Media Contacts, the interactive arm of Havas Digital, hired Telemetry to serve and verify online video advertising for some of its clients. Telemetry co-founder and CEO Anthony Rushton says: "Our global solution is very much focused on fiscal return and the verification of key contract performance metrics. Telemetry typically highlights 7-35% inefficiency levels during on online video campaign."
Correction - http://www.mediapost.com/publications/article/166917/correction-media-contacts-has-no-relationship-wit.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+online-media-daily+%28MediaPost+|+Online+Media+Daily%29