Nielsen's Mazumdar Joins Fox As First Chief Ad Research Officer

Veteran Nielsen executive Mainak Mazumdar has been hired by Fox Advertising Sales as its first executive vice president, chief advertising research and analytics officer.

Mazumdar will oversee sports, entertainment, news and streaming areas for Fox and will build data- and audience-based sales strategy that will “holistically link the platforms, while maintaining each platform’s unique brand.”

He will oversee the existing ad-sales research team, as well as working with technology teams that are already in place.

Mazumdar will report to Marianne Gambelli, president of advertising sales for Fox Corp.

She said in a statement: “We know that a clear, data-powered, platform-wide approach to monetize at scale will serve our clients, and our business, in the most meaningful way,” adding that Mazumdar’s “wealth of expertise” in data science, research and analytics will be important to Fox.



Mazumdar was formerly chief data and research officer at Nielsen -- most recently working on audience identity efforts and the upcoming Nielsen One measurement platform.

Earlier this year Nielsen confirmed an undisclosed level of global layoffs -- this coming amid massive changes that are expected to come in media measurement, and a slowing economy. In October 2022, Nielsen Holdings closed sale, an all-cash transaction of $16 billion, including the assumption of debt, to a private equity consortium led by Evergreen Coast Capital/Brookfield Business Partners.

Before Nielsen, Mazumdar was the chief science officer at Simulmedia, responsible for data-driven targeting algorithms, and prior to that was chief strategy officer at market research company GfK.

Mazumdar started his career at advertising-technology company Google’s DoubleClick.

1 comment about "Nielsen's Mazumdar Joins Fox As First Chief Ad Research Officer".
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  1. Jack Wakshlag from Media Strategy, Research & Analytics, March 7, 2023 at 2:47 p.m.

    Congratulations to Mainak and to Fox.  Mainak adds considerable strength to their analytics brain trust. 

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