- Pereira O'Dell Launches AI Innovation Lab
MAD, Steve McClellan - Monday, February 5, 2024
The agency has hired Silicon Valley entrepreneur Rob Wrubel as managing direct ...
- Meta Profits Skyrocket, Gives Back To Investors In First Dividend
MediaDailyNews, Laurie Sullivan - Friday, February 2, 2024
Meta reported Q4 revenue of $40.1 billion on Thursday, sending the company ...
- Super Bowl Spot Shows How Google Tech Helps The Blind, Visually Impaired Take Photos
MediaDailyNews, Laurie Sullivan - Friday, February 2, 2024
Blind filmmaker Adam Morse demonstrates how Google's tech helps the blind a ...
- Meta Births A More Advanced Llama
Performance Marketing Insider, Laurie Sullivan - Monday, February 5, 2024
Facebook turned 20 on Feb. 4. Meta founder Mark Zuckerberg continues ...
- Google AI Identifies Shifting Behavior To Increase Performance For Ads
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Google on Thursday released major updates to its ad services supported ...
- Amazon Debuts Conversational AI Shopping Assistant As Ad Sales Climb
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Amazon announced its new generative AI-powered conversational shopping assistant Rufus Thursday ...
- Yelp Expands Use Of AI In Review Summaries, Adds Budgeting Tool
MediaDailyNews, Laurie Sullivan - Wednesday, January 31, 2024
The company will roll out AI review summaries that highlight a location ...
- The New Game: Gmail, Yahoo Mail Changes Take Effect Feb. 1
Email Insider, Ray Schultz - Wednesday, January 31, 2024
Bulk senders - those sending 5,000 or more emails via Gmail ...
- Microsoft Search, News Advertising Revenue Up 8% In Q4
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Microsoft reported strong quarterly results Tuesday, boosted by its investment in A ...
- Google Search Sees Revenue Gains As It Integrates AI
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Google CEO Sundar Pichai said generative AI will fold into search a ...
- Google, Microsoft Mention AI More Than 100 Times On Earnings Calls
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 31, 2024
Margin improvements were a focus as Google and Microsoft independently spoke abo ...
- Holding Company Of The Year: Omnicom
Agency of the Year, Joe Mandese - Tuesday, January 30, 2024
If 2023 was "the Year of AI" on Madison Avenue, it beg ...
- What Would Happen If We Let AI Vote?
Media Insider, Gord Hotchkiss - Tuesday, January 30, 2024
If democracy relies on crowds' aggregation of data, and if AI process ...
- Epoch AI: Consumers Are Nervous About Privacy
Email Insider, Ray Schultz - Monday, January 29, 2024
Consumers are more trusting about use of their data in general ...
- Madison Avenue's 'Avengers' Assemble: How Chelsea Digital Is Keeping The Ad World Safe For AI
Media 3.0, Laurie Sullivan - Monday, January 29, 2024
Chelsea Digital founder Mike Grehan has formed a consulting group to he ...
- Samsung Adds Baidu's Ernie In China, Google Bard Not Available In The Region
MediaDailyNews, Laurie Sullivan - Friday, January 26, 2024
Baidu claims Ernie 4.0 is the most powerful foundation model to da ...
- How Much Do Amazon, Google, Microsoft Spend And Earn From AI?
Performance Marketing Insider, Laurie Sullivan - Monday, January 29, 2024
With earnings seasons getting underway, analysts are pushing to give investors mo ...
- Creative Agency Of The Year: OpenAI
Agency of the Year, Steve McClellan - Thursday, January 25, 2024
While OpenAI is not an agency per se, it is a high ...
- New Year's Resolution: Invest in Relationships
MediaDailyNews, Marisa Ricciardi - Wednesday, January 31, 2024
We must be mindful of the big, blank space - the spa ...
- Meta Expands Automated Targeting To All Campaign Objectives, Optimizations
MediaDailyNews, Colin Kirkland - Thursday, January 25, 2024
Meta is announcing the expansion of its automated "Advantage" targeting to a ...
- Google Cloud Gives 'Supercomputer' An AI Boost
MediaDailyNews, Laurie Sullivan - Thursday, January 25, 2024
Hugging Face, an AI and machine-learning repository, has partnered with Google Clo ...
- Search Gets Buried In Hints Of Commerce Ad Budget Increases
Performance Marketing Insider, Laurie Sullivan - Friday, January 26, 2024
A new study by Mrge, a global platform for commerce advertising, defin ...
- Search/Performance Agency Of The Year: iProspect
Agency of the Year, Laurie Sullivan - Thursday, January 25, 2024
Dentsu did something few thought it would accomplish this year. The holding compa ...
- Publicis Goes All In On AI
MAD, Steve McClellan - Thursday, January 25, 2024
The company announced today that it is investing 300 million euros ov ...
- Google Cancels Contract With Search Quality Rating And AI Data Company
MediaDailyNews, Laurie Sullivan - Wednesday, January 24, 2024
Google has terminated its contract with data company Appen, which helped Goog ...
- Supplier Of The Year: OpenAP
Agency of the Year, Joe Mandese - Tuesday, January 23, 2024
While some award-winners tackled the two biggest media challenges facing advertisers ...
- Marketing Reveal: What Brands Are Forecasting For 2024
Email Insider, Ray Schultz - Tuesday, January 23, 2024
Executives are worried about macroeconomic issues and learning to cope with A ...
- Dentsu Mines Amazon AI, Hits Bedrock (SageMaker, Too)
Media 3.0, Joe Mandese - Tuesday, January 23, 2024
After more than a year of its own, internal "walled garden" approa ...
- Alphabet's Moonshot X Lab Cuts Staff In A Push To Secure Investments
MediaDailyNews, Laurie Sullivan - Monday, January 22, 2024
Alphabet will adopt a new structure for its X division, an R& ...
- Google Rolls Out Conversational AI In Search Ads
MediaDailyNews, Laurie Sullivan - Tuesday, January 23, 2024
The experience generates ad content -- the first integration of Gemini ...