- Enquisite Names Hoffman CEO, Adds Sales/Marketing VPs
Online Media Daily, Tameka Kee - Tuesday, June 17, 2008
Two weeks after closing a $3.2 million funding round, search analytics fi ...
- Media Marketplace: Measures of Sanity
Media Magazine, Dan Berra, Jay Suhr - Monday, June 23, 2008
Good luck getting through an article or conference on digital media witho ...
- Media Metrics: Hard Data
Media Magazine, elizabeth , Bill Tancer - Thursday, October 2, 2008
In 2006, the federal government declared that the Internet was 99 perce ...
- Targeting: Get Off My Back
Media Magazine, Olly Downs - Tuesday, May 20, 2008
Can we agree that there is nothing more frustrating than discovering somethi ...
- The Seekers
OMMA Magazine, Susan Kuchinskas - Tuesday, July 22, 2008
Imagine search that didn't need to be found. Well, it's not exact ...
- Who's Next?
OMMA Magazine, Susan Kuchinskas - Tuesday, July 22, 2008
Sitting around having beers with the people on your softball team, y ...
- The Projection Booth
OMMA Magazine, kyle , Daisy Whitney - Monday, November 3, 2008
Measurement is a blessing and a curse on the Internet. It's wonderf ...
- Ed:Blog
OMMA Magazine, OMMA Magazine Writers - Monday, June 23, 2008
Careful readers, data junkies, creepy and mildly anti-social OMMA stalkers (we ha ...
- 10 Things You Need To Know About Metrics
OMMA Magazine, Lynn Russo Whylly - Tuesday, December 2, 2008
1. The three screens will become one. "Understanding how people consume med ...
- Web U: The Last Days of Click-Through
OMMA Magazine, Dustin Engel - Wednesday, July 23, 2008
As analytics companies and agencies release better ways to measure media effectivenes ...
- Behind the Numbers: The Death of the Party
OMMA Magazine, Lynn Russo Whylly - Monday, November 3, 2008
The dollars pouring into social media might be slowing. eMarketer now projec ...
- Behind the Numbers: Across the Universe
OMMA Magazine, Lynn Russo Whylly - Thursday, August 21, 2008
Marketers often work by the rule that if they want to exte ...
- Behind the Numbers: Jumping Through Hoops
OMMA Magazine, kyle , Daisy Whitney - Tuesday, September 30, 2008
One of the hardest-to-reach audiences on appointment TV is actually pretty da ...