- IPOs And M&As Predicted To Make A Comeback In 2024
MediaDailyNews, Laurie Sullivan - Friday, December 29, 2023
About 148 companies completed an IPO in 2023 - the worst ye ...
- Last Second Holiday Shopper? Don't Panic, This AI Tool Can Help
Mediapsssst, Richard Whitman - Friday, December 29, 2023
Stagwell agency Yamamoto unveiled the "Yuletide" AI shopping tool for those ...
- B2B's Best Bet: Brands Weigh Benefits And Risks Of GenAI
Email Insider, Ray Schultz - Thursday, December 28, 2023
GenAI will reshape B2B marketing in 2024, a study by Insider Intelligen ...
- What NYT's Copyright Lawsuit Means For Microsoft And Google
MediaDailyNews, Laurie Sullivan - Wednesday, December 27, 2023
Several months after Microsoft made a commitment to legally back users ...
- Anthropic Has An AI Copyright Indemnity Clause
Performance Marketing Insider, Laurie Sullivan - Thursday, December 28, 2023
Anthropic told investors it expects to generate over $850 million in annualiz ...
- How Harry Potter At Hogwarts Helped Microsoft AI Researchers Prove A Point
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 27, 2023
Two Microsoft researchers set out to determine whether or not developers cou ...
- The Year Of Super Powers, Both Good And Bad
Red, White & Blog, Joe Mandese - Wednesday, December 27, 2023
If 2023 was the year of AI exuberance in the ad a ...
- Cookie Price Inflation On The Way
Data & Programmatic Insider, Laurie Sullivan - Tuesday, December 26, 2023
Cookie deprecation is finally happening -- which means traditional measurement standards wi ...
- What IAB Tech Lab's Katsur Predicts Next For Media
Media 3.0, Laurie Sullivan - Tuesday, December 26, 2023
IAB Tech Lab CEO Anthony Katsur shared his thoughts on how ...
- Apple Wants To Train Its AI With News Publisher Content
MediaDailyNews, Laurie Sullivan - Friday, December 22, 2023
Apple has reportedly begun negotiations with major news publishers over permission ...
- How AI Can Make Us More Human Over the Holidays
MAD, Dulani Porter - Thursday, December 21, 2023
The holiday season, with its joy and challenges, is an ideal ti ...
- Terms Of The SERP
Performance Marketing Insider, Laurie Sullivan - Friday, December 22, 2023
A new search engine results page (SERP) is coming, and it wi ...
- Klick Health To Award Employees $1M For Best AI Ideas In 2024
MAD, Steve McClellan - Wednesday, December 20, 2023
And to get Klicksters' innovative juices flowing, the agency had former Barenak ...
- Stagwell, RealClearPolitics Unveil New Polling Platform
MAD, Steve McClellan - Wednesday, December 20, 2023
The new platform follows a September announcement by the companies that th ...
- AI Data Trained On Models Containing Child Sexual Abuse
MediaDailyNews, Laurie Sullivan - Wednesday, December 20, 2023
LAION-5B, a dataset used to build AI images that has more th ...
- Advertisers Spit Out Cookies, Tracking What Readers Read In 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, December 21, 2023
Brands often encounter challenges in planning timely and relevant campaigns, according ...
- Dentsu's 2024 Media Trends Report
Mediapsssst, Richard Whitman - Tuesday, December 19, 2023
Dentsu's report takes a deep dive into the impact generative AI wi ...
- Google To Start Limiting Election-Related Queries In 2024
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 20, 2023
The global restrictions will take effect by early 2024 in time f ...
- AI Nanny: Brands Can Unify Unstructured Data For AI Prompts
Email Insider, Ray Schultz - Tuesday, December 19, 2023
Salesforce claims that 90% of enterprise data - including emails and aud ...
- 'Parser' To Track Google Search Generative On-Page Experiences
Media 3.0, Laurie Sullivan - Tuesday, December 19, 2023
The "generative parser," which will support the rollout of Google's search generati ...
- Attention Metrics: Media & Sports, Health & Pharma, Education Score Highest, Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, December 19, 2023
DoubleVerify released its first global report on attention metrics and how ...
- Omnicom Names AI Expert Santos To Its Board
MediaDailyNews, Joe Mandese - Tuesday, December 19, 2023
In addition to her AI expertise, Asurion CIO Casey Santos also ...
- Amazon, Microsoft Struggle With AI Inaccuracies
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 19, 2023
With Amazon, the focus is on product reviews, while for Microsoft, it ...
- NIQ Lab Launches, Takes New Direction For AI Client Innovations
MediaDailyNews, Laurie Sullivan - Thursday, December 14, 2023
The launch signals the next wave of AI-powered innovation at NIQ, wi ...
- OpenAI-Axel Springer Deal Hailed By News/Media Alliance
Publishers Daily, Ray Schultz - Thursday, December 14, 2023
Such arrangements are 'a good start in setting benchmarks for payment.' ...
- OpenAI To Pay Axel Springer For Using Its Content To Train AI Model
Publishers Daily, Ray Schultz - Wednesday, December 13, 2023
Deal also will make the content available for creating answers in Cha ...
- ABM Grit: B2B Brands, Their Goals And Their Success Rates
Email Insider, Ray Schultz - Wednesday, December 13, 2023
Many B2B brands are seeing improved metrics. But challenges remain, Momentum ITS ...
- SAP Wants Businesses 'Ready' For AI
MAD, Fern Siegel - Tuesday, December 12, 2023
Rather than focus on tech wizardry, the 30-second ad follows an AI-animat ...
- Is AI Poised To Become A Top Carbon Culprit?
Media 3.0, Laurie Sullivan - Thursday, December 14, 2023
Microsoft's new AI model, Phi-2, is capable of running on devices a ...
- Snap Makes AI-Generated Images Focus For Paid Subscribers
MediaDailyNews, Colin Kirkland - Tuesday, December 12, 2023
Snapchat+ subscribers can now send AI-generated images to each other - ...