- CEOs Need To Participate In Ad Decisions
MediaDailyNews, Erik Sass - Wednesday, March 28, 2012
There are some key voices missing in high-level discussions about advertising strate ...
- U.S. CEO McLean Out At PHD
MediaDailyNews, Steve McClellan - Thursday, March 29, 2012
Andrew McLean is out at Omnicom's PHD US, according to sources. T ...
- Publicis Groupe Levy's Controversial $21 Million Payday
MediaDailyNews, Steve McClellan - Wednesday, March 28, 2012
Publicis Groupe CEO Maurice Levy is set to receive a $21.6 milli ...
- U.S. CEO McLean Out At PHD; Successor To Be Named Later Today
Raw, Steve McClellan - Thursday, March 29, 2012
Andrew McLean is out at Omnicom's PHD US according to sources. T ...
- OMG's Karo Replaces McLean As U.S. CEO At PHD
Raw, Steve McClellan - Thursday, March 29, 2012
Monica Karo has been tapped to replace Andrew McLean as CEO ...
- Chevrolet Gets Common Cause With Commonwealth
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
Chevrolet is hoping to create a lot of efficiencies and build ...
- Global Drive: Omnicom, McCann Jointly Win Major Chevrolet Account
MediaDailyNews, Steve McClellan - Tuesday, March 27, 2012
In a move that is considered unprecedented, General Motors confirmed that ...
- MDC Speeds Growth As Strategic Move
MediaDailyNews, Wayne Friedman - Tuesday, March 27, 2012
Miles Nadal, chairman/CEO of MDC Partners, says his group's rapid rise ...
- MEC Keeps $100 Million Activision Foreign Biz
MediaDailyNews, Steve McClellan - Tuesday, March 27, 2012
The UK banking services company Monitise plc has acquired the US compa ...
- AMC's Agency 'Pitch' Launches April 8
MediaDailyNews, Fern Siegel - Tuesday, March 27, 2012
AMC launches its newest unscripted series “The Pitch,” with a sneak previ ...
- Sorrell, Lanier Warn Against Tech Pitfalls
MediaDailyNews, Erik Sass - Tuesday, March 27, 2012
Social media and new media technology have brought huge benefits in importa ...
- Something Massive Becomes Even More So, Acquires Circ.us, Gets Into 'Post-PC' Act
Online Media Daily, Joe Mandese - Tuesday, March 27, 2012
Living up to its name, Los Angeles-based digital agency Something Massive h ...
- Checking Out 'The Pitch' Trailer
Around the Net In Media, Phyllis Fine - Tuesday, March 27, 2012
"Oy," is Steve Hall's comment after watching the trailer for "The Pitch ...
- Pahade Takes Initiative, Former Publicis, WPP Digital Star Succeeds Spengler
MediaDailyNews, Steve McClellan - Monday, March 26, 2012
Nick Pahade, a former top digital media executive at Publicis and WP ...
- Fuseideas Wins $13 Mil Bermuda Tourism Account
MediaDailyNews, Steve McClellan - Friday, March 23, 2012
Boston-based full-service ad shop Fuseideas has been appointed North American agency ...
- MDC's Doft: Better Metrics Gives Smaller Shops More Power
MediaDailyNews, Steve McClellan - Friday, March 23, 2012
For the last 10 or 15 years the media agency business h ...
- Mindshare Taps Brooks As Global Marketing Director
MediaDailyNews, Steve McClellan - Friday, March 23, 2012
Mindshare Worldwide has appointed Greg Brooks to the new role of glob ...
- The Case For Media Independence
MediaDailyNews, Kal Liebowitz - Friday, March 23, 2012
With the explosion of new media channels, clients are once again reevaluati ...
- WFA: End Secrecy Surrounding Agency Media Rebates
MediaDailyNews, Steve McClellan - Wednesday, March 21, 2012
A new survey by The World Federation of Advertisers indicates that med ...
- Tryon Joins UM North America
MediaDailyNews, Steve McClellan - Wednesday, March 21, 2012
Cassandra Tryon has joined the UM North America team as SVP, managi ...
- If Real, 'Mad' Draper Would Succeed Klues At VivaKi
MediaDailyNews, Joe Mandese - Wednesday, March 21, 2012
An analysis by GraphEffect posited where all the lead "Mad Men" characte ...
- Gyro Names Hays Search Director
Online Media Daily, Steve McClellan - Wednesday, March 21, 2012
Ad shop Gyro has appointed Ethan Hays as search director. ...
- Banyan Branch Launches Media-Buying Unit
Online Media Daily, Steve McClellan - Wednesday, March 21, 2012
Banyan Branch, which bills itself as a full-service social media agency, ju ...
- Online, Offline Data Ad Platforms Emerge
Online Media Daily, Laurie Sullivan - Wednesday, March 21, 2012
Charging into the next phase of online advertising, a bevy of compani ...
- MDC Acquires TargetCast, Forms Maxxcom Global Media
MediaDailyNews, Steve McClellan - Tuesday, March 20, 2012
MDC Partners has purchased TargetCast TCM, a New York independent media agen ...
- Lux To SVP, MD At Spark
MediaDailyNews, Steve McClellan - Tuesday, March 20, 2012
Brent Lux has been appointed senior vice president/managing director of media sh ...
- Saatchi & Saatchi Sydney Hire Social Strategist
MediaDailyNews, Fern Siegel - Tuesday, March 20, 2012
Yahoo!7's Suz Koch has joined Saatchi & Saatchi Sydney as social strategis ...
- Secrets Of A Digital Evangelist
Online Spin, Cory Treffiletti - Wednesday, March 21, 2012
The role of the digital evangelist inside a large brand can ...
- Group M, Nielsen Partner For TV, Internet Metrics
MediaDailyNews, Wayne Friedman - Monday, March 19, 2012
GroupM and Nielsen say they will develop the long-sought-after holy grail ...
- MEC Taps Schwartz For Engagement Planning
MediaDailyNews, Steve McClellan - Monday, March 19, 2012
MEC has hired Scott Schwartz as senior partner, engagement planning. ...