Tag results for "alternate currencies"
- Nielsen Dominating Upfront Currency, Once AgainThat was the consensus at CIMM East this morning, which also suggest ...
- CIMM To Assess Economic Impact Of New Ad CurrenciesThe study is expected to presume the marketplace will consolidate from ...
- ANA Cross-Media Venture Taps Comscore For TVANA-owned Aquila has signed a contract making Comscore the source of t ...
- Most-Read PBIs: Wieser, Seiler, AI, Alt Currencies And Next GenerationsBrian Wieser's contribution about new media-planning paradigms in a CIMM-commissioned report w ...
- In Advance Of Upfront, JIC Preps First Currency Audits, Deems VideoAmp Demos 'Transactable'While not a new certification, the JIC announced VideoAmp's "personification" method ...
- VideoAmp's 'Currency' Yields $3B In Media Deals For 2024VideoAmp has grown 880% year-over-year in media spend from deals transacted usi ...
- Alternative Currencies Late 2024 Forecast: Mix Of Sun And CloudsAn Advertiser Perceptions survey found 74% of execs believe the marketplace nee ...
- TelevisaUnivision Completes Upfront, Records Single-Digit GrowthStrong ad revenue commitments came for its sports programming, where TelevisaUnivision sa ...
- MRC Accredits Comscore For Both National And Local TV RatingsThe move makes Comscore the only accredited local service and the fir ...
- Multiple Media Currencies: No Apples-To-Apples Models, Missing Benchmarks?A new 4As report says there's a long way to go, especial ...
- Brian Wieser Outlines New Planning Paradigms, Why Guarantees Will PersistWieser's insights are from a new report commissioned as part of ...
- Alt Currency Race: Why It's Time For A Pit Stop"The best way to avoid an accident is to know your surroundings ...
- Supplier Of The Year: OpenAPWhile some award-winners tackled the two biggest media challenges facing advertisers ...
- VideoAmp To Lay Off 20% Of Its Workforce As CEO McCray Steps DownPeter Liguori, formerly CEO of Tribune Media, COO of Discovery Communications a ...
- IPG Strikes First-Mover Deal With OpenAP, Integrates Persons-Level Data With Acxiom'sThe deal between OpenAP and Magna will provide IPG Mediabrands' agencies a ...
- JICs & MOCs: Ten CornerstonesThe motivation for this White Paper came from a recent claim, ...
- Hallmark Media Adds VideoAmp As 'Currency'Hallmark Media has added VideoAmp as a "currency' in deals for advanc ...
- Nielsen Delays Sunsetting C3 And C7 Data Another YearThe continued popularity of C3 and C7 currencies during the past upfro ...
- Weather Channel Makes Upfront TV Deals Using VideoAmp's 'Currency'Allen Media Group says Weather Channel is the first network to ma ...
- Paramount Streaming Platforms, Media Ink 'Currency' Measurement Deal With iSpotParamount has struck a deal with iSpot.tv to "measure and transact" nation ...
- iSpot Gets MRC Accreditation For National Occurrence DataThe Media Rating Council has given accreditation to iSpot.tv's core national ...
- MRC Responds To JIC Measurement Plan: Stick With MRC AccreditationIn response to the JIC's plan to begin certifying media audience-measurement servic ...
- U.S. JIC Expanding From 'Currency' To Audience Measurement"We've been collaborating with George and his team at the MRC ...
- And Then There Were Three (Conditional) Ad CurrenciesThe U.S. JIC has granted "conditional certification" to three alternative ad currenci ...
- JIC Unveils Scoring System For Certifying Measurement Companies, TimelineThe timeline calls for launching its Streaming Data Service by the sta ...
- Nielsen, Rival EDO To Offer Integrated DataNielsen collaborates with a competitor for the first time, to offer advertise ...
- 93% Of Video Buyers Are Using Attention Metrics, 81% Want Multiple CurrenciesHalf of video buyers are using biometric attention metrics. When it com ...
- Upfronts Survey: 74% To Spend As Much Or More As 2022, Streaming, New Currencies To Play Key RolesNearly a third of advertisers say they'll allocate more than 20% ...
