- Meta Intros New Threads Ad Formats Ahead Of Holiday Boom
MediaDailyNews, Colin Kirkland - Wednesday, October 29, 2025
Meta will update its Marketing API to allow advertisers to utilize mo ...
- CTV Risks Losing Ad Budgets Without Widespread Conversion API Adoption: IAB
Research Intelligencer, Robert Williams - Thursday, October 30, 2025
Server-to-server data flows are now essential for advertisers seeking proof of performan ...
- OpenAI Restructures, Microsoft Takes For-Profit Stake
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Microsoft will hold a 27% stake in OpenAI Group PBC, which wi ...
- Meta API Update Finds Alt Uses For Excluded Ad Placements
MediaDailyNews, Colin Kirkland - Thursday, October 9, 2025
Meta is rolling out marketing API changes designed to improve ad performan ...
- LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 23, 2025
Advertisers attempting to measure a campaign see clicks and impressions, but ha ...
- Amazon To Test Sponsored Ads Through Macy's Retail Network
MediaDailyNews, Laurie Sullivan - Thursday, August 21, 2025
The integration of Macy's Media Network with Amazon Retail Ad Service wi ...
- IAB Tech Lab, Industry Suppliers Create Live Stream Ad Playbook
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
IAB Tech Lab has developed a Live Event Ad Playbook with leadersh ...
- Google Unplugging The Internet Is No Longer An Option
Performance Marketing Insider, Laurie Sullivan - Monday, June 16, 2025
In a status report, the company blamed the occurrence on an "inval ...
- IAB Releases Invoice API Specs For Public Comment
MediaDailyNews, Joe Mandese - Tuesday, June 10, 2025
The draft represents "a unified, system-agnostic set of API specifications designed ...
- New Reporting Module Intended To Help Media Brands Drive Revenue
Publishers Daily, Ray Schultz - Tuesday, June 3, 2025
Operative's AOS Insights provides a "unified intelligence layer," the company claims. ...
- Meta Integrates Threads Feed Ads Into Marketing API
MediaDailyNews, Colin Kirkland - Tuesday, May 20, 2025
A few weeks after announcing the launch of ads on Threads, Me ...
- Roblox Launches In-Game Commerce With Beauty Brand
MediaDailyNews, Colin Kirkland - Thursday, May 15, 2025
Roblox creators and brands can now sell physical real-world products directly ...
- Perplexity Partners With Agentic Commerce Platform To Change Shopping
MediaDailyNews, Laurie Sullivan - Thursday, March 27, 2025
Perplexity can connect brands and retailers to any ecommerce merchant or n ...
- Reddit Stock Sinks Despite Google Partnership To Improve Search
MediaDailyNews, Laurie Sullivan - Tuesday, March 18, 2025
Reddit's stock has declined 41% in the last month despite its acce ...
- Snapchat Expands Creator Offerings Through Partnership With Later
MediaDailyNews, Colin Kirkland - Tuesday, March 4, 2025
Snap aims to expand its creator offerings through a partnership with Late ...
- Amazon Unveils Ad Tech-As-A-Service, Offers Retailers Ad Tools
MediaDailyNews, Laurie Sullivan - Thursday, January 9, 2025
Retailers will share with Amazon Ads part of the revenue generated ...
- Albertsons, TransUnion, DoorDash, Ibotta Expand Data Partnerships At CES
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
A string of ad platforms expanded their retail media ad partnerships th ...
- Comcast Unveils TV Ad Platform In Bid To Attract SMBs
MediaDailyNews, Laurie Sullivan - Monday, January 6, 2025
Comcast on Monday introduced a platform to make ad buys across T ...
- IAB Tech Lab Opens Public Comment For Ad Creative ID Framework
MediaDailyNews, Laurie Sullivan - Friday, December 6, 2024
The tool aims to help ensure that video and TV ads a ...
- Do Or Die For Email Developers: They Need Broader Skill Sets, Exec Says
Email Insider, Ray Schultz - Friday, October 25, 2024
Litmus Director of Brand and Content Marketing Jaina Mistry explains why ema ...
- Elon Musk's Gen AI Company Announces First API
MediaDailyNews, Colin Kirkland - Monday, October 21, 2024
Elon Musk has announced an API for his generative AI company xA ...
- Reddit Reduces Moderators' Control Over Subreddits
MediaDailyNews, Colin Kirkland - Monday, September 30, 2024
Reddit has announced new rules that require moderators to submit a form ...
- Meta Expands Its Reminder Ads Via Marketing API
MediaDailyNews, Colin Kirkland - Thursday, September 12, 2024
Meta has updated its Reminder Ads on Instagram via the Marketing AP ...
- Google To Keep Cookies
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
On Monday, Google said it will scrap its years-long efforts to elimina ...
- The Biggest Small Technology Firm Advertisers Might Not Know - But Will
Data & Programmatic Insider, Laurie Sullivan - Monday, July 22, 2024
Appointing Adam Kline as North America CEO triggered the next phase ...
- Meta Event Coverage Stats Compare Browser And Server Data
Performance Marketing Insider, Laurie Sullivan - Monday, July 15, 2024
Advertisers using Meta's conversions API can access insights into event data transactio ...
- 33% Decline In CPMs Seen In Sandbox-Enabled Impressions
Data & Programmatic Insider, Laurie Sullivan - Monday, July 8, 2024
Index Exchange product team members outlined the reasons they believe Google's Priva ...
- Threads Launches API For Developer Experiences
MediaDailyNews, Colin Kirkland - Tuesday, June 18, 2024
Threads has officially launched its API, according to an announcement at Cann ...
- Google, OpenAI, HubSpot Execs Infuse AI Startup With Millions In Financial Backing
MediaDailyNews, Laurie Sullivan - Wednesday, May 29, 2024
Maven AGI's main goal at present is to build AI systems capab ...
- Google Ranking Algorithm Secrets Leaked
MediaDailyNews, Laurie Sullivan - Tuesday, May 28, 2024
Erfan Azimi, CEO of digital marketing agency EA Eagle Digital, posted ...