• by Fern Siegel , March 12, 2024

Hook has added to its senior leadership. Ryan Michlitsch, an eight-year veteran of the agency, has been named executive creative director.

In addition, a new role has been announced, Chief AI Officer, which will be filled by former Chief Design Officer Nick Watts. He has been with Hook for more than a decade. Watts will be analyze workflows to understand how the agency can proactively utilize AI tools to aid in creative development. 

Michael Watts, co-founder-CEO of Hook, said: “Doubling down on our investment in amplifying our craft with AI expands our capabilities and translates into better and faster work for clients — win-wins, across the board.”

Hook's clients include Google, Stripe and Amazon.