TV measurement company Comscore has inked a local TV deal with Fox Television Stations for “a Comscore-based currency to support transactions on advanced audiences.”
Fox says the Comscore deal means it can now use significantly larger data sets to benefit local linear TV advertisers.
Tom Fleming, senior vice president of station sales for Fox TV Stations, says that over the last six years, Comscore-measured households across Fox Television Stations have grown 84% to 13.6 million homes.
Fox Television Stations owns and operates 29 U.S. broadcast television stations, including stations located in nine of the top ten largest designated market areas.
Last year, in a multi-year deal, Comscore extended its relationship with Fox Corp., which includes national TV measurement.
In August, Comscore, Inc. announced a multiyear deal with major local TV station owner Sinclair Broadcast Group for Comscore Consumer Intelligence, which unifies Comscore’s local linear and digital search data with shopper insights across all local markets down to the zip-code level.
Second-quarter 2022 revenue for Comscore grew 4.3% to $91.4 million, while it narrowed its net loss to $5.1 million versus $18.5 million for the year-ago period.