- Ogilvy's Next 'Frontier': Buys Stake In Myanmar Agency
MediaDailyNews, Steve McClellan - Monday, May 21, 2012
Calling it Asia's "newest frontier," WPP ad shop Ogilvy & Mather h ...
- Lions Festivals, Haymarket Media Host Digital Awards In Asia
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 11, 2012
They are extending their joint venture to include The Digital Media Festiv ...
- WFA: End Secrecy Surrounding Agency Media Rebates
MediaDailyNews, Steve McClellan - Wednesday, March 21, 2012
A new survey by The World Federation of Advertisers indicates that med ...
- Intel: What Would You Do For An Ultrabook?
Marketing Daily, Aaron Baar - Sunday, March 18, 2012
Intel tests what people would do for an Ultrabook computer, from breaki ...
- SingTel Nabs Mobile Ad Whiz Amobee For $321M
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 5, 2012
Reshaping mobile’s global landscape, Singapore Telecommunications (SingTel) has agreed to buy California&rsquo ...
- Tiger Beer Brewer Backs Street Football
Marketing Daily, Karl Greenberg - Friday, March 2, 2012
The campaign creative depicts a pair of players going one-on-one on ...
- IMG Launches Fuel Network In Asia
MediaDailyNews, David Goetzl - Thursday, March 1, 2012
IMG's media arm is launching a version of Fox's Fuel network ...
- Is There Such A Thing As A Multicultural Consumer Segment?
Engage:Hispanics, Jose Villa - Thursday, March 1, 2012
We hear the term "multicultural" a lot. Marketers, academics, and industry leade ...
- Asian Brands Need To Be Ethical
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 15, 2012
Eighty-four percent of Chinese and three-quarters of Indian consumers believe it ...
- Embattled Motricity Shutters Asia Operations, Restructures
Online Media Daily, Mark Walsh - Thursday, January 19, 2012
Mobile data services firm Motricity said it would shut down its Asi ...
- WPP Ups Asian Holdings, Buys Stake In Chinese Agency
MediaDailyNews, Steve McClellan - Wednesday, December 21, 2011
WPP has gone on a holiday shopping spree acquiring or investing ...
- Dentsu: Japan's Ad Market Stabilizes, But Remains 'Severe,' Revises Outlook Downward
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2011
Dentsu, the 110-year-old agency holding company based in Japan, released results f ...