- Nielsen Expands Big Data Data Deal With Comcast
MediaDailyNews, Joe Mandese - Thursday, July 20, 2023
The deal is important for two reasons. It's a vote of confiden ...
- Microsoft Performance Max Opens In Beta
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 20, 2023
Microsoft has opened its Performance Max platform in beta to select market ...
- NBCU Integrates Blockgraph Into Its 'One Platform' Ad-Tech Stack
MediaDailyNews, Joe Mandese - Wednesday, June 28, 2023
Blockgraph, which is owned by Charter, Paramount and NBCU parent Comcast, enabl ...
- DirecTV Adds 605 For Measurement, Analytics
Digital News Daily, Karlene Lukovitz - Tuesday, June 27, 2023
605's capabilities will add more visibility into lower-funnel metrics, including sales lif ...
- JIC Unveils Scoring System For Certifying Measurement Companies, Timeline
Digital News Daily, Karlene Lukovitz - Thursday, June 22, 2023
The timeline calls for launching its Streaming Data Service by the sta ...
- Cannes: Gen AI And Inside Baseball Stuff
Performance Marketing Insider, Laurie Sullivan - Thursday, June 22, 2023
Generative AI will "supercharge" the creative process, NVIDIA founder and CEO Jens ...
- Nielsen, Rival EDO To Offer Integrated Data
Digital News Daily, Karlene Lukovitz - Tuesday, June 20, 2023
Nielsen collaborates with a competitor for the first time, to offer advertise ...
- Hard-To-Reach 'Light' Linear TV Audiences Continue To Move To Streaming Platforms
Television News Daily, Wayne Friedman - Saturday, June 17, 2023
Hard-to-reach "light" linear TV audiences represent 67% of all TV viewing overal ...
- Upfront: Prime-Time Forecast To Decline More Than 3%, 28% Gain For CTV
Television News Daily, Wayne Friedman - Thursday, June 15, 2023
Upfront TV prime-time ad spend will sink 3.6% to $18.64 billion ...
- Nielsen Launches 'Media Data Room,' Precursor To Clean Room
MediaDailyNews, Joe Mandese - Wednesday, June 14, 2023
The room, enabled by cloud-based data-management platform Snowflake, initially will utilize ...
- TVision, DoubleVerify Strike Ad-Attention Partnership For CTV
Television News Daily, Wayne Friedman - Tuesday, June 13, 2023
The partnership will provide ad-attention data attached to ad exposure and viewab ...
- GumGum To Begin Optimizing Attention Metrics In Q3 2023
Data & Programmatic Insider, Laurie Sullivan - Monday, June 12, 2023
Brand uplift, message recall, purchase intent, and brand affinity are some ...
- TVB: Local Broadcast News Impressions Beat Streaming By Up To 12X
Digital News Daily, Karlene Lukovitz - Wednesday, June 7, 2023
Daily impressions analysis shows local news programs outperforming six major streaming platfo ...
- Nielsen Intros Local Streaming Metrics Report In Top 56 U.S. Markets
Digital News Daily, Karlene Lukovitz - Wednesday, June 7, 2023
The quarterly report is first to offer local-market metrics on TV a ...
- VideoAmp Platform Adds TransUnion Marketing Analytics
Digital News Daily, Karlene Lukovitz - Wednesday, May 31, 2023
Integration allows campaign performance measurement across TV, digital, and optimize media a ...
- New Platform From Allant Provides No-Code Analytics, Firm Says
Email Marketing Daily, Ray Schultz - Wednesday, May 31, 2023
The new platform connects to email, SMS and other campaign delivery provider ...
- VideoAmp Announces Data Deal With Consumer Credit Bureau TransUnion
MediaDailyNews, Joe Mandese - Wednesday, May 31, 2023
The deal will integrate TransUnion's "TruAudience" consumer segmentation data "algorithmically" with VideoAmp ...
- Storytelling, Music, Pacing Drive LinkedIn Luxury Brand Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 31, 2023
Following key creative strategies can drive higher performance for luxury brand campaig ...
- Microsoft, Roku Partnership Produces Higher CTR, Lift, Recall For Retail, Tech, Travel
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 25, 2023
Microsoft updated data released earlier this month about how Roku TV streami ...
- System1's Latest Ad Testing Tool Measures Emotional Responses To Digital Pitches
Mediapsssst, Richard Whitman - Wednesday, May 24, 2023
System1 worked with Pinterest on a multi-market test using creative from glob ...
- AppsFlyer Expands Its Gaming Measurement Solution To PCs, Consoles
Digital News Daily, Colin Kirkland - Tuesday, May 23, 2023
AppsFlyer has added PC and gaming consoles to its cross-platform measurement solutio ...
- Telly, Offering Free Smart TVs For Data, Always-On Ads, Draws 100K Users In 36 Hours
Digital News Daily, Karlene Lukovitz - Monday, May 22, 2023
The venture, launched by Pluto TV's founder and backed by a rost ...
- Keeping Cross-Platform Measurement Flexible for Users
MediaDailyNews, George Ivie - Monday, May 22, 2023
Users of cross-media systems should be enabled to consider context parameters ...
- Lights, Camera, The Next Best Action
RTBlog, Joe Mandese - Monday, May 22, 2023
That, not a multitude of currencies -- legacy or new -- ...
- NBCU Launches Cross-Platform Outcome Metrics For Local Marketers
Digital News Daily, Karlene Lukovitz - Wednesday, May 17, 2023
Real-time impact and incrementality metrics across CTV and linear are now official ...
- iSpot.TV To Measure Reach For YouTube, YouTube TV
Digital News Daily, Karlene Lukovitz - Wednesday, May 17, 2023
Enabling measurement of incremental reach should help the Google platforms better compe ...
- TelevisaUnivision: First-Party Data Graph Grows, Under-Representation Issues Remain
Television News Daily, Wayne Friedman - Tuesday, May 16, 2023
Donna Speciale, TelevisaUnivision president, ad sales & marketing, now has more concre ...
- NBCU: We're Ready To Transact Locally On Comscore, Innovid
MediaDailyNews, Joe Mandese - Thursday, May 11, 2023
Following years of conditioning national advertisers to do business via "alternative currencies ...
- NBCU To Start Local TV Ad Deal-Making Guarantees Using Comscore In 31 Markets
Television News Daily, Wayne Friedman - Thursday, May 11, 2023
NBCU says it will transact with local advertisers using Comscore across ...
- Fubo Taps iSpot.tv For Reach Measurement
Digital News Daily, Karlene Lukovitz - Thursday, May 11, 2023
The cross-platform measurement solution enables reporting impressions to households not reachable v ...