- Google Goes Down Under With Lego
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
Lego has teamed up with Google In Australia to launch Build, ...
- Orbitz Courting Mobile Travel Biz
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 22, 2012
Orbitz Worldwide of Chicago will introduce a new iPhone app on Thursd ...
- There's An App For That: The State Of The Air You Breathe.
Around the Net In Media, Phyllis Fine - Tuesday, June 19, 2012
The American Lung Association is targeting a young audience – 18- ...
- RetailMeNot Launches iPhone App
Raw, Mark Walsh - Wednesday, June 13, 2012
Online coupon provider RetailMeNot.com has
introduced a new couponi ...
- Eurosport Puts Its Streaming App On Android
Around the Net In OMD Europe, Nina Lentini - Monday, June 11, 2012
The app gives users access to live simulcasts of both Eurosport a ...
- Is Microsoft Following Google Into IPad App Land?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, June 6, 2012
Google this week bought Quickoffice, a start-up that makes a set ...
- Denny's In 50-State Check-In Challenge
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
To promote the release of its first mobile app, Denny's is offeri ...
- Scion Flexes FR-S Muscle With New Campaign
Marketing Daily, Karl Greenberg - Monday, June 4, 2012
Because this is the first true performance vehicle under the Scion lineu ...
- Boost's '4Genie' Grants Wireless Wishes
Marketing Daily, Aaron Baar - Monday, June 4, 2012
Boost Mobile is moving from being an amplifier of consumers' complaints abo ...
- United Airlines Rewards Employees, Customers
Marketing Daily, Tanya Gazdik - Sunday, June 3, 2012
United Airlines is offering prizes to customers who nominate employees for gre ...
- Maidenform Uses Augmented Reality To Debut New Brand
Marketing Daily, Sarah Mahoney - Tuesday, May 29, 2012
Augmented-reality apps aren't just for geeks and gamers anymore: Maidenform says ...
- Target Takes Shopkick App Nationwide
Marketing Daily, Sarah Mahoney - Thursday, May 24, 2012
Target says it is taking its relationship with Shopkick national, and wi ...
- Report: Apple to Drop Google Maps for In-house App
Around the Net In Online Marketing, Gavin O'Malley - Friday, May 11, 2012
In the next version of iOS, more reports are suggesting that App ...
- Crystal Cruises Launches iPhone App
Marketing Daily, Tanya Gazdik - Wednesday, May 9, 2012
Crystal Cruises is launching an iPhone app to help travelers share custom ...
- Shazam-Tagged TV Ads Jump Across The Pond
Raw, Mark Walsh - Thursday, May 10, 2012
Shazam-enabled TV ads will make their
U.K. debut May 12 ...
- Apple Partners With Daily Dealer Pirq
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 8, 2012
Apple this week partnered up with Pirq to develop an iPhone a ...
- KitKat Gives Social Users a Break
The Social Graf, Erik Sass - Tuesday, May 8, 2012
KitKat's advertising message has always centered around the idea of giving t ...
- Budweiser Pairs With Zeebox In Football Partnership
Around the Net In OMD Europe, Nina Lentini - Monday, May 7, 2012
While the game is transmitted on ITV 1 and ESPN, the BSkyB-back ...
- Telegraph Media To Use AdGent's AdTouch
Around the Net In OMD Europe, Nina Lentini - Monday, May 7, 2012
The publisher is now running AdTouch ad units for readers accessing T ...
- Google Play (Quietly) Surpasses 15B Downloads
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 7, 2012
When is Google Play (formerly known as the Android Market) going ...
- Green-Grass Marketing: People Want It Faster, Stronger
Marketing Daily, Sarah Mahoney - Wednesday, May 2, 2012
For home improvement stores, spring fever usually drives one of the busie ...
- BlackBerry Looking For Appy Development
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 2, 2012
A drastic situation calls for uncommon measures, RIM has decided, so wi ...
- O2 UK Debuts Mobile Wallet Service, Free For Now
Around the Net In OMD Europe, Nina Lentini - Monday, April 30, 2012
For the first six months, the operator will not charge people ...
- Study Finds Gen Y Responds To App Ads
Marketing Daily, Karl Greenberg - Friday, April 27, 2012
The study found that adults 25-34 are more likely to value t ...
- App Turns Social Media Feed Into 'Star Wars Crawl'
Around the Net In OMD Europe, Nina Lentini - Friday, April 27, 2012
Designed and created by McCann London and UM International to support t ...
- Consumers Have Limit To Unlimited Plan Price
Marketing Daily, Aaron Baar - Wednesday, April 25, 2012
Despite finding that nearly half of consumers don't know how much mobi ...
- Corona Invites Viewers To Break Free From Rut
Marketing Daily, Tanya Gazdik - Saturday, April 21, 2012
Corona Light is debuting a national marketing campaign that encourages consumers ...
- VW IPad App Touts The New Golf
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
VW is firing up a U.S. promotion "Golf R Ultimate Fan Experienc ...
- SCRAM! -Harnessing Social Customer Relationship Application Management
MarketingTools: CRM, Kathleen Stockham - Tuesday, April 17, 2012
If you've been following the trends recently in Social Media you a ...
- LoveThis App Puts Friends' Recommendations In One Place
Around the Net In OMD Europe, Nina Lentini - Friday, April 13, 2012
This UK-based social service is out with an iOS app to l ...