changes Ad Agencies Must Make ... Now
Marketing Daily, Amir Haque - Thursday, May 28, 2009
As big advertisers cut spending, a new approach will help agencies survi ...
- Helen Johnston, Grand Dame Of Media Research, Dead At 74
MediaDailyNews, Joe Mandese - Thursday, May 28, 2009
Helen Johnston, the grand dame of Madison Avenue media research until h ...
- Cessna Flies Mediassociates For Ad Planning, Buying
MediaDailyNews, - Wednesday, May 27, 2009
Cessna Aircraft Company has tapped Mediassociates for advertising planning, buying and measureme ...
- Go Greener: O&M Expands Sustainability Practice
MediaDailyNews, Fern Siegel - Wednesday, May 27, 2009
Ogilvy & Mather has expanded its global sustainability practice into a sing ...
- CPB Interns Get Shiny New Bikes
Online Media Daily, - Wednesday, May 27, 2009
The Crispin Porter + Bogusky Intern Auction came to a close Wednesd ...
- Scott Sorokin Goes To Mindshare To Head Digital
Online Media Daily, Gavin O'Malley - Wednesday, May 27, 2009
Scott Sorokin, formerly president of Carat USA, has been tapped by Mindsha ...
- Digital Expanse: Canoe Hires 2 New Tech Execs
MediaDailyNews, David Goetzl - Tuesday, May 26, 2009
Canoe Ventures, the initiative looking to offer new opportunities for advertising ...
- MediaCom Taps UM's Wheatley To Lead Digital For Warner Home Video
Online Media Daily, - Wednesday, May 27, 2009
WPP's MediaCom unit Tuesday named Kate Wheatley head of the digital marketi ...
- Blood Copy and Gawker Sink Fake Fangs Into Campaign
Online Media Daily, Gavin O'Malley - Tuesday, May 26, 2009
Pushing the boundaries of stunt marketing, Gawker Media convinced members of t ...
- Fight Over Bonus Plan at WPP
Around the Net In Media, Joan Voight - Tuesday, May 26, 2009
WPP is trying to push through a controversial multimillion-dollar bonus scheme f ...
- Occam's Razorfish: When Is a Closing Not a Closing?
Online Media Daily, Gavin O'Malley - Thursday, May 21, 2009
Don't call them "closings," but Razorfish has decided to nix offices ...
- Web 2.0: Managing Corporate Reputations
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 21, 2009
Companies are scrambling to silence harmful messages from employees -- like t ...
- IPG Hires Former Hummer Exec to Coordinate GM Marketing
Online Media Daily, - Wednesday, May 20, 2009
Interpublic Group on Wednesday announced the appointment of General Motor's executive Mart ...
- Smaller Holding Companies Suffer More From Slump
Around the Net In Media, Joan Voight - Wednesday, May 20, 2009
The global recession is roughing up smaller advertising companies even more th ...
- Isobar's Morris Replaces Fay As Aegis' North America Chief
MediaDailyNews, Fern Siegel - Tuesday, May 19, 2009
Nigel Morris was named CEO of Aegis Media North America, replacing Sar ...
- Merkle Acquires CognitiveDATA
Marketing Daily, - Monday, May 18, 2009
Columbia, Md.-based Merkle has acquired Little Rock, Ark.-based CognitiveDATA, a marketing technolo ...
- Interpublic Social Media Forecast: Lots Of Socializing, No Numbers
Online Media Daily, Joe Mandese - Tuesday, May 19, 2009
What if they gave no forecast and everybody came? That's more ...
- Learning to Sell Themselves
Online Media Daily, John Capone - Monday, May 18, 2009
Are you looking for a little help from a world-class ad agen ...
- Trying to Catch 'Controlled Spontaneity' in a Bottle
Online Media Daily, Gavin O'Malley - Monday, May 18, 2009
To some, "controlled spontaneity" might seem contradictory, but to social media marketer ...
- From Twittering Kittens To Breathless For Broth: Mixing It Up With Hypothetical Pitches
Online Media Daily, Mark Walsh - Monday, May 18, 2009
A group of social advertising specialists were given their chance Monday ...
- Aegis Reports Weak Results, Shares Are Battered
MediaDailyNews, Joe Mandese - Monday, May 18, 2009
Aegis Group, the London-based parent of Carat, Isobar, Posterscope and other med ...