Tag results for "analytics"
- Meta Must Face New Privacy Claims Over Pixel Tracking At Health SitesA federal judge has again sided against Meta Platforms in a priva ...
- Built For The Media-Buying ExecutiveI began covering market intel/measurement tech firm Skai as Kenshoo when Aar ...
- Judge Sides Against Meta In Battle Over Scraping Public DataAnalytics company Bright Data didn't violate Meta's terms of service by scrapi ...
- It's Official: U.S. Ad Market Expanded In 2023, Albeit A SmidgenAfter a rough start, the U.S. ad market ended 2023 up 2. ...
- Cookieless Cross-Device Measurement, CTV Attribution: The Next IntegrationNational University began using cross-device measurement and attribution through a partnership betwe ...
- NFL Wild Card Game Delivers Record 2.8M Peacock Sign-UpsNo other singular programming event has resulted in as many sign-ups f ...
- Ad Shows Marketers How To Redefine SuccessAn ad campaign launched Monday from Semrush redefines success and shows markete ...
- Peaked TV: Supply Of Scripted Series Face Their First Crash"2021 and 2022 are the high watermark of 633 - the pinnac ...
- WaPo Creates Chief Growth Officer Role, Taps 'Subscription Wizard' To Fill It"The Washington Post" this morning named Karl Wells to the new positi ...
- Google Has A Deep Spammy Side - Despite AIResearchers set out to answer the question of whether search results a ...
- Academy Sports + Outdoors Taps Acadia As Its Customer Analytics AORThe award followed an RFP process. To service the account, Acadia ...
- Disney Adds Measurement Partners, Debuts Shoppable AdsUnilever has joined Disney as part of the beta program to dri ...
- Simulmedia's Morgan Moves To Executive Chairman, Werther Named CEOWerther becomes CEO as Morgan assumes the role of executive chairman. Simulmed ...
- Google Chrome's Third-Party Cookie Phaseout Forcing Industry To AdaptMarketers and agencies weigh in to discuss the new tool that defaul ...
- Web User Presses To Restore Privacy Claims Against NBA.com Over Meta PixelThe Chamber of Commerce backs the NBA in the privacy battle, argui ...
- New Engen Selects Richardson As SVP, Advanced AnalyticsRichardson will work with agency client teams to deliver measurement and optimizati ...
- Slack Highlights New AI Features In A Comedic MusicalSlack's ad takes the form of musical comedy to highlight the company ...
- TikTok Claims Non-Users Consent To Tracking On Hulu, Etsy And Other SitesTikTok plans to defend itself in a privacy lawsuit by arguing th ...
- What IAB Tech Lab's Katsur Predicts Next For MediaIAB Tech Lab CEO Anthony Katsur shared his thoughts on how ...
- Google Asks Judge To Throw Out Suit Over Health DataGoogle is urging a federal judge to throw out a privacy lawsu ...
- A WBD-Paramount Combo: Linear TV, Theatrical Dominance - Is That Enough?A WBD-Paramount Global merger would initially result in dominance in two lega ...
- Google Urges Judge To Throw Out Privacy Suit By Online Tax FilersGoogle is urging a federal judge to dismiss a lawsuit by onli ...
- NIQ Lab Launches, Takes New Direction For AI Client InnovationsThe launch signals the next wave of AI-powered innovation at NIQ, wi ...
- Strike A Chord: The Connection Between Music And SearchAmy Rumpler, Basis Technologies SVP, search and social media services, talks abo ...
- Meta To Expand Fact-Checking Program To ThreadsMeta has asked fact-checking partners working with Instagram and Facebook to revi ...
- Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In '24"Some advertisers may even be holding back spend at the end ...
- Netflix First 6-Month Viewing Report: 18,000 Titles, 100B Hours ViewedNetflix has released its total global program viewing covering a 6-month perio ...
- Meta Names Dentsu WhatsApp Business Solution ProviderMeta has named Dentsu its customer-relationship solution provider for WhatsApp's business ar ...
- My Nomination For The ANA's Marketing Word Of The Year: MFAsMonths after the ANA released initial findings of its blockbuster programmatic transparen ...
- Marketers Dusting Off MMM With AI, ML IntegrationsAdvancements in machine learning, automation, and data analytics continue to push media-m ...
