The U.S. Joint Industry Committee
(JIC) seeking to certify “alternate currencies” for media transactions has released the scoring system it will use to evaluate measurement companies.
The "scoring rubric" was announced by initiative leader OpenAP during a Cannes Lions event.
The JIC, which
said that buyers and sellers are having equal input in defining the evaluation criteria, identified nine capability areas with weighted values adding to 100%. These include cross platform
(12.1%), big data (11.6%), tech & infrastructure (11.0%), interoperability (11.9%), privacy (12.3%), transparency (12.7%), governance (8.5%), cross media transparency (10.4%) and planning and
optimization (9.5%).
Each area will be scored with from 1 to 4 points, with 1 indicating that a given company is non-transactable and just beginning to meet requirements in
a given area; 2 indicating it is non-transactable but approaching currency grade; 3 indicating it is transactable, but not “best-in-class”; and 4 indicating that it meets all requirements,
making it best-in-class.
Companies that have applied for JIC certification include Comscore, InnovidXP, iSpot, SambaTV, VideoAmp and 605.
Nielsen
in April announced that it would not apply for JIC certification until the group resolved what it asserts are operational, scientific and legal issues.
The JIC has also
released a timeline for launching its Streaming Data Service, billed as “unlocking the power of big data for advertising measurement and analytics.”
The group
intends to complete the certification process, and make all publisher base-level viewership and ad impression data for its streaming service available in the Federated Data Clean Room, by the start of
the 2024 broadcast year.
Between then and the end of calendar year 2024, participating measurement companies will work on and propose templates intended for production use.