- The New York Times Wants To 'Reshape' The Ad Economy
Data & Programmatic Insider, Laurie Sullivan - Monday, November 25, 2024
Rather than measuring clicks and impressions, the "Times" plans to find ...
- How Apple Could Prepare To Ditch Google Search
Performance Marketing Insider, Laurie Sullivan - Monday, November 25, 2024
AI Intelligence, Apple's AI engine and agents would enable Apple to lea ...
- AI Automation Expected To Ease Pressure To Increase Revenue
MediaDailyNews, Laurie Sullivan - Thursday, November 21, 2024
Eighty percent of digital ad professionals use AI tools for media buyi ...
- Meta Hires Salesforce's CEO Of AI Clara Shih
MediaDailyNews, Colin Kirkland - Thursday, November 21, 2024
Shih will be responsible for developing and monetizing AI tools Meta ...
- AI Data Wipe: OpenAI Mistakenly Erases Content Needed In 'New York Times' Case
Publishing Insider, Ray Schultz - Thursday, November 21, 2024
The "Times" and other plaintiffs are trying to recover the lost d ...
- Merkle Becomes First Agency To Offer Adobe Mix Modeler
MediaDailyNews, Laurie Sullivan - Wednesday, November 20, 2024
The performance agency's clients now have access to build integrated models, givi ...
- DOJ Sways Judge To Force Sale Of Google's Chrome
MediaDailyNews, Laurie Sullivan - Thursday, November 21, 2024
The decision to divest Chrome was not unexpected, and is intended ...
- Kendra Scott And Carhartt Find Success In Data
Performance Marketing Insider, Laurie Sullivan - Thursday, November 21, 2024
From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It ...
- Google AI Overviews Optimization Techniques Simplified
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 20, 2024
Real-time data and insights through BrightEdge Data Cube X allow marketers ...
- ANI Sues OpenAI Over Alleged Use Of Content To Train Models
Publishers Daily, Ray Schultz - Tuesday, November 19, 2024
The suit charges that OpenAI attributed fabricated stories to ANI. ...
- Better Targeting, Help Desk Help: AI Brings Benefits, Challenges, To Pharma Marketing
Marketing Daily, Les Luchter - Monday, November 18, 2024
Gen AI can aid "help desks by responding to consumers' questions wi ...
- Google Takes A Closer Look Inside Ads As 2025 Approaches
MediaDailyNews, Laurie Sullivan - Monday, November 18, 2024
Driving performance with AI to improve optimization, reporting and insights has beco ...
- Perplexity Takes On Google: Intros Shopping, Retail Merchant Program
MediaDailyNews, Laurie Sullivan - Monday, November 18, 2024
Perplexity has debuted a shopping feature for its paid U.S. customers a ...
- Dentsu Uses Microsoft AI For Campaign Posts, Reduces Analysis Time 80%
MediaDailyNews, Laurie Sullivan - Tuesday, November 19, 2024
Faced with the growing complexities of media metrics, Dentsu adopted the u ...
- Google Cracks Down On SEO Ranking Abuse
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 19, 2024
Google keeps its spam policy updated. This time the goal is ...
- Perplexity Seeks Delay In Filing A Response To Dow Jones Lawsuit
Publishers Daily, Ray Schultz - Monday, November 18, 2024
The company says it needs additional time to investigate and prepare ...
- GAI-Powered Tech Identifies, Matches Emotions In Content To CTV Ad
Data & Programmatic Insider, Laurie Sullivan - Monday, November 18, 2024
Developers at CTV tech company Wurl, an AppLovin company, have figured o ...
- TikTok Makes AI-Powered Creative Studio Available To All Marketers
MediaDailyNews, Colin Kirkland - Friday, November 15, 2024
TikTok 's "Symphony Creative Studio" is an automated video-generation tool that ...
- YouTube Liaison Opens Up About The Algorithm
Performance Marketing Insider, Laurie Sullivan - Monday, November 18, 2024
How the algorithm works has been a secret at Google, but n ...
- AI Compliance In EU Draft Code To Regulate Applications
MediaDailyNews, Laurie Sullivan - Thursday, November 14, 2024
The draft code describes regulating AI applications under a risk-based framework ...
- Google Helpful Content Update Went Terribly Wrong
Performance Marketing Insider, Laurie Sullivan - Friday, November 15, 2024
Charleston Crafted had about 250,000 page views in 2023, with a l ...
- Perplexity Begins Testing AI Engine Sponsored Ads With Major Brands
MediaDailyNews, Laurie Sullivan - Wednesday, November 13, 2024
U.S. users should begin seeing sponsored responses to queries this week. Who ...
- AI Shifts Ad-Tech And Media-Buying Budgets For 2025
MediaDailyNews, Laurie Sullivan - Thursday, November 14, 2024
Budgets will shift to emerging AI-powered channels that embrace creative automation a ...
- 37% Of Gen X Make Purchases From Ads, Study Shows
MediaDailyNews, Laurie Sullivan - Tuesday, November 12, 2024
Gen X and Baby Boomer generations are most receptive to digital a ...
- Two Search Engines Create One To Take On Google
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 13, 2024
Two search engines known in Europe for their individuality announced Tuesday th ...
- New Firm Is Offering To Help Publishers Maximize Their Content With AI
Publishers Daily, Ray Schultz - Tuesday, November 12, 2024
The new platform, Particle, was founded by former Twitter engineers. ...
- Take The Best, Leave The Rest: LLM Firms Steal High-Quality Content Only
Publishing Insider, Ray Schultz - Tuesday, November 12, 2024
LLM training sets are disproportionately composed of high-quality content,' Ziff Davis repo ...
- 2025 Ad Spend Forecast Puts CTV, Data First
MediaDailyNews, Laurie Sullivan - Monday, November 11, 2024
CTV, streaming and OTT video channels are expected to see the mo ...
- X Tests Grok AI Chatbot With Free Users
MediaDailyNews, Colin Kirkland - Monday, November 11, 2024
According to a recent post, a new, limited version of the progr ...
- Why You Should Care About The Racist Text Messaging Campaign
Planning & Buying Insider, Laurie Sullivan - Tuesday, November 12, 2024
Racist text messages targeted at Black men, women and students raised alar ...