Tag results for "comscore"
- 'Glicked' Opens Strong, Is No 'Barbenheimer'"Wicked" broke a number of records, becoming the biggest domestic Broadway-to-Hollywood fi ...
- Comscore Granted Patent Personifying TV, CTV, Digital ViewingWhile the patent grant has no material effect on advertisers and agenci ...
- 'Ad Voice' Data Still Tops For Broadcast, Cable: ComscoreIn Q2 2023, 87% of all ad time on TV was view ...
- No Joke: 'Joker: Folie A Deux' BombsWarner Bros. spent a modest $17.3 million in national TV advertising f ...
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- Trump Value Per UniqueThe only thing more volatile than the stock market value of Tru ...
- YouTube Expands Deal With ComscoreComscore's Video Metrix Multi-Platform now includes YouTube CTV data, inclusive of co-viewin ...
- 'Deadpool & Wolverine' Smashes R-Movie Record With $205M Opening"Deadpool & Wolverine" also now ranks as the eighth-highest domestic opening f ...
- 'Twisters' Spins Out $80M In Third-Biggest 2024 Film OpeningUniversal Pictures spent an estimated $19.8 million on national TV advertising f ...
- Havas Deems Samba 'Meaningful,' Incorporates Into MRPsHavas originally introduced MRPs - or "meaningful rating points" - five yea ...
- 'Inside Out 2' Bangs Out Another $100M In Week 2"Inside Out 2" has become the first animated movie ever to po ...
- 'Furiosa' Posts Weak Memorial Day Opening, Fueling Analyst Concerns"Furiosa" posted a $32 million opening weekend, vs. expectations of about $ ...
- Box Office Down 21% To Date, 'IF' Pulls $35M OpeningTwo wide-release new movies opened to modest starts in the most rece ...
- 'Kingdom Of The Planet Of The Apes' Conquers With $56M Opening"Kingdom of the Planet of the Apes" spent $21.1 million on nation ...
- Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational ChatComscore now includes generative AI search in its overall search market measureme ...
- U.S. Political-Dystopian Thriller 'Civil War' Tops Weekend At $25.7MEDO Ad EnGage estimates $2.1 million in national TV ad spend f ...
- 'Godzilla x Kong' Roars On: $31.7M In Second Week"Godzilla x Kong" has earned $135 million and $226 million internationally. Mov ...
- Nielsen Congratulates ComscoreThe move by Nielsen CEO Karthik Rao via LinkedIn comes nearly ...
- MRC Accredits Comscore For Both National And Local TV RatingsThe move makes Comscore the only accredited local service and the fir ...
- Comscore Q4 Revenues Slip 3%, Sees Q1 National TV 'Impacted'National TV revenue measurement business will be impacted by linear ad-spending pressu ...
- Comscore Integrates Campaign Ratings With YouTubeComscore and YouTube today announced expansion of YouTube's existing measurement capabilities ...
- 'Dune: Part Two' Opens Strong, Boosts Weak Theatrical MarketThe 2024 box office is down 13% year-to-date vs. the year befor ...
- Ad Execs: CTV Budgets Growing, Coming From Linear, Digital, SocialCTV will see weak "performance" metrics, especially when it comes to i ...
- Paramount's 'Mean Girls' Records $28M Opening Weekend"Mean Girls" scored $28 million in box-office revenue for its North Americ ...
- Vizio's Inscape 'Tuner Data' Goes Deeper For Local TV MeasurementVizio's Inscape smart TV data unit says it can now tap direct ...
- Box Office Rose 21% Vs. 2022, Down Same Amount Vs. 2019Two big holiday weekends helped push yearly domestic theater revenue higher. Fi ...
- 'Aquaman and The Lost Kingdom' Treads Water With $40M Holiday WeekendWarner Bros. had a higher-than-average national TV ad budget heading into t ...
- 'Wonka' Hits $39M High Note In Pre-Christmas Film ReleaseWarner Bros. spent an average $17.1 million in national TV advertising f ...
- 'Renaissance: A Film By Beyonce' Scores $21M In Post-Thanksgiving PeriodAlthough the music concert movie “Renaissance: a film by Beyoncé” did n ...
- New 'Hunger Games' Domestic Film $44M Opening: Still HungryThe highly touted new release fell short in box-office sales, but w ...
