- MRC Continues MRI-Simmons Accreditation, Grants New One For 'Insights Platform'
MediaDailyNews, Joe Mandese - Monday, May 8, 2023
As the ad industry debates the merits of certifying new audience "currencies ...
- IPG's Magna Signs Up For Comscore's Local TV Ratings Service
MAD, Steve McClellan - Thursday, May 4, 2023
The companies said Comscore is the only alternative ratings service that wi ...
- 64% Of Buyers Consider Creator-Generated Videos 'Premium'
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
Most TV/video buyers are treating "creator-driven" and professional video content much ali ...
- Samsung Unveils Viewer Panel For Advertisers, Says It's Not Getting Into 'Currency' Space
MediaDailyNews, Joe Mandese - Tuesday, May 2, 2023
"We've already begun working with four pilot advertisers and IPG Mediabrands," Samsung ...
- Nielsen Deploys 'Nielsen One' Content Alpha
MediaDailyNews, Joe Mandese - Wednesday, May 3, 2023
The new content ratings alpha clients include Interpublic's Mediahub, Horizon Media, A ...
- ARF Audience X Science Day Two: Media Currency Battle Lines Drawn
MediaDailyNews, Tony Jarvis - Friday, April 28, 2023
The focus on media currencies continued on Day Two of the A ...
- Media Measurement Has A Big Problem: The Deprecation Of Big Data
MediaDailyNews, Joe Mandese - Monday, May 1, 2023
A funny thing happened on the ad industry's way to a B ...
- Big Data, Big Problems: A Conversation With Nielsen's Karthik Rao
MediaDailyNews, Joe Mandese - Monday, May 1, 2023
In a candid Q&A, the Nielsen Audience Measurement CEO discusses the deprecati ...
- MRC (WMD?)
RTBlog, Joe Mandese - Monday, May 1, 2023
The answer depends on what you believe the role of the M ...
- 'JIC' Opens On 'Weaponized' Note, Paramount's Halley Slams Nielsen
MediaDailyNews, Wayne Friedman, Joe Mandese - Friday, April 28, 2023
"Saying that JIC certification should require MRC accreditation just doesn't really ma ...
- Allen Media Certifies VideoAmp, Will Roll Out With Weather Channel Upfront Deals
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
Add Allen Media Group to the list of networks certifying VideoAmp ...
- ARF Audience X Science Day One: 'Frequency Is Crabgrass'
MediaDailyNews, Tony Jarvis - Wednesday, April 26, 2023
This year's ARF Erwin Ephron Demystification Awards recipient Artie Bulgrin recalled "ou ...
- Nielsen Won't Participate In Audience Measurement 'JIC'
Digital News Daily, Karlene Lukovitz - Monday, April 24, 2023
Nielsen says it has concerns about the certification group's standards and ro ...
- The Futility Of Media Measurement
MediaDailyNews, Ed DeNicola - Thursday, April 20, 2023
Does anyone think for a second that the audience measurement marketplace's issu ...
- Marketing Analytics, Data Infrastructure Spend To Reach $32B By 2026
Data & Programmatic Insider, Laurie Sullivan - Monday, April 17, 2023
Winterberry Group research aims to provide greater insight into the analytics marke ...
- MRC Re-Accredits Nielsen's National TV Ratings
MediaDailyNews, Joe Mandese - Monday, April 17, 2023
The move, which comes 19 months after the MRC pulled Nielsen's accreditati ...
- What If The Multiple TV Currencies Used This Upfront Clash?
Media Insider, Dave Morgan - Thursday, April 13, 2023
Who gets to pick which currency is used if one says ...
- CIMM Study Aims To Improve Use Of Smart TV Data In Measurement
Digital News Daily, Karlene Lukovitz - Monday, April 3, 2023
CIMM looks to explore and identify ways to address the lack ...
- 2023 National TV Ad Spending Projected To Sink 4.4%
Television News Daily, Wayne Friedman - Thursday, March 30, 2023
National TV ad revenues will sink 4.4% this year -- a steep ...
- Microsoft Audience Network's Manual CPCs Will Transition To Enhanced
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
Microsoft will automatically adjust campaign bids in real-time to increase the chanc ...
- ARF Calls On Industry To Scrap 'TV Households,' Replace Them With 'TV-Accessible' Ones
MediaDailyNews, Joe Mandese - Monday, March 27, 2023
A controversial consequence of the move will likely mean lower average ...
- Tubi Offers Comscore, VideoAmp As Alternate Currencies, Intros Pause Ad Format
Digital News Daily, Karlene Lukovitz - Thursday, March 23, 2023
The FAST is also expanding planning capabilities through VideoAmp and LiveRamp. ...
- Study: Paid AVODs Beat FASTs On Ad Attention, But Just 33% Of All CTV Ads Win 2 Seconds Or More
Digital News Daily, Karlene Lukovitz - Wednesday, March 22, 2023
Viewers also rank FASTs lowest on the advertising experience. ...
- Game Analytics Platform Takes On Walled Gardens With Attribution Measurement Partnership
Digital News Daily, Colin Kirkland - Monday, March 20, 2023
Mobile game analytics platform ByteBrew has partnered with mobile ad platform Mintegra ...
- Comcast Advertising's Claudio Marcus On Cross-Media Measurement, CIMM's Roles
Advanced TV Insider, Karlene Lukovitz - Friday, March 17, 2023
Marcus, now on CIMM's board, says measurement is "a team sport, a ...
- Survey: 40% Of Upfront Budgets Pegged For CTV, 29% Of Buys To Use Alternate Currencies
Digital News Daily, Karlene Lukovitz - Thursday, March 9, 2023
Economic uncertainty has made investment flexibility and ROI bigger priorities than eve ...
- 5% Solutions
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
What is it about the problem-solving power of the number 5%? T ...
- YouTube Issues Its Own Cross-Media Measurement Principles, Implies TV-Centric JIC Is A 'Silo'
MediaDailyNews, Joe Mandese - Wednesday, March 8, 2023
YouTube's principles are platform agnostic and inclusive and come just days aft ...
- Nielsen's Mazumdar Joins Fox As First Chief Ad Research Officer
Television News Daily, Wayne Friedman - Tuesday, March 7, 2023
As Fox Advertising Sales' first EVP, chief ad research and analytics office ...
- Stamp/s Of Approval
RTBlog, Joe Mandese - Monday, March 6, 2023
Question: If a company gets the JIC's stamp of approval, why wou ...