- AOL Acquires Content Exchange Vidible
Online Video Daily, Gavin O'Malley - Monday, December 1, 2014
Expanding its automated video advertising efforts, AOL on Monday announced the acquisiti ...
- UPDATE: JCPenney's Branded Holiday Video Campaign With AOL Aims At Hispanics
VidBlog, P.J. Bednarski - Monday, November 24, 2014
"The Gift of New Traditions" doesn't look like the commercial it i ...
- Yahoo Shareholders Want AOL Merger, Mayer's Ouster
Around the Net In Media, Gavin O'Malley - Wednesday, November 12, 2014
Some top Yahoo shareholders are reportedly pleading with AOL head Tim Armstro ...
- Google, AOL's Convertro, Visual IQ Named 'Leaders' In Cross-Channel Attribution
Real-Time Daily, Tyler Loechner - Friday, November 7, 2014
This year, a number of media measurement companies were scooped up ...
- Global Ads Help AOL Revs Soar 12%
Online Media Daily, Gavin O'Malley - Thursday, November 6, 2014
Thanks to the continued success of its automated ads sales business, A ...
- AOL: Automating Online? Programmatic Now 37% Of AOL's Revenue
RTBlog, Tyler Loechner - Thursday, November 6, 2014
In its Q3 2014 earnings announcement this morning, AOL revealed that ...
- Yahoo Growth Eases Pressure On Mayer
Around the Net In MAD London, Sean Hargrave - Wednesday, October 22, 2014
The pressure on Yahoo boss Marissa Mayer eased on Tuesday evening, ...
- Armstrong: Yahoo Deal Not On The Table
Around the Net In Media, Gavin O'Malley - Tuesday, October 21, 2014
Despite the rumors, AOL says it has no interest in a Yah ...
- AOL Talks Up Cross-Device Tracking
MoBlog, Mark Walsh - Friday, October 10, 2014
With the relaunch of Atlas last week, Facebook opened the gates ...
- Nearly Half Believe Programmatic Offers 'New Forms Of Creativity'
Around the Net In MAD London, Sean Hargrave - Tuesday, October 7, 2014
Programmatic trading has been described as many things -- opaque, murky a ...
- Deutsch CCO Pete Favat Talks About Agencies Transforming Into Producers And Makers Without All the Pompous Rhetoric
Mediapsssst, Richard Whitman - Monday, October 6, 2014
Oy! Can't people just talk normally? In yet another article about t ...
- Viacom's McCormack Replaces Harnevo As AOL Video/Studios Chief
Online Video Daily, P.J. Bednarski - Tuesday, October 7, 2014
Viacom executive Dermot McCormack will join AOL as its president of vid ...
- Industry Appears Split On Whether Programmatic Makes Advertising 'Less Human'
London Blog, Sean Hargrave - Monday, October 6, 2014
Programmatic and RTB are so new that nobody can fully predict wh ...
- Advertising Week's Tim And Maurice Show
MAD, Steve McClellan - Thursday, October 2, 2014
The AOL and Publicis Groupe Chiefs engaged in a lively one-on-one ...
- AOL, MSN Enlarge Content-Sharing Partnership
MediaDailyNews, Gavin O'Malley - Tuesday, September 30, 2014
Per a new pact, MSN will now feature both video and ne ...
- AOL Launches A Data Management Platform, Unveils TV Ad Targeting Tech
Real-Time Daily, Tyler Loechner - Monday, September 29, 2014
Big Data just got much bigger at AOL. At its second annu ...
- Video Dominates Talk At AOL's Programmatic Upfront
RTBlog, Tyler Loechner - Tuesday, September 30, 2014
Video was the name of the game at last night's Programmatic Upfro ...
- AOL, Yahoo: Starboard Investor Pushes For Merger
MediaDailyNews, Laurie Sullivan - Friday, September 26, 2014
AOL worked so hard to rebuild its reputation under CEO Tim Armstro ...
- YouTube Revenue To Hit $1.13 Billion From Video Advertising This Year
MediaDailyNews, Laurie Sullivan - Thursday, September 11, 2014
Google's YouTube will generate an estimated $1.13 billion in revenue from vid ...
- AOL Debuts New Mobile Ad Format
Mobile Marketing Daily, Mark Walsh - Monday, September 8, 2014
AOL is expanding its lineup of rich media mobile ads with ...
- AOL Brand Head Susan Lyne Tackles New Female-Focused VC Fund
MediaDailyNews, Gavin O'Malley - Tuesday, September 2, 2014
Less than a year and a half after her arrival, AOL ...
- When Skipping Ads Are Good For The Advertisers
VidBlog, P.J. Bednarski - Wednesday, August 27, 2014
Minteye is marketing an ad format that allows consumers to slide ...
- AOL Won't Honor Do-Not-Track Requests
Online Media Daily, Wendy Davis - Tuesday, August 19, 2014
AOL has unveiled a new privacy policy specifying that the company's properti ...
- Google Wins Bid Against Vringo To Overturn Multimillion-Dollar Patent-Infringement Verdict
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 15, 2014
The U.S. Court of Appeals for the Federal Circuit in Washington h ...
- What Is AOL Eyeing Next?
Around the Net in Real-Time, Tyler Loechner - Wednesday, August 13, 2014
A recent article at the Wall Street Journal speculates what AOL cou ...
- Over 90% Of Buyers Using Programmatic, Per AOL Survey
Real-Time Daily, Tyler Loechner - Wednesday, August 13, 2014
Programmatic advertising has woven its way into every channel in marketing, includi ...
- Windsor Circle Gets $5.25 Million From Heavy Tech Investors
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 12, 2014
Customer retention software company Windsor Circle raised $5.25 million in Series ...
- AOL Profits Dip, While Third-Party Revs Soar
MediaDailyNews, Gavin O'Malley - Wednesday, August 6, 2014
Higher costs sent second-quarter profits down 1%, AOL said Wednesday, but t ...
- AOL Q2 Earnings: Ad Tech, Programmatic Still At Forefront
Real-Time Daily, Tyler Loechner - Wednesday, August 6, 2014
AOL on Wednesday released its Q2 2014 results, and once again programmat ...
- AOL Earnings: Keep An Eye On Programmatic Numbers
Around the Net in Real-Time, Tyler Loechner - Tuesday, August 5, 2014
AOL will release its Q2 2014 earnings on Wednesday, August 6, a ...