- Liquid I.V. Drives Prime Day Buzz, Including A Drone First
Marketing Daily, Les Luchter - Monday, July 15, 2024
Last month, Liquid IV became "the first CPG product to launch throu ...
- Google Parent Looks To Acquire Cybersecurity Firm In Biggest Acquisition Ever
MediaDailyNews, Laurie Sullivan - Sunday, July 14, 2024
Cloud businesses like Wiz support brands and agencies across advertising and marketi ...
- Macy's Latest To Pounce On Prime-Day Spirit
Marketing Daily, Sarah Mahoney - Thursday, July 11, 2024
With 40% of Americans expected to dip into Amazon's "best deals" frenz ...
- Amazon Ads Offering Expands To Non-Marketplace Sellers
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
Amazon Ads' beta for businesses rolled out this week allowing companies th ...
- Amazon Seeks More AI Updates Like Rufus To Outpace Competitors
Performance Marketing Insider, Laurie Sullivan - Friday, July 12, 2024
Have you met Amazon Rufus, an AI shopping assistant now available ...
- Etsy Campaign, Policy Changes Take Company Back To Its Artisan Roots
MediaDailyNews, Laurie Sullivan - Tuesday, July 9, 2024
Etsy launched an ad campaign Tuesday, along with changes to its polici ...
- Amazon Defeats Consumers' Claims Over 'Buy Box'
MediaDailyNews, Wendy Davis - Tuesday, July 9, 2024
Siding with Amazon, a federal judge has dismissed a complaint alleging th ...
- Digital Ad Demand Still Healthy, But Slightly Behind Last Quarter
Marketing Daily, Sarah Mahoney - Monday, July 8, 2024
Wedbush's latest research finds that search and CTV gains outpace social a ...
- Microsoft AI-Powered CTV Asset Ad Recommendations On The Way
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 9, 2024
Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and displa ...
- AI Energy Demand: Google Carbon Rises Nearly 50% In 5 Years
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 3, 2024
Pledges to reduce carbon emissions are contradictory to plans to invest ...
- Court Turns Away Amazon Users In Battle Over Ad Targeting
MediaDailyNews, Wendy Davis - Friday, June 28, 2024
A federal appellate court has rejected Amazon users' request for a n ...
- Amazon Hires Founders From Enterprise AI Startup To Support 'AGI' Team
MediaDailyNews, Laurie Sullivan - Monday, July 1, 2024
Amazon is ramping up its efforts in artificial "general" intelligence, which attemp ...
- Temu May Face Same Fate As TikTok In U.S.
MediaDailyNews, Laurie Sullivan - Monday, July 1, 2024
Temu has made inroads into the U.S. in less than two year ...
- TikTok Goes After Amazon Prime Day With Exclusive Brand Deals
MediaDailyNews, Colin Kirkland - Thursday, June 27, 2024
TikTok is challenging Amazon Prime Day with its own sales event, whi ...
- Amazon Battles Prime Video Users Over Privacy Claims
MediaDailyNews, Wendy Davis - Tuesday, June 25, 2024
Amazon has asked a judge to dismiss claims that it violates Pri ...
- Amazon's Plan For Building The Perfect AI-Powered Ad
MediaDailyNews, Laurie Sullivan - Thursday, June 20, 2024
Amazon Ads has developed AI-driven features to dynamically design and resize creativ ...
- Amazon Ads Debuts Ad-Targeting Solution Using AI, First-Party Data At Cannes
MediaDailyNews, Laurie Sullivan - Tuesday, June 18, 2024
Amazon says the AI-driven platform no longer relies on single IDs ...
- FTC's 'Dark Patterns' Charges Violate First Amendment, Amazon Says
MediaDailyNews, Wendy Davis - Wednesday, June 12, 2024
Amazon plans to raise a First Amendment defense to charges that ...
- Temu Overtakes EBay For Repeat Customers Amid Bargain-Hunting
Research Intelligencer, Rob Williams - Wednesday, June 12, 2024
Chinese marketplaces are gaining a strong foothold as inflation saps the spendi ...
- OpenAI, Apple Agreement Might Override Privacy Concerns
Performance Marketing Insider, Laurie Sullivan - Thursday, June 6, 2024
The deal would give OpenAI access to hundreds of millions of App ...
- Audible Debuts First-Ever Global Campaign
Marketing Daily, Sarah Mahoney - Tuesday, June 4, 2024
With "There's more to imagine when you listen," the Amazon-owned brand rethin ...
- Amazon Loses Round In Facial Recognition Battle With Teen Gamer
MediaDailyNews, Wendy Davis - Thursday, May 30, 2024
A judge has recommended that an online gamer be allowed to proce ...
- FTC Can Proceed With 'Dark Patterns' Charges Against Amazon
MediaDailyNews, Wendy Davis - Wednesday, May 29, 2024
Amazon must face charges that it used "manipulative, coercive, or deceptive user-interfa ...
- The Ad-Supported Streaming Market Just Got Real
Marketing Insider, Danny Weisman - Friday, May 24, 2024
Netflix and Amazon are currently hungry for early adopters to test o ...
- Meta And Amazon Join Frontier Model Forum For AI Safety
MediaDailyNews, Colin Kirkland - Monday, May 20, 2024
To help create and maintain a safer, more accountable AI ecosystem, Me ...
- When Will The Streaming Walled Gardens Get Some Peepholes?
TV Watch, Wayne Friedman - Tuesday, May 21, 2024
Do we get a clearer picture of what Prime Video is a ...
- Metrics And Measurement: Data Behind CTV Integration With Digital Media
Data & Programmatic Insider, Laurie Sullivan - Monday, May 20, 2024
Skai is working to build its streaming and CTV services. It h ...
- Amazon Prevails In Privacy Battle Over Alexa Ad Targeting
MediaDailyNews, Wendy Davis - Thursday, May 16, 2024
A federal appeals court rejected a request to reinstate a class-action complai ...
- Arizona Sues Amazon Over 'Manipulative' Tactics, 'Buy Box' Algorithm
MediaDailyNews, Wendy Davis - Thursday, May 16, 2024
Amazon's "layered and confusing" Prime cancellation procedures rely on "dark patterns" th ...
- New Ad-Supported Streaming Options See Little Backlash, Study Finds
Advanced TV Insider, Wayne Friedman - Thursday, May 9, 2024
Hub's Q1 2024 TV Churn Tracker shows an overall jump in streami ...