- Buy It Again: Email And SMS Drive Repeat Cyber Weekend Sales
Email Insider, Ray Schultz - Wednesday, November 29, 2023
Almost half of all cyber weekend purchases were repeats. Early targeting ...
- AI-Powered Analytics Changing The Game For The NFL, In Real-Time
Media 3.0, Laurie Sullivan - Wednesday, November 29, 2023
Amazon is looking to fuel its ecommerce business from the brand's websi ...
- Google Bard Analyzes Visuals, Text To Summarize YouTube Content
MediaDailyNews, Laurie Sullivan - Tuesday, November 28, 2023
A previous update gave Bard the ability to analyze YouTube videos, b ...
- Amazon Q Debuts AI-Digital Assistant For Business
MediaDailyNews, Laurie Sullivan - Tuesday, November 28, 2023
Amazon announced a digital assistant called Q to help corporate customers sear ...
- If Bill Gates Had Invented AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 29, 2023
Computers today require the user to lead the machine. In the n ...
- Swirl Of Content: Brands Are Failing And Succeeding At Creation
Email Insider, Ray Schultz - Tuesday, November 28, 2023
Marketers face many challenges, Canto and Ascend2 report, in delivering a ran ...
- SabioTV Redefines Diversity
MediaDailyNews, Laurie Sullivan - Friday, November 24, 2023
Diversity in mindset, not just the color of someone's skin, fuels Sab ...
- Eking Out A Win: Human Writers Beat AI In IBM Phishing Test
Publishing Insider, Ray Schultz - Friday, November 24, 2023
Humans had the edge in emotional intelligence, IBM Security reports. ...
- The Three Laws Of AI Developers
Media 3.0, Joe Mandese - Wednesday, November 22, 2023
The First Law: An AI developer must not offer tea to ...
- Musk, Anti-Semitism And Wearing A Muzzle
MediaDailyNews, Ed DeNicola - Tuesday, November 21, 2023
If Musk can muzzle it, and X can improve brand safety, C ...
- Sam Altman Returns To OpenAI
MediaDailyNews, Laurie Sullivan - Wednesday, November 22, 2023
Following days of drama, late Tuesday OpenAI said Sam Altman will retu ...
- AI Shows Ad Industry Its Future
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 22, 2023
AI began teaching the ad industry how to reinvent itself nearly ...
- Consumers On Guard: They Don't Trust AI - And Are Not Fond Of Email
Email Insider, Ray Schultz - Tuesday, November 21, 2023
The most popular channel is websites, followed by mobile apps, Storyblok repo ...
- AI, Creativity And The Last Beatles Song
Media Insider, Gord Hotchkiss - Tuesday, November 21, 2023
One last Beatles song featuring John Lennon -- that should be ...
- Microsoft Hires Altman To Run AI, OpenAI Taps Ex-Twitch CEO
MediaDailyNews, Laurie Sullivan - Monday, November 20, 2023
Microsoft said early Monday morning that Sam Altman will lead the company ...
- Sustainable Ad Practices: Good For The Planet, And The Bottom Line
Planning & Buying Insider, Fredrik Kinge - Tuesday, November 21, 2023
Today there is growing pressure for marketers to measure and decrease t ...
- Data Drama Musicals Hit High Note With Generative AI
Data & Programmatic Insider, Laurie Sullivan - Monday, November 20, 2023
The name NinjaCat may sound like a fictitious character, but the awarene ...
- Microsoft Urges OpenAI Board To Reinstate Altman As CEO
MediaDailyNews, Laurie Sullivan - Sunday, November 19, 2023
Microsoft, one of OpenAI's biggest investors, spent the weekend urging the Open ...
- In Sam Altman Advertisers Trust
Performance Marketing Insider, Laurie Sullivan - Monday, November 20, 2023
People like Sam Altman who put everything on the line to challen ...
- A Crawl, Then A Walk: PepsiCo On Its AI Media Strategy
CPG Insider, Danielle Oster - Friday, November 17, 2023
PepsiCo sees AI as a tool for strategic enhancement, "allowing us ...
- AI Sketch: B2C Brands See Benefits - And Ethical Concerns
Email Insider, Ray Schultz - Friday, November 17, 2023
Marketers list privacy as their main concern, followed by IP issues, Movab ...
- SplitMetrics Acquires App Radar In 7-Figure Deal To Facilitate App Growth
MediaDailyNews, Colin Kirkland - Thursday, November 16, 2023
SplitMetrics, an American startup focused on helping mobile-first businesses, has acquired Austri ...
- Mozilla's Future In Chatbots, Large Language Models
Performance Marketing Insider, Laurie Sullivan - Friday, November 17, 2023
Saoud Khalifah is building Mozilla review products for Amazon, Best Buy, eB ...
- Microsoft To Make Its Own AI Chips, Rebrands Bing Chat
MediaDailyNews, Laurie Sullivan - Wednesday, November 15, 2023
Microsoft unveiled its first AI chip and cloud-computing processor to gain great ...
- Active Attention Launches With Deterministic Measurement
MediaDailyNews, Laurie Sullivan - Thursday, November 16, 2023
Audi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- Google AI Delivers What's On Your Mind
Performance Marketing Insider, Laurie Sullivan - Thursday, November 16, 2023
The technology generates shoppable products by describing an image, with a sear ...
- Yawning AI Gap: Few Firms Worldwide Are Ready To Deploy The New Technology
Email Insider, Ray Schultz - Wednesday, November 15, 2023
A study by Cisco found that 95% of firms have or a ...
- YouTube Requires Creators To Label Synthetic Content
MediaDailyNews, Laurie Sullivan - Tuesday, November 14, 2023
The move comes weeks after adding SynthID watermarks for all creative asse ...
- Microsoft Advertising, Baidu Partnership Reaches Gen Z With AI Experiences
MediaDailyNews, Laurie Sullivan - Tuesday, November 14, 2023
In an unlikely partnership, Microsoft Advertising announced a partnership with Baidu Glob ...
- 3.know: Omnicom Digital's Jonathan Nelson & Forrester's Jay Pattisall
Media 3.0, Joe Mandese - Tuesday, November 14, 2023
The Omnicom Digital chief and Forrester's principal analyst discuss the rapid infusi ...