- Agencies Fear Missing AI Adoption
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 6, 2023
Agencies refuse to be left behind in the AI frenzy. Many expe ...
- Microsoft Deep Search Analyzes Complex Questions
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 5, 2023
Microsoft on Tuesday announced an optional generative AI feature intended to he ...
- Data Privacy Hassle: What Shoppers Like - And Dislike - About AI Use By Brands
Email Insider, Ray Schultz - Monday, December 4, 2023
Consumers distrust irrelevant or intrusive AI-driven personalization. Data privacy is their t ...
- Search Growth Slows As Retail Media Takes Lead In Agency Forecasts
MediaDailyNews, Laurie Sullivan - Monday, December 4, 2023
WPP's GroupM and IPG Mediabrands' Magna have released data around annual predictio ...
- GroupM Forecasts Return To Global Ad-Growth Stability Through 2028
MediaDailyNews, Joe Mandese - Monday, December 4, 2023
Following years of volatility, GroupM's new forecast projects the world ad mark ...
- Apple Encourages Audio Deepfakes To Ensure A User's 'Voice Is Never Lost'
Performance Marketing Insider, Laurie Sullivan - Monday, December 4, 2023
An Apple feature on the iPhone allows users to create a voi ...
- AI Snafu: 'Sports Illustrated' Blasted For Publishing AI-Generated Articles
Publishing Insider, Ray Schultz - Friday, December 1, 2023
Observers call for greater transparency and caution when using AI. ...
- Shy AI: Over Half Of Marketers Are Reluctant To Admit They're Using It
Email Insider, Ray Schultz - Friday, December 1, 2023
Yet two thirds of marketers have already integrated Gen AI into the ...
- AI Interest Engine Integrates With Google Ads
Performance Marketing Insider, Laurie Sullivan - Friday, December 1, 2023
Lytics built an Interest Engine on a suite of AI tools, includi ...
- AI Goes To Market: How Marketing And Sales Teams Are Using It
Email Insider, Ray Schultz - Thursday, November 30, 2023
Many B2B professionals are not yet using AI to a great exte ...
- Google Appoints Srinivasan To Run Ad Business
MediaDailyNews, Laurie Sullivan - Wednesday, November 29, 2023
Google ad exec Vidhya Srinivasan will step into Jerry Dischler's role, spearheadi ...
- Mastercard GAI Shakeup Whether You Like It Or Not
Performance Marketing Insider, Laurie Sullivan - Thursday, November 30, 2023
Mastercard AI tech searches for answers as changes happen faster than ma ...
- Buy It Again: Email And SMS Drive Repeat Cyber Weekend Sales
Email Insider, Ray Schultz - Wednesday, November 29, 2023
Almost half of all cyber weekend purchases were repeats. Early targeting ...
- AI-Powered Analytics Changing The Game For The NFL, In Real-Time
Media 3.0, Laurie Sullivan - Wednesday, November 29, 2023
Amazon is looking to fuel its ecommerce business from the brand's websi ...
- Google Bard Analyzes Visuals, Text To Summarize YouTube Content
MediaDailyNews, Laurie Sullivan - Tuesday, November 28, 2023
A previous update gave Bard the ability to analyze YouTube videos, b ...
- Amazon Q Debuts AI-Digital Assistant For Business
MediaDailyNews, Laurie Sullivan - Tuesday, November 28, 2023
Amazon announced a digital assistant called Q to help corporate customers sear ...
- If Bill Gates Had Invented AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 29, 2023
Computers today require the user to lead the machine. In the n ...
- Swirl Of Content: Brands Are Failing And Succeeding At Creation
Email Insider, Ray Schultz - Tuesday, November 28, 2023
Marketers face many challenges, Canto and Ascend2 report, in delivering a ran ...
- SabioTV Redefines Diversity
MediaDailyNews, Laurie Sullivan - Friday, November 24, 2023
Diversity in mindset, not just the color of someone's skin, fuels Sab ...
- Eking Out A Win: Human Writers Beat AI In IBM Phishing Test
Publishing Insider, Ray Schultz - Friday, November 24, 2023
Humans had the edge in emotional intelligence, IBM Security reports. ...
- The Three Laws Of AI Developers
Media 3.0, Joe Mandese - Wednesday, November 22, 2023
The First Law: An AI developer must not offer tea to ...
- Musk, Anti-Semitism And Wearing A Muzzle
MediaDailyNews, Ed DeNicola - Tuesday, November 21, 2023
If Musk can muzzle it, and X can improve brand safety, C ...
- Sam Altman Returns To OpenAI
MediaDailyNews, Laurie Sullivan - Wednesday, November 22, 2023
Following days of drama, late Tuesday OpenAI said Sam Altman will retu ...
- AI Shows Ad Industry Its Future
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 22, 2023
AI began teaching the ad industry how to reinvent itself nearly ...
- Consumers On Guard: They Don't Trust AI - And Are Not Fond Of Email
Email Insider, Ray Schultz - Tuesday, November 21, 2023
The most popular channel is websites, followed by mobile apps, Storyblok repo ...
- AI, Creativity And The Last Beatles Song
Media Insider, Gord Hotchkiss - Tuesday, November 21, 2023
One last Beatles song featuring John Lennon -- that should be ...
- Microsoft Hires Altman To Run AI, OpenAI Taps Ex-Twitch CEO
MediaDailyNews, Laurie Sullivan - Monday, November 20, 2023
Microsoft said early Monday morning that Sam Altman will lead the company ...
- Sustainable Ad Practices: Good For The Planet, And The Bottom Line
Planning & Buying Insider, Fredrik Kinge - Tuesday, November 21, 2023
Today there is growing pressure for marketers to measure and decrease t ...
- Data Drama Musicals Hit High Note With Generative AI
Data & Programmatic Insider, Laurie Sullivan - Monday, November 20, 2023
The name NinjaCat may sound like a fictitious character, but the awarene ...
- Microsoft Urges OpenAI Board To Reinstate Altman As CEO
MediaDailyNews, Laurie Sullivan - Sunday, November 19, 2023
Microsoft, one of OpenAI's biggest investors, spent the weekend urging the Open ...