- DOJ Sways Judge To Force Sale Of Google's Chrome
MediaDailyNews, Laurie Sullivan - Thursday, November 21, 2024
The decision to divest Chrome was not unexpected, and is intended ...
- Kendra Scott And Carhartt Find Success In Data
Performance Marketing Insider, Laurie Sullivan - Thursday, November 21, 2024
From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It ...
- Google AI Overviews Optimization Techniques Simplified
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 20, 2024
Real-time data and insights through BrightEdge Data Cube X allow marketers ...
- Google Takes A Closer Look Inside Ads As 2025 Approaches
MediaDailyNews, Laurie Sullivan - Monday, November 18, 2024
Driving performance with AI to improve optimization, reporting and insights has beco ...
- Perplexity Takes On Google: Intros Shopping, Retail Merchant Program
MediaDailyNews, Laurie Sullivan - Monday, November 18, 2024
Perplexity has debuted a shopping feature for its paid U.S. customers a ...
- Google Cracks Down On SEO Ranking Abuse
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 19, 2024
Google keeps its spam policy updated. This time the goal is ...
- GAI-Powered Tech Identifies, Matches Emotions In Content To CTV Ad
Data & Programmatic Insider, Laurie Sullivan - Monday, November 18, 2024
Developers at CTV tech company Wurl, an AppLovin company, have figured o ...
- X Sues To Block California Restrictions On Deep Fake Political Ads
MediaDailyNews, Wendy Davis - Friday, November 15, 2024
The law "will inevitably result in the censorship of wide swaths ...
- YouTube Liaison Opens Up About The Algorithm
Performance Marketing Insider, Laurie Sullivan - Monday, November 18, 2024
How the algorithm works has been a secret at Google, but n ...
- Google Helpful Content Update Went Terribly Wrong
Performance Marketing Insider, Laurie Sullivan - Friday, November 15, 2024
Charleston Crafted had about 250,000 page views in 2023, with a l ...
- Perplexity Begins Testing AI Engine Sponsored Ads With Major Brands
MediaDailyNews, Laurie Sullivan - Wednesday, November 13, 2024
U.S. users should begin seeing sponsored responses to queries this week. Who ...
- AI Shifts Ad-Tech And Media-Buying Budgets For 2025
MediaDailyNews, Laurie Sullivan - Thursday, November 14, 2024
Budgets will shift to emerging AI-powered channels that embrace creative automation a ...
- Two Search Engines Create One To Take On Google
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 13, 2024
Two search engines known in Europe for their individuality announced Tuesday th ...
- 2025 Ad Spend Forecast Puts CTV, Data First
MediaDailyNews, Laurie Sullivan - Monday, November 11, 2024
CTV, streaming and OTT video channels are expected to see the mo ...
- Google News Exec Heading Publisher Relationships Resigns
MediaDailyNews, Laurie Sullivan - Monday, November 11, 2024
Shailesh Prakash, vice president and general manager for Google News, has resigne ...
- Why You Should Care About The Racist Text Messaging Campaign
Planning & Buying Insider, Laurie Sullivan - Tuesday, November 12, 2024
Racist text messages targeted at Black men, women and students raised alar ...
- Google Tests Conversational Search From Multiple Inputs In App
MediaDailyNews, Laurie Sullivan - Friday, November 8, 2024
Google is testing the ability to have a conversation with its sear ...
- Google Ads Trigger Different AI Overviews Intent Patterns
MediaDailyNews, Laurie Sullivan - Thursday, November 7, 2024
The larger the AI Overviews, the more opportunities to serve ads, accordi ...
- Future Of AI Performance Ads Seen In Humanoids
Performance Marketing Insider, Laurie Sullivan - Thursday, November 7, 2024
Adaptive learning has been around for years, and is now being us ...
- Google Accidentally Leaks Jarvis, Shows The Agent Is Real
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 6, 2024
An advanced version of Gemini AI will power Project Jarvis, built ...
- Google Gemini AI Turning Maps, Waze Into Recommendations Engine
MediaDailyNews, Laurie Sullivan - Thursday, October 31, 2024
Google's generative AI model Gemini will turn Google Maps into a recommendatio ...
- Amazon Immersive Holiday Shops Wrapped In GAI
Performance Marketing Insider, Laurie Sullivan - Friday, November 1, 2024
Amazon has announced an immersive online shopping experience highlighting some of i ...
- Google Wraps AI Future In Imperceptible Watermarks
Media 3.0, Laurie Sullivan - Wednesday, October 30, 2024
The watermarks are embedded directly into AI-generated images, audio, text and vide ...
- Google Q3 Ad Spend Rose 11%, Led By Gains In Search, YouTube
MediaDailyNews, Laurie Sullivan - Tuesday, October 29, 2024
For the first time ever, YouTube's ad and subscription revenue combined surpass ...
- Google Autonomous AI Agent Could Make APIs Less Relevant
Media 3.0, Laurie Sullivan - Tuesday, October 29, 2024
Microsoft and Salesforce recently announced AI agents and now Google will jo ...
- Apple Intelligence Launches With Update To Its Operating System
MediaDailyNews, Laurie Sullivan - Monday, October 28, 2024
Apple Intelligence launched Monday for iPhones, iPads, and Macs - available throu ...
- Meta AI Search Engine Will Reduce Reliance On Google, Microsoft
MediaDailyNews, Laurie Sullivan - Monday, October 28, 2024
Meta AI Senior Engineering Manager Xueyuan Su is reportedly leading the proje ...
- GAI Automating Advertising - Ad Copy In 30 Seconds
Performance Marketing Insider, Laurie Sullivan - Monday, October 28, 2024
Google has created all types of technology for AI-supported images, text, aud ...
- For L'Oreal, Inclusivity Is Imperative
Marketing Daily, Sarah Mahoney - Thursday, October 24, 2024
The beauty giant's chief marketing officer explains how the world's fourth-largest advertis ...
- Chipotle Intros AI Hiring Platform
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, October 24, 2024
The new system arrives as Chipotle strives to double its footprint ...