- PulsePoint And Komodo Health Debut Patient Analytics/Measurement Tool
Email Marketing Daily, Ray Schultz - Monday, February 27, 2023
The tool combines PulsePoint data with the Komodo Healthcare Map to provi ...
- TV Measurement Startup HyphaMetrics Taps Industry Vet Wilson As CEO
MediaDailyNews, Joe Mandese - Thursday, February 23, 2023
Chris Wilson succeeds Joanna Drews, who moves to president and co-founder. ...
- Why Nielsen Is Becoming A Patent Troll
TV Watch, Joe Mandese - Friday, February 24, 2023
As Nielsen celebrates its centennial, the richest part of its history, a ...
- Gen Z Consumers Spend More Time With Digital Media Than With TV
Research Intelligencer, Rob Williams - Wednesday, February 22, 2023
This younger group spends more time watching non-premium video and playing vid ...
- DoubleVerify Offers One Solution For CTV's 'TV Off' Measurement Issue
Advanced TV Insider, Karlene Lukovitz - Friday, February 17, 2023
Meanwhile, an iSpot.TV solution - and GroupM-shepherded effort to develop new C ...
- Kristin Dolan Named CEO Of AMC Networks
Television News Daily, Joe Mandese - Wednesday, February 15, 2023
Dolan, wife of AMC Networks Executive Chairman James Dolan, joins from C ...
- Google Interest-Based Android Ad Targeting Opens For Beta Tests
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 14, 2023
Google has begun to roll out the first Beta for its Priva ...
- Not-For-Attribution: Nielsen, That Is
MediaDailyNews, Joe Mandese - Tuesday, February 14, 2023
One year after NBCU released the first-ever Super Bowl ratings analysis fr ...
- Converged TV: Marketers' Takes On Measurement, Buying Practices, Priorities
Advanced TV Insider, Karlene Lukovitz - Friday, February 10, 2023
Marketers report finding ways to work around "currency" and cross-channel measurement issue ...
- Super Bowl Is Still TV's Biggest Show Going Into No. LVII
TVBlog, Adam Buckman - Friday, February 10, 2023
The Super Bowl is the only American made-for-TV production capable of diverti ...
- NBCU Certifies iSpot And VideoAmp As Ad Currencies For Advanced Audience Guarantees
Television News Daily, Joe Mandese - Wednesday, February 8, 2023
NBCU announced that iSpot and VideoAmp have been certified as currencies f ...
- Glimmer Of Hope For TV Awards Shows As Grammy Ratings Rise
TVBlog, Adam Buckman - Wednesday, February 8, 2023
Sunday's Grammy Awards on CBS saw a 28% jump in audience fr ...
- Attention Metrics Insights, And Why They Are Becoming So Popular
Performance Marketing Insider, Laurie Sullivan - Monday, February 6, 2023
Eighty-three percent of UK marketers say attention metrics are important in reduci ...
- MRC: We Welcome A JIC, But It Cannot Replace Us
MediaDailyNews, Joe Mandese - Friday, February 3, 2023
"Over the last couple of weeks the MRC has received numerous inquiri ...
- Microsoft Strengthens Multichannel Ad Approach, Discontinues Bid Modifiers For Audience Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 2, 2023
Search Ads and Audience Ads make a good combination, according to Microsof ...
- Nine Months In The Making, GroupM Unveils Its Newest, Biggest Media Agency
MAD, Steve McClellan - Tuesday, January 31, 2023
EssenceMediacom is now GroupM's largest agency -- with 10,000 people across 1 ...
- Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 26, 2023
The ad option allows advertisers to bid on keywords, triggering Promoted Twee ...
- Disney Strikes Outcome Measurement Deal With EDO
Television News Daily, Wayne Friedman - Wednesday, January 25, 2023
Disney says its clean-room technology and Disney Audience Graph technology are worki ...
- How 2022 Trends Will Affect 2023 Advertising
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 25, 2023
NP Digital's research paper outlines findings from anonymous data collected by t ...
- Media Agency Holding Company of the Year: GroupM
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
This most likely is the most anticlimactic Agency of The Year awa ...
- The JIC Is Up
MediaDailyNews, Joe Mandese - Friday, January 20, 2023
The quest for new ad currencies is getting crowded and noisy, ...
- Supplier of the Year: NBCUniversal
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
NBCU saw an opportunity for an inflection point in 2022 and execut ...
- Netflix Expands Nielsen Deal, Includes National TV Content Data
Television News Daily, Wayne Friedman - Wednesday, January 18, 2023
Netflix will now subscribe to Nielsen's national TV content measurement and streami ...
- Apple Poised To Become Top 25 Ad Seller, Netflix On Its Heels?
MediaDailyNews, Joe Mandese - Sunday, January 15, 2023
"We're finalizing that over the next week or so," GroupM Global Direct ...
- Amazon Refunding Advertisers On 25% 'Thursday Night Football' Audience Miss: Report
Digital News Daily, Karlene Lukovitz - Wednesday, January 11, 2023
Amazon set a high $60- to $80 CPM on 'TNF' inventory, a ...
- Ad Industry Study Calls For JIC Approach To New Market Currencies
MediaDailyNews, Joe Mandese - Wednesday, January 11, 2023
The ANA, 4As, CIMM study comes days after the networks announced ...
- NFL Regular-Season Games Rise 2% To Average 16.6M Viewers, Amazon Dips With 'TNF'
Television News Daily, Wayne Friedman - Wednesday, January 11, 2023
The NFL continued to buck overall TV trends, posting another regular-season viewersh ...
- Warner Bros. Discovery Strikes Measurement Deal With VideoAmp
Television News Daily, Wayne Friedman - Tuesday, January 3, 2023
Warner Bros. Discovery has struck an agreement with VideoAmp to measure cross-scre ...
- ARF: 5%+ Of U.S. Homes Have No TV Set, ACR Data, vMVPDs Complicating Measurement
Digital News Daily, Karlene Lukovitz - Tuesday, December 20, 2022
The new DASH study also finds YoY household penetration levels flat ...
- Kinsella Leaving InnovidXP Post
Digital News Daily, Karlene Lukovitz - Monday, December 19, 2022
Kinsella was president of TVSquared when Innovid acquired it in March. ...