Columbia, Md.-based Merkle has acquired Little Rock, Ark.-based CognitiveDATA, a marketing technology company.
Under the agreement, CognitiveDATA will remain a separate brand and
will operate as a wholly owned subsidiary of Merkle, continuing to go-to-market through both end-user clients and marketing service providers.
Both companies are privately held, and financial
terms of the deal were not disclosed.--Nina Lentini