
Manny Puentes has been named
the first Chief Product Officer for indie health-care marketing agency Butler/Till.
In this newly created post, Puentes will lead the agency’s expanding marketing science, analytics and
measurement offerings. He will also ensure compliance with regulatory and industry standards.
He reports to Kimberly Jones, President-CEO of Butler/Till.
Jones said Puentes’
appointment “reflects our commitment to building and investing in technology as a core competency, especially as our clients face increasingly complex marketing challenges, particularly across
the healthcare sector, as well as with hyper-local media and AI-fueled platforms.”
Most recently, he served as GM of advertising at Genius Sports, where he led global product and
engineering teams. Before that, he was Chief Technology Officer at MediaMath. In addition, he founded and served as CEO of Rebel AI, an ad technology company. Puentes also held CTO roles at various ad
agencies and is a board member of the IAB Tech Lab.
“The agency’s independence, its strong culture of collaboration and inclusion, and its deep bench of media and analytics
expertise create the ideal environment to drive product innovation at scale,” added Puentes.
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