- Brands Must Empower Consumers Or Risk Alienation
MediaDailyNews, Steve McClellan - Tuesday, January 31, 2012
Consumer empowerment poses several marketing challenges for brands and agencies, not t ...
- McCann Human Care Earns AOR Assignment For Merck
MediaDailyNews, Steve McClellan - Tuesday, January 31, 2012
McCann HumanCare, part of Interpublic Group's McCann-Erickson, has been awarded its fir ...
- Syms Joins Euro RSCG As Group Planning Director
MediaDailyNews, Fern Siegel - Monday, January 30, 2012
Euro RSCG New York announced today that Patrick Syms has joined t ...
- Aegis Purchases Stake In Upper Storey
MediaDailyNews, Steve McClellan - Monday, January 30, 2012
London-based Aegis Group has acquired a minority stake in The Upper Store ...
- SapientNitro, AKQA, Ogilvy Lead Agencies In Mobile Expertise
Online Media Daily, Mark Walsh - Monday, January 30, 2012
With mobile advertising and marketing budgets growing, agencies are scrambling to bolst ...
- Media Contacts Taps Telemetry To Verify Online Ad Metrics
Online Media Daily, Fern Siegel - Tuesday, January 31, 2012
Media Contacts, the interactive arm of Havas Digital, hired Telemetry to ser ...
- Aegis Buys Stake In Upper Storey, Adds To Isobar
Online Media Daily, Joe Mandese - Tuesday, January 31, 2012
Aegis Group has acquired a minority stake in The Upper Storey. T ...
- OMD's Gunn Orchestrates Levi's Global Digital Shift
MediaDailyNews, Steve McClellan - Friday, January 27, 2012
At a time when the client is shifting its consumer-marketing strategy fr ...
- Report: Google No Threat To Agencies
Online Media Daily, Gavin O'Malley - Friday, January 27, 2012
From IPG to WPP, agency holding companies need not worry about Goog ...
- Aegies Buys Stake In Upper Storey, Adds To Isobar
Raw, Joe Mandese - Monday, January 30, 2012
Aegis Group has acquired a minority stake in The Upper Storey, ...
- Who's Threatening To Steal Ad Agency Business?
Around the Net In Media, Phyllis Fine - Friday, January 27, 2012
Google's efforts to grab a share of the ad agency pie ...
- Proctor Moves From Mindshare To GroupM President
MediaDailyNews, Steve McClellan - Thursday, January 26, 2012
Dominic Proctor, the longtime CEO of Mindshare Worldwide, has been named preside ...
- Silva To CEO, MediaCom Latin America
MediaDailyNews, Fern Siegel - Thursday, January 26, 2012
MediaCom has named Fernando Emilio Silva as its new Chief Executive f ...
- Wieser Goes From Ad Industry's Chief Economist To Its Chief Cheerleader, Touts Madison Avenue's 'Durability'
MediaDailyNews, Joe Mandese - Friday, January 27, 2012
A highly respected securities analyst has just initiated coverage of three ...
- Fuel Uses Game Play To Reach Youth Market
Online Media Daily, Laurie Sullivan - Thursday, January 26, 2012
Los Angeles-based digital agency Fuel Industries has realigned its 12-year focus ...
- Aetna Juggles Media Planning, Digital Reviews
MediaDailyNews, Steve McClellan - Wednesday, January 25, 2012
Aetna, the health-care insurer, is conducting several agency reviews, the client h ...
- Baek-Mikkelsen Joins MEC In NYC As Planning Partner
MediaDailyNews, Fern Siegel - Wednesday, January 25, 2012
Media agency MEC named Kristian Baek-Mikkelsen senior partner of engagement planning. ...
- Initiative Taps Hobba As EVP, Digital
Online Media Daily, Fern Siegel - Wednesday, January 25, 2012
Initiative has named Suhaila Suhimi Hobba executive vice president, managing director f ...
- Mindshare Worldwide's Proctor Promoted To President GroupM; Nick Emery Succeeds Him At Mindshare
Raw, Steve McClellan - Thursday, January 26, 2012
Dominic Proctor, the longtime CEO of Mindshare Worldwide, has been named Preside ...
- GM Awards Global Media To Carat
Marketing Daily, Karl Greenberg - Tuesday, January 24, 2012
General Motors has given its global media operations account to Carat, ...
- Carat To Steer $3B GM Media, Digital: Global Savvy Was KeyTo Win
MediaDailyNews, Steve McClellan - Tuesday, January 24, 2012
General Motors has awarded its global media operations account to Carat, pa ...
- WPP Buys Turkish Digital Agency, H&K Ups PBN Stake
Online Media Daily, Steve McClellan - Tuesday, January 24, 2012
WPP continues to purchase agencies in a buying spree that totals near ...
- Agencies Consider YouTube Value For Content, Ad Revs
Online Media Daily, David Goetzl - Tuesday, January 24, 2012
The wave of original channels YouTube is trying to establish may provi ...
- Interpublic Acquires U.K.'s FUSE, Aligns It With GolinHarris
Raw, Joe Mandese - Wednesday, January 25, 2012
Interpublic has acquired FUSE, a digital and interactive agency based in t ...
- TLA Worldwide, Focused On Baseball
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Legacy Sports Group (Legacy), a baseball representation business, and The Agency Spor ...
- Ensemble Nabs Deckelbaum To Head Branded Content, Strengthen Creative Ties
MediaDailyNews, Steve McClellan - Monday, January 23, 2012
Ensemble, the Interpublic branded entertainment firm, continues to expand with the appointme ...
- GM Consolidates $3 Bil Global Media Account At Carat
MediaDailyNews, Joe Mandese - Tuesday, January 24, 2012
General Motors has named Aegis' Carat unit its global media shop, followi ...
- Joe Jaffe Launches Evol8tion, Focuses On Matching Brands With Startups
Online Media Daily, Joe Mandese - Tuesday, January 24, 2012
Digital agency impresario Joe Jaffe continues to adapt, and the latest st ...
- Madison Avenue Turns Acquisitive, Holding Cos. Kick Off Buying Spree
MediaDailyNews, Steve McClellan - Friday, January 20, 2012
The agency holding companies have kicked off the New Year with ...
- Obit: Former Saatchi Chief Mike Keeshan, Dead At 60
MediaDailyNews, Joe Mandese - Monday, January 23, 2012
Long-time advertising executive Michael Derek Keeshan, who rose to be one ...