Tag results for "attention"
- APAC Region Leads In Audience Attention For Q1, DoubleVerify SaysThe data highlights growing regional disparities in attention performance and continued streng ...
- Uber Advertising Strategizes About Attention, Big Bites In CarrotsA study showed lift metrics produced the most surprising numbers. Ads view ...
- What Election Trends Say About 2025 Ad StrategiesCampaigns that succeed in 2025 will come from advertisers that recognize t ...
- For Convenience Sake: Study Finds It Boosts Retail Media Plans"In small stores, shoppers revisit aisles multiple times and so encounter t ...
- Super Bowl: Strong 118 'Attention' Index, Best Ad: 'Stop Hate'TVision, which has "eyes on the screen" technology, estimates attention index scor ...
- Do Super Bowl Scores Affect TV Ad Performance?Do advertisers get the attention they paid for when the big ga ...
- Brands Are Likely To Find Undivided Attention From MoviegoersAbout three-quarters of people surveyed in a study by Screenvision said a ...
- CIMM Unveils Major Initiatives: Mix Models, Attention 'Playbook,' PersonificationIt characterized a first-half marketing mix modeling effort as a "major n ...
- Streaming Co-Viewing Strength: Sports, Premium ProgramsStreaming co-viewing for all on-demand OTT programming was higher than linear ...
- Snapchat, OMG Study Pushes Creator Ad PerformanceSnapchat shared results of a recent study that shows how creator partnershi ...
- TikTok Going Away: Does TV Fit In The Picture?The spillover effect of a ban of a hugely popular social-media platfo ...
- Omnichannel Strategies Seek To Fill Gaps In Fragmented MediaBroad brand awareness and personalized outreach not only capture attention but al ...
- Will 'Multisensory' Ads Cast A Spell On Theatergoers?CJ 4DPLEX is working with National CineMedia to tie a full senso ...
- News Planners & Buyers Should Pay Attention ToIf 2024 was the "Year Of Attention Metrics," it's ending with ...
- Adelaide, PubMatic Partner In Effort To Improve Media QualityAd buyers can apply Adelaide's attention data to programmatic deals. ...
- Dentsu Markedly Boosts Worldwide, U.S. Ad Outlooks: Cites 'Deeper Dive' Analysis"We are seeing an increased focus on planning and buying for attentio ...
- Personal, Cultural Relevance Is Key Driver Of Brand Growth: ReportThe connection between an ad's cultural and personal relevance and the likeliho ...
- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results"Daily Mail" ran an eye-tracking study with Lumen Research challenging the ...
- Political Ad 'Attention' Tops For Republicans Overall, Gains For Indie Female Voters"In nearly all cases, Republicans paid more attention to political ads th ...
- CTV Measurement Extends Deeper Into Performance AdvertisingCustomer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- CIMM Report Reveals An Elephant In The Panel Measurement RoomThanks to CIMM, the industry now has an incredibly comprehensive and detail ...
- Attention Metrics: The Elusive Brand And Performance ConnectorThe challenge is that there are bad impressions lurking around every corne ...
- Stand At Attention? Not Enough When It Comes To TV, Media AdvertisingAccording to a report from the ARF with Kroger Precision Marketing, the ...
- WNBA TV Brands Score Higher Engagement This Season, Driven By New StarsThe consumer engagement score for WNBA marketers rose 16%, doubling the gai ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, CreativeGumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Independent Voters Give 4% More 'Attention' To Political Ads Vs. Average ViewingDemocrats index at 93 for political ad attention, with Republicans 2% high ...
- Billups Unveils New Attention Metrics For Out-Of-Home Media BuysThe agency is offering clients and other agency and media partners acce ...
- The Short Attention Spans Of Trade AssociationsMaybe they're not garbage in/garbage out, but to coin yet another n ...
- Reigning Cats & Dogs (But Not By Much)Six weeks before the election Trump continues to dominate the news cycl ...
- Havas Study Details Attention Needed To Drive Brand OutcomesThe Havas-commissioned study combines Lumen Research's predictive attention models with Brand Metric ...
