- Work Buddies Star In Amazon's Holiday Ad
Marketing Daily, Sarah Mahoney - Monday, November 4, 2024
The ecommerce company's campaign highlights a janitor's spine-tingling version of "What t ...
- Google Optimization Score For Ads Identifies Competitor Impacts
MediaDailyNews, Laurie Sullivan - Monday, November 4, 2024
Google's Optimization Score that provides recommendations to improve ad performance has be ...
- Grubhub, Amazon Drivers Get Friendly In New Campaign
MAD, Steve McClellan - Friday, November 1, 2024
The new campaign's creative, from the Grubhub in house marketing team, tel ...
- Amazon Third-Quarter Ad Sales Rise 19% To $14.3B
Marketing Daily, Sarah Mahoney - Friday, November 1, 2024
The company's net revenues climbed 11% to $158.9 billion, while net inco ...
- Ad Spend Vs. Volume By Channel Tells Two Tales
MediaDailyNews, Laurie Sullivan - Friday, November 1, 2024
Increasing ad prices became the most important issue for advertising in ...
- eBay Data Shows How Holiday Ads Influence Consumers
Performance Marketing Insider, Laurie Sullivan - Monday, November 4, 2024
Consumers have expectations for the holiday shopping season. Based on consumer feedbac ...
- Amazon Immersive Holiday Shops Wrapped In GAI
Performance Marketing Insider, Laurie Sullivan - Friday, November 1, 2024
Amazon has announced an immersive online shopping experience highlighting some of i ...
- Amazon Dethrones Google As Top Destination For Holiday Inspiration
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 29, 2024
Forget chatbots when it comes to researching and buying holiday gifts. Da ...
- Whole Foods Says Get Ready for Dumplings, Liver, Stepped-Up Sourdough
Marketing Daily, Sarah Mahoney - Thursday, October 24, 2024
The grocery retailer's forecast also expects more foods that go crunch, next-lev ...
- Amazon Ads Spend Growth Continues As Google, Others Slow
MediaDailyNews, Laurie Sullivan - Wednesday, October 23, 2024
Digital advertising growth continues to slow across many platforms with the excepti ...
- Amazon Launches Its First YouTube Original Branded Content Series
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 22, 2024
Students have a wish list to fulfill. Amazon's new branded series exclusive ...
- Amazon Details Simplified Product Launch, Optimization, Measurement Path
MediaDailyNews, Laurie Sullivan - Thursday, October 17, 2024
Amazon has increasingly become a destination for consumers to discover products, rolli ...
- Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher Services
MediaDailyNews, Laurie Sullivan - Thursday, October 17, 2024
Yahoo announced it is extending its identity solutions such as ConnectID ...
- AI Titans Go Nuclear
Media 3.0, Laurie Sullivan - Wednesday, October 16, 2024
Amazon has signed agreements to support development of nuclear energy projects wi ...
- Amazon Launches An Audio Generator For Ads
MediaDailyNews, Laurie Sullivan - Tuesday, October 15, 2024
Amazon is launching a generative AI tool to create audio ads th ...
- Amazon Overhauls Its DSP To Simplify Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 15, 2024
"Simplify" has become a buzzword as the technology that advertising runs ...
- When Amazon AI Shopping Agents Feel Like Humans
Performance Marketing Insider, Laurie Sullivan - Thursday, October 10, 2024
Amazon wants to build AI agents that will perform specific tasks witho ...
- Inside Home Depot's And Walmart's Retail Media Buying
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 8, 2024
A shakeup in retail media networks is underway as Home Depot a ...
- Sailing Across Holiday Shopping Channels
Performance Marketing Insider, Laurie Sullivan - Monday, October 7, 2024
Holiday shopping is projected to rise 7%, although 57% of respondents ...
- Digital Ad Spend Grew 8.9% In Third Quarter, Piper Sandler Says
Research Intelligencer, Rob Williams - Monday, October 7, 2024
TikTok saw the strongest growth in ad spend, with about 27% v ...
- Google Expands AI Ads, Visual, Audio Search
MediaDailyNews, Laurie Sullivan - Thursday, October 3, 2024
Google on Thursday announced its rollout of AI-powered updates for search resul ...
- Amazon Cranking Up More Commercial Time On Prime Video: Good News?
TV Watch, Wayne Friedman - Friday, October 4, 2024
Amazon pulled in $1.8 billion at an upfront event in September f ...
- Amazon Must Face FTC Antitrust Suit
MediaDailyNews, Wendy Davis - Wednesday, October 2, 2024
U.S. District Court Judge John Chun in Seattle is allowing the F ...
- Amazon Follows Google Into Visual Search To Strengthen Shopping
MediaDailyNews, Laurie Sullivan - Wednesday, October 2, 2024
Amazon announced five visual search features in its shopping app that all ...
- New California Law Requires Sellers To Warn That Digital Purchases Might Vanish
MediaDailyNews, Wendy Davis - Friday, September 27, 2024
California Governor Gavin Newsom has signed a bill aimed at informing consume ...
- Amazon Releases AI Video Generator For Ads
MediaDailyNews, Laurie Sullivan - Thursday, September 19, 2024
The video generator turns one product image into a video clip ...
- Twitch Launches Brand-Customizable Game In Fortnite
MediaDailyNews, Colin Kirkland - Thursday, September 19, 2024
The new game aims to link brands with Twitch streamers while targeti ...
- Target, Amazon, Best Buy Find New Ways To Hurry The Season
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 17, 2024
With special shopping events, large retailers hope to nudge consumers into earli ...
- Developing The U.S. Social Commerce Ecosystem: Q&A With Orca Founders
MediaDailyNews, Colin Kirkland - Tuesday, September 17, 2024
Founders of social commerce firm Orca, which sold the first product ...
- Walmart Retail Media Network To Use Amazon-Like Flywheel Effect
MediaDailyNews, Laurie Sullivan - Monday, September 16, 2024
Walmart's plans to use its ad business and other digital services ...