- Search Ads Slide As A Way To Reach Consumers
MediaDailyNews, Laurie Sullivan - Friday, September 13, 2024
A shift in shopping trends could influence media buys this holiday sea ...
- Why Google's Outcome Will Prompt Other Ad-Tech Industry Breakups
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 10, 2024
A DOJ prosecutor cited 150,000 online ad sales every second at Google ...
- Judge Throws Out Prime Video Users' Privacy Claims Against Amazon
MediaDailyNews, Wendy Davis - Friday, September 6, 2024
Siding with Amazon, a federal judge has dismissed claims that the compa ...
- Google Display Ads Antitrust Trial Rattles Small Businesses, Publishers
MediaDailyNews, Laurie Sullivan - Sunday, September 8, 2024
Small business owners have concerns about possible outcomes of Google's DOJ antitru ...
- WPP, OMG Big Winners In $5B Amazon Media Review
MAD, Steve McClellan - Wednesday, September 4, 2024
Under the new arrangement, OMG will handle the Americas and WPP wi ...
- Roku Q2: Still Dominates Open Programmatic Ads Via Device Share
Advanced TV Insider, Wayne Friedman - Wednesday, September 4, 2024
Apple TV is far down in second place at 13.3%, followed ...
- Spending On Retail Media Networks Begins To Decline
Retail Insider, Sarah Mahoney - Wednesday, September 4, 2024
Retail media spending is moving up the marketing funnel -- and n ...
- Amazon's Media Agency Review: What Does It Mean For Future Upfront Deals?
TV Watch, Wayne Friedman - Thursday, August 29, 2024
Amazon reportedly pulls in $46.9 billion a year in overall global advertisin ...
- Washington, D.C. Antitrust Claims Against Amazon Reinstated By Court
MediaDailyNews, Wendy Davis - Friday, August 23, 2024
An appellate court has revived the Washington, D.C. attorney general's charges th ...
- Yelp Speaks Out On FTC Fake Comment Ruling
MediaDailyNews, Laurie Sullivan - Thursday, August 15, 2024
Yelp, which relies heavily on ratings and comments, has become an outspok ...
- Amazon Prime Video's Switch To Ads Drives Down Ad-Free Video
Research Intelligencer, Rob Williams - Monday, August 12, 2024
Because many Prime Video viewers consider the service to be "free," th ...
- Twitch Loses Viewers, Market Share To Competitors In Q2
MediaDailyNews, Colin Kirkland - Monday, August 5, 2024
According to data by Streaming Charts, Twitch experienced a decrease in overa ...
- Amazon Posts Slowest Growth Yet in Ad Sales
Marketing Daily, Sarah Mahoney - Friday, August 2, 2024
With $12.77 billion in the second quarter, the company says it ...
- Amazon Ad Revenue Climbed To $12.8B In The Latest Quarter
MediaDailyNews, Laurie Sullivan - Thursday, August 1, 2024
Advertising has emerged as one of the biggest profit generators, Amazon sa ...
- TikTok Report Finds Amazon, NBA Earn Most Media Value From Creators
MediaDailyNews, Colin Kirkland - Tuesday, July 30, 2024
Top-performing brands prioritize creator authenticity, brand alignment, and retention, according to ...
- DiGiorno Teams With Marvel, Amazon For Limited-Edition Pizzas, Merchandise, Promos
Marketing Daily, Danielle Oster - Friday, July 26, 2024
The campaign features limited-edition pies themed around the Marvel Studios release ...
- Amazon Ads Pitches SMBs That Don't Sell On The Platform
MAD, Steve McClellan - Thursday, July 25, 2024
In addition to the health and fitness industries, Amazon Ads aims ...
- Amazon Prime Subscribers Battle Company Over Video Privacy
MediaDailyNews, Wendy Davis - Thursday, July 25, 2024
"Once consumers are in the Amazon system, Amazon amasses data profiles f ...
- NBA Strikes $77B Rights Deals, Rejects WBD 'Match' Offer
Television News Daily, Wayne Friedman - Thursday, July 25, 2024
On Wednesday, as expected, the NBA finalized deals with Walt Disney, NB ...
- Google's Tumultuous Two Days
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 23, 2024
Regulatory scrutiny of several planned decisions that Google had in the wor ...
- Amazon Business Positioned As Smart Solution, 'Ship' To Shore
MAD, Fern Siegel - Friday, July 19, 2024
The campaign's 30-second spot was created by the Joint agency and direct ...
- Massive Outage Impacts Advertising, Publishing - What We Know
MediaDailyNews, Laurie Sullivan - Friday, July 19, 2024
A massive information tech glitch impacted Microsoft cloud-computing services early Friday. Cybersecuri ...
- Judge Sides With Amazon In False Advertising Fight
MediaDailyNews, Wendy Davis - Friday, July 19, 2024
A judge has dismissed a class-action complaint alleging that Amazon touted fr ...
- Warner Bros. Discovery Matches Amazon's NBA Deal: Industry Execs
Television News Daily, Wayne Friedman - Tuesday, July 23, 2024
In a statement, WBD's TNT Sports group said: "We have reviewed t ...
- Amazon's Prime Day Fuels Record $14.2B Frenzy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 18, 2024
Deal-hungry shoppers spent 11% more across all retailers, tempted by deep discou ...
- Audible Uses 'Mass Participation AR' Technology In Global Campaign
MediaDailyNews, Colin Kirkland - Wednesday, July 17, 2024
Audiobook platform Audible is rolling out an OOH campaign based in augment ...
- Amazon Ad Portal Crashes On Opening Night Of 'Prime Day'
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Amazon's ad portal crashed Tuesday night, temporarily disrupting the company's Prime D ...
- Amazon Prime Day Featured Brands See Boost In Search Interest
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 16, 2024
Analysis from Captify on Tuesday shows in increase in searches that inclu ...
- Liquid I.V. Drives Prime Day Buzz, Including A Drone First
Marketing Daily, Les Luchter - Monday, July 15, 2024
Last month, Liquid IV became "the first CPG product to launch throu ...
- Google Parent Looks To Acquire Cybersecurity Firm In Biggest Acquisition Ever
MediaDailyNews, Laurie Sullivan - Sunday, July 14, 2024
Cloud businesses like Wiz support brands and agencies across advertising and marketi ...