- NBC Defeats Video Privacy Claim
MediaDailyNews, Wendy Davis - Monday, September 16, 2024
Siding with NBCU, a federal judge has thrown out a lawsuit ...
- New Wave Pioneers: The Skills Needed In Today's Media Environment
Publishing Insider, Ray Schultz - Monday, September 16, 2024
Almost three-fourths of media companies say they have to redefine the skillse ...
- GAI Complexities Divide, Face Slew Of Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, September 10, 2024
Although 90% of companies plan to invest in generative AI by 202 ...
- Foursquare Unveils Tool Mapping Visits To Purchases
MediaDailyNews, Laurie Sullivan - Tuesday, September 10, 2024
Foursquare developed an in-house measurement tool combining location with purchase data th ...
- Global Sports TV, Streaming Documentaries Hit Record Levels
Advanced TV Insider, Wayne Friedman - Thursday, August 29, 2024
Ampere Analysis says there was a 25% share - 103 sports documentari ...
- Goodway Group Taps Horizon's Watrall For Top Data/Analytics Role
MAD, Steve McClellan - Tuesday, August 27, 2024
Rick Watrall, a decade-long veteran of Horizon Media, has been appointed ...
- Google Prepares Retail For Holiday Shopping, Consumer Price Increases Still A Concern
MediaDailyNews, Laurie Sullivan - Tuesday, August 27, 2024
Google has made some interesting adjustments to its ad platform and Mercha ...
- Google AI Overviews Links Boost Search Rankings
MediaDailyNews, Laurie Sullivan - Thursday, August 22, 2024
One of the best ways for all types of publishers to g ...
- Meta Wants Appeals Court To Hear Privacy Battle Over Health Data
MediaDailyNews, Wendy Davis - Thursday, August 22, 2024
Meta is asking a judge to authorize an immediate appeal of ...
- Google Ads Return On Ad Spend Slips Into TikTok
Performance Marketing Insider, Laurie Sullivan - Friday, August 23, 2024
Loss of confidence in Google Ads' return on ad spend and pa ...
- Meta Updates AI Ad System For Further Campaign Customization
MediaDailyNews, Colin Kirkland - Thursday, August 15, 2024
Meta has announced that over the next year, advertisers will see n ...
- Nielsen Adding 'Big Data' To Local Market Ratings In January
Television News Daily, Wayne Friedman - Thursday, August 15, 2024
Nielsen's local TV ratings will add "big data" from set-top boxes a ...
- Analytics Tie-Up: MessageGears Leverages Google Cloud Tool
Email Insider, Ray Schultz - Thursday, August 8, 2024
Google's BigQuery analytics platform helps brands create email campaigns and build CDP ...
- Patreon Settles Video Privacy Battle For $7.25 Million
MediaDailyNews, Wendy Davis - Monday, August 5, 2024
Patreon has agreed to pay $7.25 million to settle claims it violat ...
- Twitch Loses Viewers, Market Share To Competitors In Q2
MediaDailyNews, Colin Kirkland - Monday, August 5, 2024
According to data by Streaming Charts, Twitch experienced a decrease in overa ...
- Flightpath To Debut YouTube Predictive Analytics For Podcasts
Publishers Daily, Ray Schultz - Tuesday, July 30, 2024
The analytics tool will help podcast producers unify their inventory management tool ...
- TikTok Records Surge In Sentiment Toward Kamala Harris
MediaDailyNews, Colin Kirkland - Monday, July 29, 2024
More than 85,000 TikTok videos were posted about Harris after President Bid ...
- Publishers, Buyers Urged To Track Analytics With Dashboards
Publishers Daily, Ray Schultz - Monday, July 29, 2024
Piwik PRO is launching a dashboard tool in beta to help fir ...
- Springing Data: New Warehouse Analytics Tools
Email Insider, Ray Schultz - Thursday, July 25, 2024
MessageGears has enhanced its data warehouse suite for enterprise marketers. ...
- Ad-Driven Analytics Business Secures $1M Seed Funding, Focuses On AI
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
Elly Analytics, a technology startup that tracks data across a user's enti ...
- Judge Sides With Google In Fight Over Health Data
MediaDailyNews, Wendy Davis - Monday, July 22, 2024
A federal judge has dismissed a privacy lawsuit alleging that the company ...
- Amazon Ad Portal Crashes On Opening Night Of 'Prime Day'
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Amazon's ad portal crashed Tuesday night, temporarily disrupting the company's Prime D ...
- Former VideoAmp Measurability Chief Chasin Adds Upwave To Advisor Roles
MediaDailyNews, Joe Mandese - Wednesday, July 17, 2024
Long-time audience measurement vet Josh Chasin is now an advisor to ...
- Pure-Play AI Ad Spending Accelerating
MediaDailyNews, Joe Mandese - Wednesday, July 17, 2024
Despite reducing estimates for ad-supported AI agent spending, Wall Street analysts estima ...
- Stagwell's Harris Poll Acquires Brand Tech Platform BERA
MAD, Steve McClellan - Friday, July 12, 2024
Stagwell said the acquisition would be integrated with its HarrisQuest service, ...
- Amazon Seeks More AI Updates Like Rufus To Outpace Competitors
Performance Marketing Insider, Laurie Sullivan - Friday, July 12, 2024
Have you met Amazon Rufus, an AI shopping assistant now available ...
- Taming Data: Marketers Are Making Best Practices Work
Email Insider, Ray Schultz - Thursday, July 11, 2024
Most marketers are now relying on first- or zero-party data, Ascend2 report ...
- Google Asks Court To Throw Out Suit Over Data Collection From DMV
MediaDailyNews, Wendy Davis - Wednesday, July 10, 2024
Google is urging a judge to dismiss a class-action complaint over t ...
- Braving Personalization: Most Marketers Increase Budgets While Facing Hurdles
Email Insider, Ray Schultz - Wednesday, July 10, 2024
Most businesses say their personalization programs are inadequate, Optimizely reports. ...
- Nielsen Taps Publicis' Parekh For New Chief Solutions Officer Role
MediaDailyNews, Joe Mandese - Tuesday, July 9, 2024
In the new role, Akhil Parekh will be responsible for expanding Nielsen ...