- A Third Of Brands Expect To Return To Linear TV Platforms In Q1, Study Finds
Television News Daily, Wayne Friedman - Friday, December 16, 2022
Amidst ongoing weakness in the Q3 and Q4 national TV ad market ...
- CTV's Advertising Growing Pains On Display, As Giant Netflix Stumbles
Advanced TV Insider, Karlene Lukovitz - Friday, December 16, 2022
Netflix's high-profile failure to deliver on some viewership guarantees with its n ...
- ARF Journal Issues Call For Attention, Partners With TVision So Experts Can Research It
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2022
In what appears to be an industry first, the ARF's 'Journal ...
- Time Out To Collaborate With Taboola In Multiyear Deal
Publishers Daily, Ray Schultz - Tuesday, December 13, 2022
Taboola Feed will provide Time Out readers with personalized content and vi ...
- ACR Data Supplier Inscape Forms Nationally Representative Panel, Innovid Is First Client
Television News Daily, Wayne Friedman - Wednesday, December 14, 2022
Inscape, a major provider of TV measurement of ACR data, is n ...
- 'Thursday Night Football' Scores 11.4M Viewers Overall, More Younger Viewers, Amazon Says
Television News Daily, Wayne Friedman - Monday, December 5, 2022
Although Amazon Prime Video's "TNF" has scored top audience results vs. ...
- Equifax Incorporates Into Audigent, Giving Brands Easy Access To Audiences
Data & Programmatic Insider, Laurie Sullivan - Monday, December 5, 2022
Audigent has partner agreements for data with Epsilon, TransUnion and Comscore. C ...
- Ex-Amazon Data Expert Named Cooler Screens Chief Data And Product Officer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 1, 2022
Cooler Screens has appointed Artem Lavrinovich to chief data and product office ...
- VideoAmp Inks 'Clean Room' Deal With Disney Advertising, Touts Better Cross-Screen Measurement
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
Building on its deal with Disney Advertising, VideoAmp will gain access ...
- Fox, NBCU Networks Reap $9M In FIFA World Cup Ad Buys
Television News Daily, Wayne Friedman - Wednesday, November 23, 2022
The collective $9 million pulled in by Fox and NBCU networks f ...
- GumGum 'All In' With Attention Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, November 21, 2022
The integration of Playground xyz with GumGum's technology combines ad-tracking data wi ...
- Simulmedia, Comscore Strike Deal To Advance Audience Targeting For Entertainment Marketers
Television News Daily, Wayne Friedman - Wednesday, November 9, 2022
Comscore's custom audience segments will be incorporated into Simulmedia's TV+ to he ...
- Innovid, The Trade Desk Expand Measurement Partnership To U.K., Germany
Digital News Daily, Karlene Lukovitz - Tuesday, November 8, 2022
Deal expands U.S. relationship, enables incremental reach analysis for TTD's European clie ...
- Fans Looking Forward To World Cup Despite Controversies
MAD, Mario Carrasco - Wednesday, October 26, 2022
We found that 44% of U.S. adults are either somewhat or ve ...
- NBC, CBS Both Drop 9.5% In Viewers, 'SNF' Tops 19M
Television News Daily, Wayne Friedman - Wednesday, October 26, 2022
Through four weeks of the new TV season, the average broadcast netwo ...
- TelevisaUnivision Embraces 'Nielsen One' Measurement
Television News Daily, Wayne Friedman - Tuesday, October 25, 2022
The TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Clo ...
- NBCU Takes On 'WSJ' Over Critical Coverage Of Streaming Advertising
Digital News Daily, Karlene Lukovitz - Monday, October 24, 2022
Solutions to streaming advertising challenges already exist, but the question is h ...
- First-Party Data Reorients Media Sales
MediaDailyNews, Nicole Perrin - Wednesday, October 12, 2022
Advertisers' increasing reliance on first-party data will materially change media planning, buyin ...
- Fox Corp. Strikes Cross-Platform Measurement Deal With Innovid
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Fox Corp. has struck a multi-year partnership with Innovid for the measureme ...
- Noah's Arc: 'Daily Show' Lost A Million Viewers When He Was Host
TVBlog, Adam Buckman - Friday, October 7, 2022
Since Trevor Noah took over from Jon Stewart in 2015, "The Dai ...
- Lotame: Demand For High-Quality Third-Party Data Soars
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
The top-selling audience segments in North America for first-half 2022 were tho ...
- Nielsen Adds 'Always On' Measurement To Digital Ad Ratings For YouTube Campaigns
Digital News Daily, Karlene Lukovitz - Wednesday, October 5, 2022
Continuous measurement is designed to eliminate manual tagging and deliver more da ...
- Snowflake Data Names Most Successful Companies In Data Stack
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2022
Snowflake's report examines patterns and technologies used by its customers that generat ...
- CTV Drove Half Of CPGs' Video Ad Impressions In 2021
Video Insider, Karlene Lukovitz - Monday, September 26, 2022
That's up from 44% in 2020, reports Innovid. ...
- Is Linear TV Dying? Perhaps Not Yet - Look At Retrans Revenue
TV Watch, Wayne Friedman - Tuesday, September 20, 2022
The key may be still-strong NFL viewership. Guggenheim Securities analyst Michael Morr ...
- iSpot Hires Former Inscape And Samsung Ads Exec Jodie McAfee
Television News Daily, Wayne Friedman - Friday, September 16, 2022
Looking to ramp up even more new TV currency connections with ...
- Funeral For Queen Elizabeth Will Be Huge, Global TV Event
TVBlog, Adam Buckman - Friday, September 16, 2022
The live funeral of Queen Elizabeth II on Monday will take i ...
- Comscore Strikes 'Advanced Audiences' Deal With Fox TV Stations
Television News Daily, Wayne Friedman - Monday, September 12, 2022
Fox says the Comscore deal means it can now use significantly larg ...
- Thrill Is Gone As Audiences Dwindle For Emmys, Other Awards Shows
TVBlog, Adam Buckman - Friday, September 9, 2022
Few annual events on TV symbolize the flattening and fractionalization of o ...
- 67% Of Advertisers Report Using Addressable, But Measurement Remains Sticking Point
Advanced TV Insider, Karlene Lukovitz - Thursday, September 8, 2022
Nearly half of of teams responsible for addressable TV advertising cover bo ...