- JICs & MOCs: Ten Cornerstones
MediaDailyNews, John Grono, Tony Jarvis - Monday, November 6, 2023
The motivation for this White Paper came from a recent claim, ...
- Does Accreditation Still Matter? (Um, Yes)
Planning & Buying Insider, Joe Mandese - Tuesday, November 7, 2023
It's been six months since I stopped putting quotation marks around t ...
- What's The Frequency, Google? How Comscore Proved YouTube's CTV Worth
Data & Programmatic Insider, Laurie Sullivan - Monday, November 6, 2023
Google asked Comscore to examine 15 Super Bowl LVII campaigns that r ...
- TV Commercial Pricing Weakness... For The NFL? Define Weakness
TV Watch, Wayne Friedman - Thursday, November 2, 2023
According to media buyers and reports, some scatter pricing -- buying ...
- Nielsen, GWI Unveil Fused Data Product Representing 250M Americans
Planning & Buying Insider, Joe Mandese - Tuesday, October 31, 2023
Publicis Media helped develop the new service and is working on integrati ...
- Nielsen Delays Sunsetting C3 And C7 Data Another Year
Television News Daily, Wayne Friedman - Friday, October 27, 2023
The continued popularity of C3 and C7 currencies during the past upfro ...
- What Happens When You Combine Cuebiq Data With VideoAmp?
Planning & Buying Insider, Joe Mandese - Monday, October 23, 2023
If you're eyeglasses marketer Luxottica, you see a rather large increase ...
- Netflix To 'Educate' Consumers About Ads, Expand Targeting
MediaDailyNews, Karlene Lukovitz - Thursday, October 19, 2023
Netflix is working on measurement partnerships outside the U.S,, according to i ...
- ABC Touts 'Golden Bachelor' As Cross-Platform Hit
TVBlog, Adam Buckman - Monday, October 16, 2023
ABC issued a press release October 11 for the premiere of "T ...
- Independent Streaming Alliance Found To Reach 18M Households
MediaDailyNews, Karlene Lukovitz - Thursday, October 12, 2023
The new association tapped iSpot for a third-party audience measurement study ...
- NFL TV Viewing 9% Higher, Amazon And ABC Up
Television News Daily, Wayne Friedman - Friday, October 6, 2023
Average viewership per game on TV networks and video platforms is ...
- OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'
MediaDailyNews, Laurie Sullivan - Monday, September 25, 2023
Omnicom's OMD unit and Teads will release results of what they ca ...
- MRC Responds To JIC Measurement Plan: Stick With MRC Accreditation
MediaDailyNews, Joe Mandese - Wednesday, September 20, 2023
In response to the JIC's plan to begin certifying media audience-measurement servic ...
- U.S. JIC Expanding From 'Currency' To Audience Measurement
MediaDailyNews, Joe Mandese - Wednesday, September 20, 2023
"We've been collaborating with George and his team at the MRC ...
- And Then There Were Three (Conditional) Ad Currencies
MediaDailyNews, Joe Mandese - Wednesday, September 20, 2023
The U.S. JIC has granted "conditional certification" to three alternative ad currenci ...
- Why Television Reach Is Poised To Strike Out
Planning & Buying Insider, Joe Mandese - Friday, September 15, 2023
New research indicates a net 27% of U.S. TV viewers aware ...
- Rao Succeeds Kenny As Nielsen CEO
MediaDailyNews, Joe Mandese - Thursday, September 14, 2023
Rao, who has served as CEO of Nielsen's Audience Measurement business sin ...
- TikTok Partnership With TransUnion Gives Marketers Attribution Measurement
MediaDailyNews, Colin Kirkland - Friday, September 8, 2023
TikTok has announced an attribution partnership with TransUnion to enhance the effectivene ...
- Nielsen Enables 1st-Party In Big Data, Tells MRC It Plans To Use It As Accredited Currency
MediaDailyNews, Joe Mandese - Thursday, September 7, 2023
"For now, Nielsen's panel-only national TV service will remain the currency ...
- Drone-Based OOH Cleared For Takeoff In Miami
MediaDailyNews, Karlene Lukovitz - Tuesday, September 5, 2023
The new dservice promises advertisers greater flexibility, accountability and lower costs d ...
- SVODs Lose Viewing Share To FASTS, Users Swamped By 2.3M Streaming Titles
MediaDailyNews, Karlene Lukovitz - Monday, August 28, 2023
Ad-free SVODs' share fell to 49% in May, reports Nielsen's Gracenote u ...
- GOP Debate Draws 12.8M Viewers, Trump/Carlson X Interview Video Views Under 15M
MediaDailyNews, Karlene Lukovitz - Friday, August 25, 2023
Debate won the night on cable, but fell far short of t ...
- Linear TV Reaches New Dipping Point - But Is It A Tipping Point?
TVBlog, Adam Buckman - Friday, August 25, 2023
Linear TV's decline to less than 50% of all TV viewing w ...
- Brands Grapple With Media-Mix Strategies As 2023 Ticks On
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 9, 2023
Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes th ...
- Tru Optik Co-Founder Launches Swanston Labs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Andre Swanston says the company will help underrepresented entrepreneurs get their business ...
- Google Launches Latest Audience Report
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 3, 2023
Google Analytics 4 has released a new Audience report that marketers c ...
- Finding a New Audience with a Virtual Restaurant
The MediaPost Cases, Lisa Singer - Friday, October 20, 2023
During COVID, every restaurant was looking to generate sales in any w ...
- Premium Inventory Access Drives ATV Spend Increases: Survey
Advanced TV Insider, Karlene Lukovitz - Thursday, July 27, 2023
Marketers and agency executives choosing advanced TV programmatic partners said measurement capabiliti ...
- Is 'Barbie' The New 'Star Wars'?
TVBlog, Adam Buckman - Tuesday, July 25, 2023
Does "Barbie" have the right stuff to catapult into the "Star War ...
- Nielsen Expands Big Data Data Deal With Comcast
MediaDailyNews, Joe Mandese - Thursday, July 20, 2023
The deal is important for two reasons. It's a vote of confiden ...