- TV's Advertising Power Is Still Fading, Study Finds
Research Intelligencer, Robert Williams - Wednesday, April 30, 2025
Ad recall and viewer engagement have reached new lows in today's second-screeni ...
- Apple TV+ Offers Rare Discount: Tariff Timing?
TV Watch, Wayne Friedman - Thursday, April 10, 2025
Apple TV+ will offer a promotion for new and returning subscribers f ...
- Ciffone Expands Creative Role At TBWA\Media Arts Lab
MAD, Fern Siegel - Tuesday, April 1, 2025
He will continue to lead creative for Apple TV+, Mac, iPad a ...
- Apple TV+ Losing $1B A Year: Report
Television News Daily, Wayne Friedman - Friday, March 21, 2025
Apple TV+ spends around $4.5 billion on programming content, according to ...
- Daylight: Movie Ads Again On X? No Longer In Dusk, Per Musk
TV Watch, Wayne Friedman - Tuesday, March 11, 2025
Over the last few months Disney, WBD, Apple, Amazon, Comcast and Lionsgat ...
- Apple TV+ Recovers From Price Hike-Linked Churn, Netflix Still Best
Advanced TV Insider, Wayne Friedman - Wednesday, February 5, 2025
The latest reading of Q3 2024 churn rates for all streamers sho ...
- Apple TV+ To Launch On Prime Video
Television News Daily, Wayne Friedman - Thursday, October 10, 2024
Apple TV+ joins other premium streamers that exist as separate add-on channe ...
- Apple Job Cuts In Digital Services Make Room For Startups
MediaDailyNews, Laurie Sullivan - Wednesday, August 28, 2024
Apple is reportedly laying off around 100 employees across books and ne ...
- Apple TV+ Weighing Ads, Tracking
MediaDailyNews, Laurie Sullivan - Monday, July 29, 2024
Apple's earnings results will demonstrate that analysts see iPhone revenue as t ...
- Apple Tests AI-Powered Tool To Optimize App Store Ads
MediaDailyNews, Laurie Sullivan - Monday, March 11, 2024
Apple is testing a new campaign type where advertisers enter their budg ...
- Meet The New Boss, Same As The Old Boss: Selling New Streaming Bundles
TV Watch, Wayne Friedman - Thursday, December 28, 2023
WBD CEO David Zaslav is pushing for more bundling of all streami ...
- Streaming Price Hikes: A Nightmare Or Just Easy Daydreaming?
TV Watch, Wayne Friedman - Thursday, December 21, 2023
Still looking for all that savings when it comes to moving ...
- Meet The New Boss, Same As The Old Boss: Selling New Streaming Bundles
TV Watch, Wayne Friedman - Thursday, December 7, 2023
WBD CEO David Zaslav is pushing for more bundling of all streami ...
- Could Demanding Sports Leagues Give TV Networks, Streamers A Break?
TV Watch, Wayne Friedman - Wednesday, November 29, 2023
Could the Apple TV+/Major League Soccer deal signal a new way ...
- House Probe: Did Apple TV+ Cancel Stewart Show Over China Concerns?
MediaDailyNews, Karlene Lukovitz - Wednesday, November 15, 2023
The Committee on Competition with the Chinese Communist Party wants to k ...
- Apple Hikes TV+ Price By $3
MediaDailyNews, Karlene Lukovitz - Thursday, October 26, 2023
Price increase comes as it appears that an ad-supported tier may ...
- Apple Looks To Turn Its TV App Into An All-Purpose Streaming Hub
MediaDailyNews, Karlene Lukovitz - Wednesday, October 25, 2023
Revamped app to consolidate all content access, buying and channel subscription optio ...
- 3 Big Streamers Top The List When Budget Cuts Are Needed
MediaDailyNews, Karlene Lukovitz - Wednesday, October 11, 2023
Seven paid video and audio streaming services are among the most comm ...
- Washington, DC Area Sports Teams Go D2C Streaming Via Monumental Sports
Television News Daily, Wayne Friedman - Tuesday, October 10, 2023
Monumental is the latest sports rights holder to make games available v ...
- Barry Diller On Writers', Actors' Strike: Cut Netflix Out From Negotiations
TV Watch, Wayne Friedman - Thursday, September 7, 2023
Is the writers'/actors' strike really strengthening... Netflix? Media mogul Barry Diller thin ...
- ESPN Changing TV Bundle In 2 Years - Too Late? What Remains
TV Watch, Wayne Friedman - Tuesday, August 29, 2023
ESPN has been said among analysts to be the glue that hol ...
- Viewer Ad 'Attention' Drops For The First Time
Television News Daily, Wayne Friedman - Monday, August 28, 2023
Viewer "attention" of CTV/streaming ads has dropped for the first time, TVisi ...
- Apple TV+ Makes Gains In 'Demand Share,' Netflix Still Dominates
Television News Daily, Wayne Friedman - Wednesday, August 2, 2023
Apple TV+ is now at 8.3% demand share in Q2 in t ...
- TVision, DoubleVerify Strike Ad-Attention Partnership For CTV
Television News Daily, Wayne Friedman - Tuesday, June 13, 2023
The partnership will provide ad-attention data attached to ad exposure and viewab ...
- Apple Vision Pro: Seeing Through Reality Via Entertainment And Gaming
TV Watch, Wayne Friedman - Wednesday, June 7, 2023
Making VR headsets a real business means vision. Apple's version of wh ...
- Facetime, Video Conferencing Coming To Apple TV 4K
Video Insider, Karlene Lukovitz - Tuesday, June 6, 2023
Owners will be able to use FaceTime to initiate calls from the ...
- Screenvision Gains Ad Volume: Calls In-Theater Ads Increasingly 'Relevant,' 'Vital'
Television News Daily, Wayne Friedman - Tuesday, May 23, 2023
"We are more relevant and vital than ever as a platform," sa ...
- Apple TV+, Sports Chief Pete Distad Is Exiting
Digital News Daily, Karlene Lukovitz - Thursday, May 11, 2023
Distad is the third senior Services executive to leave Apple since Januar ...
- Among Streamers, Netflix, YouTube Tops In U.S. Household Reach: TVision
Television News Daily, Wayne Friedman - Thursday, May 11, 2023
Netflix and YouTube offer the best TV U.S household reach for potenti ...
- Tetris Hops On The Web3 Bandwagon With New Brand Rewards Program
Digital News Daily, Colin Kirkland - Friday, March 31, 2023
Tetris has announced the rollout of a new loyalty program that wi ...