- ANA Marketing Word Of The Year: AI (Again)
MAD, Steve McClellan - Monday, December 11, 2023
That's the second time in six years that the artificial intelligence h ...
- OpenAI's Q*: Why Should We Care?
Media Insider, Gord Hotchkiss - Tuesday, December 12, 2023
Sometimes I think tech companies use acronyms and cryptic names for n ...
- U.S. Debates Data Policy To Fix The Global Internet
MediaDailyNews, Laurie Sullivan - Monday, December 11, 2023
The White House will hold a series of sessions to determine ...
- 'Sports Illustrated' CEO Levinsohn Is Out
Publishers Daily, Ray Schultz - Monday, December 11, 2023
This follows the departures last week of Andrew Kraft and Rob Barr ...
- When Algorithms And Data Make More Ad-Buying Decisions
Data & Programmatic Insider, Laurie Sullivan - Monday, December 11, 2023
How will marketers get more performance from the $88 billion spent ...
- X's Grok Launches As Rival To OpenAI ChatGPT, Google Bard
MediaDailyNews, Laurie Sullivan - Friday, December 8, 2023
Elon Musk's chatbot, Grok, incorporates real-time data from X into responses fr ...
- Ad Budgets: Questions We Asked Google In 2023
Performance Marketing Insider, Laurie Sullivan - Monday, December 11, 2023
Questions identify what people care about and what inspires them. Those questio ...
- Axel Springer Moving 'Upday' News Service To AI
Publishers Daily, Ray Schultz - Sunday, December 10, 2023
The service will be relaunched next year with layoffs expected. ...
- ChatGPT Ranked Fastest-Growing Brand In 2023: Report
Marketing Daily, Colin Kirkland - Thursday, December 7, 2023
ChatGPT was named fastest-growing brand of 2023, according to a Morning Consu ...
- How Brands Will Create Content In 2024
Performance Marketing Insider, Laurie Sullivan - Friday, December 8, 2023
Earlier this year when Google and Microsoft separately launched their AI platform ...
- Two Execs Out At The Arena Group
Publishers Daily, Ray Schultz - Thursday, December 7, 2023
The dismissals follow the flap over use of AI-generated articles in "Spor ...
- Lady 'Badass' Returns In Creative Campaign With AI For Lawyers
MediaDailyNews, Laurie Sullivan - Thursday, December 7, 2023
Lady Justice, aka Lady J, has returned in a campaign to promo ...
- Google's Most Advanced AI Coming To Search, Cloud And More
MediaDailyNews, Laurie Sullivan - Wednesday, December 6, 2023
Google Gemini launched Wednesday in a long-awaited debut of the company's mo ...
- Advertisers Challenged By TikTok Deepfakes Of Hamas Victims
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
TikTok has had difficulty moderating deepfake videos of Hamas victims as bran ...
- Yahoo's DSP Feature Combines AI And First-Party Data
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
The addition of AI into its Yahoo's demand-side platform aims to impro ...
- Five Revisions Later, Big 4 Composite Falls To +4.3% This Year, +5.8% Next Year
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Aside from macroeconomic volatility coupled with incremental tentpole events, 2024 will experien ...
- Agencies Fear Missing AI Adoption
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 6, 2023
Agencies refuse to be left behind in the AI frenzy. Many expe ...
- Microsoft Deep Search Analyzes Complex Questions
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 5, 2023
Microsoft on Tuesday announced an optional generative AI feature intended to he ...
- Data Privacy Hassle: What Shoppers Like - And Dislike - About AI Use By Brands
Email Insider, Ray Schultz - Monday, December 4, 2023
Consumers distrust irrelevant or intrusive AI-driven personalization. Data privacy is their t ...
- Search Growth Slows As Retail Media Takes Lead In Agency Forecasts
MediaDailyNews, Laurie Sullivan - Monday, December 4, 2023
WPP's GroupM and IPG Mediabrands' Magna have released data around annual predictio ...
- GroupM Forecasts Return To Global Ad-Growth Stability Through 2028
MediaDailyNews, Joe Mandese - Monday, December 4, 2023
Following years of volatility, GroupM's new forecast projects the world ad mark ...
- Apple Encourages Audio Deepfakes To Ensure A User's 'Voice Is Never Lost'
Performance Marketing Insider, Laurie Sullivan - Monday, December 4, 2023
An Apple feature on the iPhone allows users to create a voi ...
- AI Snafu: 'Sports Illustrated' Blasted For Publishing AI-Generated Articles
Publishing Insider, Ray Schultz - Friday, December 1, 2023
Observers call for greater transparency and caution when using AI. ...
- Shy AI: Over Half Of Marketers Are Reluctant To Admit They're Using It
Email Insider, Ray Schultz - Friday, December 1, 2023
Yet two thirds of marketers have already integrated Gen AI into the ...
- AI Interest Engine Integrates With Google Ads
Performance Marketing Insider, Laurie Sullivan - Friday, December 1, 2023
Lytics built an Interest Engine on a suite of AI tools, includi ...
- AI Goes To Market: How Marketing And Sales Teams Are Using It
Email Insider, Ray Schultz - Thursday, November 30, 2023
Many B2B professionals are not yet using AI to a great exte ...
- Google Appoints Srinivasan To Run Ad Business
MediaDailyNews, Laurie Sullivan - Wednesday, November 29, 2023
Google ad exec Vidhya Srinivasan will step into Jerry Dischler's role, spearheadi ...
- Mastercard GAI Shakeup Whether You Like It Or Not
Performance Marketing Insider, Laurie Sullivan - Thursday, November 30, 2023
Mastercard AI tech searches for answers as changes happen faster than ma ...
- Buy It Again: Email And SMS Drive Repeat Cyber Weekend Sales
Email Insider, Ray Schultz - Wednesday, November 29, 2023
Almost half of all cyber weekend purchases were repeats. Early targeting ...
- AI-Powered Analytics Changing The Game For The NFL, In Real-Time
Media 3.0, Laurie Sullivan - Wednesday, November 29, 2023
Amazon is looking to fuel its ecommerce business from the brand's websi ...