- Amazon Brand Awareness Ad Tool Emerges From Beta
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2025
PALM SPRINGS, CA -- AI-driven optimization platform Brand+ became available to a ...
- Advertisers Pay More For Google Clicks As They Adapt To AI-Driven Ad Services
MediaDailyNews, Laurie Sullivan - Wednesday, January 22, 2025
Ad click rates on Google rose 3% YoY for the third straig ...
- AI Takes Leap With Stargate As President Trump Prepares US For Change
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 21, 2025
Softbank, OpenAI, and Oracle plan to form a joint venture called Stargat ...
- Amazon Prevails In Battle With Consumers Over 'Buy Box'
MediaDailyNews, Wendy Davis - Thursday, January 16, 2025
"While Plaintiffs invoke modern fears of algorithmic control and deceptive design, t ...
- Amazon To Enforce Title Requirements For Product Listings
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 14, 2025
Amazon has made significant changes to its product title listing policy a ...
- NFL Games On Amazon, Netflix Curtail Long-Standing Habit
TVBlog, Adam Buckman - Tuesday, January 14, 2025
Old habits die hard and in this case, the habit is t ...
- Omnicom Added As Defendant In Flywheel 'Trade Secrets' Suit
MediaDailyNews, Joe Mandese - Monday, January 13, 2025
The amended complaint filed by Compass Marketing claims damages exceed $24 billio ...
- Amazon Unveils Ad Tech-As-A-Service, Offers Retailers Ad Tools
MediaDailyNews, Laurie Sullivan - Thursday, January 9, 2025
Retailers will share with Amazon Ads part of the revenue generated ...
- Amazon Tool Lets Advertisers Verbally Create Targeted Audiences In Minutes
MediaDailyNews, Laurie Sullivan - Wednesday, January 8, 2025
The SQL generator helps advertisers create ad-targeting audiences through requests using natur ...
- Saks Finalizes Neiman Marcus Deal, Elevates CMO To President
Retail Insider, Sarah Mahoney - Tuesday, December 24, 2024
Emily Essner moves from Saks' chief marketer to president and commercial chi ...
- Why Blockchain Datasets Matter For Brands
Media 3.0, Colin Kirkland - Monday, December 23, 2024
SonarX's partnership with Amazon's AWS makes its datasets accessible to developers, enterpris ...
- Amazon Ring: Real And Raw Works
Performance Marketing Insider, Laurie Sullivan - Friday, December 13, 2024
"We learned from TikTok that real and raw works," said Mimi Swai ...
- Amazon Auto Launches In 48 Cities
Marketing Daily, Tanya Gazdik - Tuesday, December 10, 2024
Vehicle shoppers can browse, order, finance and schedule pickup of a n ...
- Amazon Accused Of Duping Prime Subs In Washington, D.C.
MediaDailyNews, Wendy Davis - Wednesday, December 4, 2024
Amazon duped Washington, D.C. residents who lived in two ZIP codes ...
- AWS Looks To Use AI-Produced Materials To Reduce Carbon, Water Use
MediaDailyNews, Laurie Sullivan - Monday, December 2, 2024
Advertisers need to begin thinking about more sustainable practices with the grow ...
- AWS, Google Use AI For A New Spin On Searchable Video Content
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 3, 2024
Twelve Labs, a GAI startup working with AWS, developed technology that mak ...
- Amazon Said To Announce GAI Video Search Analytics
MediaDailyNews, Laurie Sullivan - Thursday, November 28, 2024
Amazon's web services division reportedly is developing a generative AI video sear ...
- Mobile Shopping Takes Nearly 60% Of Online Sales Thanksgiving Day
Performance Marketing Insider, Laurie Sullivan - Friday, November 29, 2024
Mobile shopping hit highs on Thanksgiving Day at 59.5% of all onli ...
- Amazon Presses Judge To Toss Prime Video Ads Suit
MediaDailyNews, Wendy Davis - Tuesday, November 26, 2024
Amazon Prime subscribers "received exactly what they bargained for," the company conte ...
- Amazon Taps Adam Driver For Comic Relief
Marketing Daily, Sarah Mahoney - Thursday, November 21, 2024
New spots feature the serious actor deadpanning five-star reviews. ...
- Amazon Must Face Consumers' Antitrust Claims
MediaDailyNews, Wendy Davis - Wednesday, November 20, 2024
Siding against Amazon, a federal judge on Tuesday refused to dismiss ...
- Amazon Haul Takes On Temu, Shein
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, November 13, 2024
The new shopping service, in beta, offers 300 million products for $ ...
- Amazon To Shut Down FAST Platform Freevee
Television News Daily, Wayne Friedman - Wednesday, November 13, 2024
Amazon will fold Freevee TV and movie content into Prime Video a ...
- Amazon Holiday Ad Tells Us What The World Needs Now
Performance Marketing Insider, Laurie Sullivan - Friday, November 8, 2024
If you're an advertiser looking to spread cheer this holiday season, p ...
- Judge Sides Against Amazon In Biometric Privacy Battle
MediaDailyNews, Wendy Davis - Wednesday, November 6, 2024
Amazon must face claims that it violated an Illinois biometric privacy l ...
- Amazon Subs Battle Prime Video Ads
MediaDailyNews, Wendy Davis - Tuesday, November 5, 2024
Amazon broke its contract with subscribers when it "increased the cost ...
- Work Buddies Star In Amazon's Holiday Ad
Marketing Daily, Sarah Mahoney - Monday, November 4, 2024
The ecommerce company's campaign highlights a janitor's spine-tingling version of "What t ...
- Google Optimization Score For Ads Identifies Competitor Impacts
MediaDailyNews, Laurie Sullivan - Monday, November 4, 2024
Google's Optimization Score that provides recommendations to improve ad performance has be ...
- Grubhub, Amazon Drivers Get Friendly In New Campaign
MAD, Steve McClellan - Friday, November 1, 2024
The new campaign's creative, from the Grubhub in house marketing team, tel ...
- Amazon Third-Quarter Ad Sales Rise 19% To $14.3B
Marketing Daily, Sarah Mahoney - Friday, November 1, 2024
The company's net revenues climbed 11% to $158.9 billion, while net inco ...