- SEO Tips To Offset Inflation In 2023
Performance Marketing Insider, Laurie Sullivan - Friday, December 23, 2022
As traditional and paid-media costs rise, SEO in particular has become t ...
- Revised Web Safety Bill Still Tramples Free Speech, Opponents Say
Digital News Daily, Wendy Davis - Friday, December 16, 2022
The Kids Online Safety Act "still contains this glaring and unconstitutional fl ...
- Judge Dismisses Complaint Against Facebook Over Rohingya Genocide
Digital News Daily, Wendy Davis - Thursday, December 15, 2022
Siding with Meta Platforms, a federal judge has dismissed a class-action complai ...
- Google Develops Data-Driven Simulation Tool To Measure Automated Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 13, 2022
Google announced on Tuesday it will launch a simulation tool for eligib ...
- The Single Touch: Consumers Want Good News From People, Not Algorithms
Email Insider, Ray Schultz - Tuesday, December 13, 2022
But consumers aren't as particular about how they get bad news ...
- The Biases Of AI: Our Devils Are In The Data
Media Insider, Gord Hotchkiss - Monday, December 5, 2022
A recent study shows that the algorithms behind search are built ...
- Tax Services Shared Personal Data With Meta: Report
Email Marketing Daily, Ray Schultz - Wednesday, November 23, 2022
The alleged data sharing was discovered by nonprofit newsletter The Markup, a ...
- Google Publishes Guidelines For Its Ranking Systems
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 21, 2022
Google has published a help document that outlines its "notable" ranking syste ...
- Airbnb's Focus Changes From Search To Brand Marketing, It's Paying Off
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 10, 2022
Airbnb said its strategy of slashing the amount spend on advertising and investi ...
- Dentsu Identifies 10 Trends Reshaping Media In 2023
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2022
"This year we witnessed a very different geopolitical landscape and a n ...
- Judge Throws Out Lawsuit Against TikTok Over 'Blackout Challenge' Fatality
Digital News Daily, Wendy Davis - Wednesday, October 26, 2022
Siding with social platform TikTok, a judge has dismissed a lawsuit again ...
- Google Email Spam Filters Focus Of Latest RNC Lawsuit
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 24, 2022
The RNC filed a lawsuit against Google that alleges that it suppress ...
- AdTheorent Unveils Privacy-Compliant Predictive Audiences For Healthcare Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, October 24, 2022
AdTheorent Health recently announced the launch of Predictive Audiences for the healthca ...
- The AI Manifesto: The White House Creates An Algorithmic Bill Of Rights
Email Insider, Ray Schultz - Monday, October 17, 2022
The blueprint features a vision for protecting our civil rights in t ...
- Proposed Privacy Bill Draws Support From Coalition Of House Democrats
Digital News Daily, Wendy Davis - Thursday, October 6, 2022
"For the first time in our nation's history, this legislation will crea ...
- White House Unveils 'Blueprint' For AI, Urges New Privacy Approach
Digital News Daily, Wendy Davis - Tuesday, October 4, 2022
Companies that develop and deploy algorithms should seek consumers' permission before collectin ...
- The Biases Of AI: Our Devils Are In The Data
Media Insider, Gord Hotchkiss - Tuesday, October 4, 2022
A recent study shows that the algorithms behind search are built ...
- Focus On These Media Levers, Or You May Waste Millions
MediaDailyNews, Ben Dutter - Thursday, September 22, 2022
A recent study confirmed what media planners have known for 70 year ...
- IT Teams Should Have More Accountability For Marketing ROI, Study Says
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 9, 2022
Some 75% of marketers surveyed said IT teams are responsible for givi ...
- Yahoo Acquires The Factual, Adds Credibility Ratings To News Service
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 6, 2022
The deal aims to bring ratings to Yahoo News' more than 2 ...
- Google, YouTube Launch Features To Provide More Accurate, Trustworthy Election Information
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 1, 2022
Ahead of the midterms, Google is making changes to provide more accura ...
- Zuckerberg Admits Using Ranking Algorithm To Suppress Hunter Biden Laptop News
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 26, 2022
Meta CEO Mark Zuckerberg spoke with podcast host Joe Rogan about h ...
- BrightEdge Data Identifies Search And Optimization Patterns For Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 24, 2022
As brands grab real estate and keyword rankings in organic search, BrightEd ...
- Google's New Ranking Algorithm Wants Content Written For Humans
Performance Marketing Insider, Laurie Sullivan - Thursday, August 18, 2022
Google will roll out a sitewide algorithm update it calls the "helpf ...
- Google Algorithms Can Tell When Sources Agree On Facts
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 11, 2022
Google designs its ranking systems to serve relevant information from the mo ...
- FEC Approves Google Plan To Avoid Spam Block Bias
Email Marketing Daily, Ray Schultz - Thursday, August 11, 2022
The FEC has approved a Google plan that purportedly would help Gma ...
- The Biases Of AI: Our Devils Are In The Data
Media Insider, Gord Hotchkiss - Tuesday, July 19, 2022
A recent study shows that the algorithms behind search are built ...
- House Panel Advances Opt-In Privacy Bill
PolicyBlog, Wendy Davis - Thursday, June 23, 2022
A House panel advanced a sweeping privacy bill that, if passed, cou ...
- Optimizing For Faster, More Relevant Ad Matches Based On Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
WhizzCo has improved its process to continually optimize the performance of conte ...
- Gmail Spam Plan: Google Asks FEC To Approve Program To Avoid Blocking Of Political Emails
Email Insider, Ray Schultz - Tuesday, June 28, 2022
The GOP had complained of alleged bias. Campaign emails would be giv ...