Tag results for "alternate currencies"
- JICs & MOCs: Ten CornerstonesThe motivation for this White Paper came from a recent claim, ...
- Hallmark Media Adds VideoAmp As 'Currency'Hallmark Media has added VideoAmp as a "currency' in deals for advanc ...
- Nielsen Delays Sunsetting C3 And C7 Data Another YearThe continued popularity of C3 and C7 currencies during the past upfro ...
- Weather Channel Makes Upfront TV Deals Using VideoAmp's 'Currency'Allen Media Group says Weather Channel is the first network to ma ...
- Paramount Streaming Platforms, Media Ink 'Currency' Measurement Deal With iSpotParamount has struck a deal with iSpot.tv to "measure and transact" nation ...
- iSpot Gets MRC Accreditation For National Occurrence DataThe Media Rating Council has given accreditation to iSpot.tv's core national ...
- MRC Responds To JIC Measurement Plan: Stick With MRC AccreditationIn response to the JIC's plan to begin certifying media audience-measurement servic ...
- U.S. JIC Expanding From 'Currency' To Audience Measurement"We've been collaborating with George and his team at the MRC ...
- And Then There Were Three (Conditional) Ad CurrenciesThe U.S. JIC has granted "conditional certification" to three alternative ad currenci ...
- JIC Unveils Scoring System For Certifying Measurement Companies, TimelineThe timeline calls for launching its Streaming Data Service by the sta ...
- Nielsen, Rival EDO To Offer Integrated DataNielsen collaborates with a competitor for the first time, to offer advertise ...
- 93% Of Video Buyers Are Using Attention Metrics, 81% Want Multiple CurrenciesHalf of video buyers are using biometric attention metrics. When it com ...
- Upfronts Survey: 74% To Spend As Much Or More As 2022, Streaming, New Currencies To Play Key RolesNearly a third of advertisers say they'll allocate more than 20% ...
