- Service Helps CPGs Determine Best Email Offer Based On Price Sensitivity
Email Marketing Daily, Ray Schultz - Thursday, June 24, 2021
RevTrax helps clients place the best offer at the point of ope ...
- Brave Search Launches, Roadmaps A Privacy Search Engine Without Bias
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 22, 2021
Brave becomes a formidable competitor Tuesday to Google Search, Microsoft Bing a ...
- Instagram Unravels The Mysteries Of How Its Algorithms Work
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 9, 2021
Instagram probably hasn't done enough to explain why it removes content, w ...
- Pssst -- Yelp's National Lead And Data, Not Crystal Ball, Predicted These Trends
Inside Performance, Laurie Sullivan - Monday, May 24, 2021
Yelp SVP/head of national sales Tom Foran has more than 20 yea ...
- Local TV's Big Ad Fight: Digital Media Delivers Competitive Punch
TV Watch, Wayne Friedman - Thursday, May 13, 2021
TV stations must strike out on their own to bolster new sourc ...
- Everalbum Finalizes FTC Settlement, Will Delete Facial-Recognition Algorithms
Digital News Daily, Wendy Davis - Friday, May 7, 2021
The settlement resolves allegations that Everalbum misled users about its use ...
- Amazon's Ad Business Nears $7B In Quarter As It Readies Digital NewFronts Debut
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 30, 2021
Amazon is using deep-learning models based on algorithms to improve on t ...
- Fix Your Algorithmic Racism, Or Face The FTC
Media Insider, Kaila Colbin - Friday, April 23, 2021
It's disturbingly easy for algorithms to absorb, and then reflect, existing prejudic ...
- Google's User Experience: Most Websites Fail To Meet Requirements
Inside Performance, Laurie Sullivan - Tuesday, April 20, 2021
2021 is the year of experience for Google. YouTube doesn't seem ...
- Project Bernanke Is Not Google's First Secret
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
Agencies and publishers were equally surprised to learn that Google ran ...
- Facebook, LinkedIn Job Ad Algorithms Studied For Gender Bias
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 9, 2021
The USC research, conducted on Facebook and LinkedIn, found that one platform ...
- Irish Ad Agency Rebrands To Enter U.S. Market As Optimization, Performance SaaS Specialist
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
We Are Bionic has rebranded to Optily after a decade of providi ...
- Cofense Acquires Cyberfish, Will Target 'Legacy' Competitors
Email Marketing Daily, Ray Schultz - Thursday, April 8, 2021
Cofense hopes to serve companies seeking to consolidate technology vendors, the compa ...
- Paid Search And A History Of Losing Control
Search & Performance Marketing Daily, Sarah DeShields - Tuesday, April 6, 2021
"In paid search, keywords mean nothing," a director told me when ...
- Facebook Explores Ranking Some Key Content Categories Differently
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 2, 2021
Facebook has been exploring how and whether to rank some important conte ...
- Tech Titan CEOs Look To Algorithms, Transparency To Resolve Section 230 Challenges
Inside Performance, Laurie Sullivan - Friday, March 26, 2021
The Facebook, Google and Twitter CEOs were grilled for answers regarding chang ...
- Lawmakers Ready Bill To Ban 'Surveillance Advertising'
PolicyBlog, Wendy Davis - Thursday, March 25, 2021
"Your algorithms use unseemly amounts of data to keep users on yo ...
- How Yext Moves Website Search Closer To A Google-Like Experience
Inside Performance, Laurie Sullivan - Thursday, March 18, 2021
Yext introduced algorithms, crawlers and other features using Google-like search technology, f ...
- IAB Artificial Intelligence Group To Build Standards, With Focus On AI, Machine Learning, Bias
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 9, 2021
The AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielse ...
- Google To Stop Selling Ads Based On Browsing History
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
Once Google phases out third-party cookies, it will not build alternate identifie ...
- Google Hit With Class-Action Complaint Over 'Worthless' Gift Cards
Digital News Daily, Wendy Davis - Monday, March 1, 2021
A new lawsuit claims Google's anti-fraud efforts effectively prevent some people fr ...
- Centro Acquires Paid-Search Ad Platform To Build Into Basis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Centro today announced the acquisition of QuanticMind, which develops predictive ad te ...
- Why Target, Home Depot Saw Biggest Gains In Google Search Visibility During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
In Searchmetrics' ranking, fashion and apparel brands were among the losers. ...
- Google To Pay $1.3M For Misleading Star Ratings For Hotels In France
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Google's fine of 1.1 million euros ($1.3 million) may seem small, b ...
- ByteDance Reportedly Calls Off Oracle, Walmart Deal
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 15, 2021
TikTok's parent company ByteDance reportedly shelved its deal with Oracle and Walma ...
- Industry Must Collaborate On Privacy Initiatives, Says IBM Watson Advertising Global Head
Data & Programmatic Insider, Laurie Sullivan - Monday, February 8, 2021
IBM is betting on AI to become the backbone of the cookiele ...
- Bad Isn't Always Bad: Negative Emotions, Even In Super Bowl Ads, Have Varying Influences
Inside Performance, Laurie Sullivan - Monday, February 8, 2021
A study of reactions to a video ad found that while sadne ...
- What Google Learns When Searchers Don't Click
Inside Performance, Laurie Sullivan - Tuesday, February 2, 2021
A typically positive search feature for a Google searcher may be go ...
- Google Brings Down Internet Balloons, Makes Bets On Other Moonshots
Inside Performance, Laurie Sullivan - Friday, January 22, 2021
Advertisers looking to reach consumers in rural communities through ads, content ...
- Free Speech Or Freedom Of Apple, Amazon, Google, Facebook, Twitter
Inside Performance, Laurie Sullivan - Monday, January 18, 2021
There has been legitimate concern about how much power to give b ...