- Advertisers Have A Lot Of Explaining To Do In 2025
Performance Marketing Insider, Laurie Sullivan - Thursday, January 2, 2025
Online transactions managed by companies like PayPal are a huge part ...
- NBA To Ask Supreme Court To Intervene In Video Privacy Battle
MediaDailyNews, Wendy Davis - Monday, December 30, 2024
The National Basketball Association says it will ask the Supreme Court ...
- Google: AI Kills SEO On Path To Artificial Superintelligence
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 31, 2024
Artificial intelligence will replace the need for search engine optimization in 202 ...
- Do Netflix's Xmas NFL Games - On A Wednesday - Tell Us Anything?
TV Watch, Wayne Friedman - Tuesday, December 31, 2024
Christmas Day NFL games came on a Wednesday. Increasingly, these non-traditional N ...
- Will 'Multisensory' Ads Cast A Spell On Theatergoers?
Media 3.0, Laurie Sullivan - Friday, December 20, 2024
CJ 4DPLEX is working with National CineMedia to tie a full senso ...
- RE/MAX Ad Media Network Launches To Support Realtors
MediaDailyNews, Laurie Sullivan - Wednesday, December 18, 2024
Another programmatic media network will launch, but this one will become t ...
- Don't Fall For Seemingly 'Sexy, High And Sweet' ROAS
Performance Marketing Insider, Laurie Sullivan - Monday, December 16, 2024
Paid search has become the most effective channel to drive awareness f ...
- ANA Finds DSP Reach Improving, But Effectively Still Less Than 44% Of Ad Dollars Spent
MediaDailyNews, Laurie Sullivan - Thursday, December 12, 2024
While the percentage has increased from 36% reported in a 2023 stu ...
- Former Google Employees Create 14 Of The Top 50 AI Startups
Performance Marketing Insider, Laurie Sullivan - Monday, December 9, 2024
Former Google employees have had a profound influence on AI. They ha ...
- Experian Acquires Audigent, Combining Massive Amounts Of Data
MediaDailyNews, Laurie Sullivan - Wednesday, December 4, 2024
The addition of Audigent's combined first-party publisher data and inventory network a ...
- X Corp. Can Revive Scraping Battle With Bright Data, Judge Rules
MediaDailyNews, Wendy Davis - Friday, November 29, 2024
A federal judge who threw out X Corp's lawsuit against Israeli analyti ...
- Spotify Brings New Marketing Platform To Audiobook Authors, Publishers
MediaDailyNews, Colin Kirkland - Tuesday, November 26, 2024
"Spotify for Authors" will offer authors and publishers a suite of too ...
- With Ever Higher TV Viewership, NFL Looks To Tackle More Dollars
TV Watch, Wayne Friedman - Tuesday, November 26, 2024
One clue would be to analyze those more intense NFL consumers. Da ...
- AI Automation Expected To Ease Pressure To Increase Revenue
MediaDailyNews, Laurie Sullivan - Thursday, November 21, 2024
Eighty percent of digital ad professionals use AI tools for media buyi ...
- Merkle Becomes First Agency To Offer Adobe Mix Modeler
MediaDailyNews, Laurie Sullivan - Wednesday, November 20, 2024
The performance agency's clients now have access to build integrated models, givi ...
- Kendra Scott And Carhartt Find Success In Data
Performance Marketing Insider, Laurie Sullivan - Thursday, November 21, 2024
From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It ...
- Dentsu Uses Microsoft AI For Campaign Posts, Reduces Analysis Time 80%
MediaDailyNews, Laurie Sullivan - Tuesday, November 19, 2024
Faced with the growing complexities of media metrics, Dentsu adopted the u ...
- Programmatic Audio, Advertising Next Mountain To Climb
Data & Programmatic Insider, Laurie Sullivan - Monday, November 11, 2024
Podcast ads are difficult to buy, although brand-suitability tools are attracting n ...
- Google Ads Trigger Different AI Overviews Intent Patterns
MediaDailyNews, Laurie Sullivan - Thursday, November 7, 2024
The larger the AI Overviews, the more opportunities to serve ads, accordi ...
- Google Accidentally Leaks Jarvis, Shows The Agent Is Real
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 6, 2024
An advanced version of Gemini AI will power Project Jarvis, built ...
- Democrats' Campaign Ad Spend 63% Higher Vs. Republicans' Since July
MediaDailyNews, Wayne Friedman - Monday, November 4, 2024
Over the last 105 days, Democrat campaign ad spend has totaled $1. ...
- DoubleVerify Authenticates, Strengthens Brand Safety, Media Quality On Snap
MediaDailyNews, Laurie Sullivan - Tuesday, November 5, 2024
DoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Sna ...
- Mitsubishi Motors Canada Names NP Digital AOR
MediaDailyNews, Laurie Sullivan - Friday, November 1, 2024
Building on earned media and analytics work, Mitsubishi Motor Sales of Cana ...
- LinkedIn, Meta Hit With New Privacy Suits Over Tracking At Health Sites
MediaDailyNews, Wendy Davis - Monday, October 28, 2024
Web users claim in new lawsuits that LinkedIn and Meta violated ...
- Online Tracking Doesn't Violate Massachusetts Wiretap Law
MediaDailyNews, Wendy Davis - Thursday, October 24, 2024
Hospitals don't violate a state wiretap law by transmitting data about websi ...
- DoubleVerify Expands Measurement To LinkedIn Video Ads
MediaDailyNews, Colin Kirkland - Wednesday, October 23, 2024
To strengthen its brand protections and media effectiveness, LinkedIn is expanding i ...
- Dark Traffic Monetization For Publishers Rises Under Google Partner Program
MediaDailyNews, Laurie Sullivan - Tuesday, October 22, 2024
Ad-Shield's partnership with Google allows publishers to monetize premium Google Ad Exchan ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 23, 2024
Experian plans to add support for IPv6 in its Digital Graph a ...
- Judge May Reinstate Video Privacy Claims Against NBC
MediaDailyNews, Wendy Davis - Monday, October 21, 2024
On Friday, judge Paul Englemayer suggested that he will reconsider his earli ...
- Google Audio AI Guides Podcasts
Performance Marketing Insider, Laurie Sullivan - Friday, October 18, 2024
Advertisers working with audio believe measurement tools and innovative applications related ...