- Mitigate AI Meltdowns: Innovation Vs. Unchecked Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, August 11, 2025
Ignoring AI's potential risks can make it a liability - even f ...
- Microsoft, OpenAI Feud Triggers Warning From Elon Musk
MediaDailyNews, Laurie Sullivan - Friday, August 8, 2025
It's become a race to develop super AI capabilities and agentic agent ...
- IPG 'Simulation Studio' Measures Impact Of Advertising Before It Happens
MediaDailyNews, Joe Mandese - Monday, August 11, 2025
"Welcome to the new age of decision dominance" reads a tag us ...
- How Digital Ads Survive An AI-Created Short-Term Dystopia
Performance Marketing Insider, Laurie Sullivan - Monday, August 11, 2025
Mo Gawdat, futurologist and former chief business officer for Google X a ...
- OpenAI Launches GPT-5, Integrates With Microsoft - Here's What Advertisers Should Know
MediaDailyNews, Laurie Sullivan - Friday, August 8, 2025
ChatGPT user agent activity surged 200% in July, with bots nearly doubli ...
- AppLovin's Adjust Data Shows AI Changing In-App Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, August 8, 2025
The combination of AI in shopping apps lets brands key into behavior ...
- Google Isn't Weakening Web Traffic, Says VP Of Google Search
MediaDailyNews, Laurie Sullivan - Wednesday, August 6, 2025
Recent data and reports suggest Google AI features are destroying traffic ...
- Neuro-Contextual Ad Tech Adopts IAB Diligence Platform To Ensure Privacy
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
Seedtag, a global neuro-contextual advertising company, adopted the IAB Diligence Platform, joini ...
- What Makes Up Perplexity Core Ranking Factors
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 6, 2025
Metehan Yesilyurt, growth marketing manager at AppSamurai, analyzed browser-level interactions with Perplexity ...
- Snowflake Ventures, Capital One Ventures Invest In Agentic AI Unicorn
MediaDailyNews, Laurie Sullivan - Monday, August 4, 2025
The venture arms aims to build an agentic marketing platform called ...
- ChatGPT Reaches 700M Weekly Active Users
MediaDailyNews, Laurie Sullivan - Monday, August 4, 2025
The news comes as OpenAI is set to release GPT-5 sometime th ...
- Data Lockdown Effects And Should You Believe AI Reasoning Models
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 5, 2025
As OpenAI released reasoning LLMs on Tuesday, some publishers have once aga ...
- Cloudflare Points Finger At Perplexity, Accusing Firm Of Stealth Activity
Publishing Insider, Ray Schultz - Monday, August 4, 2025
Perplexity has licensing arrangements with numerous publishers. ...
- The AI Bullsh**t Index And The Psychology Behind It
Data & Programmatic Insider, Laurie Sullivan - Monday, August 4, 2025
Researchers have introduced a systematic framework for LLMs that emphasizes their indifferen ...
- Cheil UK, Spotlight Team For AI Marketing Development
MAD, Fern Siegel - Friday, August 1, 2025
The new platform lets brands manage visibility in AI-powered environments. ...
- Reddit Q2 Ad Buys Surge 84%, Active Users Not-So-Much
MediaDailyNews, Colin Kirkland - Sunday, August 3, 2025
Reddit is showing impressive increases in both its ad business and i ...
- Amazon Alexa+ Ads Will Test Search
Performance Marketing Insider, Laurie Sullivan - Monday, August 4, 2025
Conversational search will change Amazon Alexa+ into more of an AI-based sear ...
- Mailchimp Lives: Firm Denies It Was Attacked By Ransomware Artists
Email Insider, Ray Schultz - Friday, August 1, 2025
Everest says it mostly captured business data and not much else ...
- Marketers Gain Visibility Into AI Search Results
MediaDailyNews, Laurie Sullivan - Thursday, July 31, 2025
Adthena has spent decades building advanced auction systems for Google Ads. N ...
- OpenAI Flips Switch After Google Indexes Private Chats In Search
MediaDailyNews, Laurie Sullivan - Friday, August 1, 2025
Chatbot users have discovered that every question asked and every response giv ...
- Microsoft Bing Market Share Grows As Google's Slightly Declines
Performance Marketing Insider, Laurie Sullivan - Friday, August 1, 2025
We can attribute Microsoft's gain and Google's loss to AI, according ...
- Taking The AI Train: Researchers Seek To Predict Customer Behavior At All Points
Email Insider, Ray Schultz - Thursday, July 31, 2025
The authors propose a 'transformer-based model" that will analyze multichannel sequences ...
- Microsoft AI Supercharges Revenue, Up 18% To $76.4B
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
Profits for Microsoft's Q2 2025 calendar year soared as revenue from i ...
- Rakuten Group Releases Affiliate Plans For Full-Funnel AI Agents
MediaDailyNews, Laurie Sullivan - Thursday, July 31, 2025
The company, known for its cash-back, affiliate and ad programs in t ...
- Amazon, Shopify Seen Using Code To Block AI Agents
Performance Marketing Insider, Laurie Sullivan - Thursday, July 31, 2025
Amazon, Shopify and other marketplaces have been spotted by tech experts embeddi ...
- YouTube To Use AI To Restrict Minors From Platform
MediaDailyNews, Colin Kirkland - Tuesday, July 29, 2025
YouTube will begin rolling out an AI-powered "age estimation model" on Augu ...
- Zuckerberg: AI Shows Signs Of Self Learning
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 30, 2025
The concept of "superintelligence" takes privacy to complex levels, with broader implicatio ...
- Microsoft Copilot Will Pull Data From Open Browser Tabs, Complete Tasks
MediaDailyNews, Laurie Sullivan - Tuesday, July 29, 2025
Microsoft says this experimental version of Copilot Mode is a new w ...
- AI Google, OpenAI Narrative Shifts: What The Latest Data Reveals
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 29, 2025
A report from NP Digital reveals that AI-driven search overviews are n ...
- OpenAI Wins Trademark Case Against Open Artificial Intelligence
Publishers Daily, Ray Schultz - Monday, July 28, 2025
A judge rules that OpenAI has advertised and widely used the mar ...