- Trump Value Per Unique
Planning & Buying Insider, Joe Mandese - Wednesday, July 31, 2024
The only thing more volatile than the stock market value of Tru ...
- YouTube Expands Deal With Comscore
Television News Daily, Wayne Friedman - Tuesday, July 30, 2024
Comscore's Video Metrix Multi-Platform now includes YouTube CTV data, inclusive of co-viewin ...
- 'Deadpool & Wolverine' Smashes R-Movie Record With $205M Opening
MediaDailyNews, Wayne Friedman - Sunday, July 28, 2024
"Deadpool & Wolverine" also now ranks as the eighth-highest domestic opening f ...
- 'Twisters' Spins Out $80M In Third-Biggest 2024 Film Opening
MediaDailyNews, Wayne Friedman - Sunday, July 21, 2024
Universal Pictures spent an estimated $19.8 million on national TV advertising f ...
- Havas Deems Samba 'Meaningful,' Incorporates Into MRPs
MediaDailyNews, Joe Mandese - Monday, July 8, 2024
Havas originally introduced MRPs - or "meaningful rating points" - five yea ...
- 'Inside Out 2' Bangs Out Another $100M In Week 2
MediaDailyNews, Wayne Friedman - Sunday, June 23, 2024
"Inside Out 2" has become the first animated movie ever to po ...
- 'Furiosa' Posts Weak Memorial Day Opening, Fueling Analyst Concerns
MediaDailyNews, Wayne Friedman - Tuesday, May 28, 2024
"Furiosa" posted a $32 million opening weekend, vs. expectations of about $ ...
- Box Office Down 21% To Date, 'IF' Pulls $35M Opening
MediaDailyNews, Wayne Friedman - Monday, May 20, 2024
Two wide-release new movies opened to modest starts in the most rece ...
- 'Kingdom Of The Planet Of The Apes' Conquers With $56M Opening
MediaDailyNews, Wayne Friedman - Sunday, May 12, 2024
"Kingdom of the Planet of the Apes" spent $21.1 million on nation ...
- Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat
Performance Marketing Insider, Laurie Sullivan - Monday, April 29, 2024
Comscore now includes generative AI search in its overall search market measureme ...
- U.S. Political-Dystopian Thriller 'Civil War' Tops Weekend At $25.7M
MediaDailyNews, Wayne Friedman - Sunday, April 14, 2024
EDO Ad EnGage estimates $2.1 million in national TV ad spend f ...
- 'Godzilla x Kong' Roars On: $31.7M In Second Week
MediaDailyNews, Wayne Friedman - Monday, April 8, 2024
"Godzilla x Kong" has earned $135 million and $226 million internationally. Mov ...
- Nielsen Congratulates Comscore
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The move by Nielsen CEO Karthik Rao via LinkedIn comes nearly ...
- MRC Accredits Comscore For Both National And Local TV Ratings
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The move makes Comscore the only accredited local service and the fir ...
- Comscore Q4 Revenues Slip 3%, Sees Q1 National TV 'Impacted'
Television News Daily, Wayne Friedman - Thursday, March 7, 2024
National TV revenue measurement business will be impacted by linear ad-spending pressu ...
- Comscore Integrates Campaign Ratings With YouTube
MediaDailyNews, Laurie Sullivan - Monday, March 4, 2024
Comscore and YouTube today announced expansion of YouTube's existing measurement capabilities ...
- 'Dune: Part Two' Opens Strong, Boosts Weak Theatrical Market
MediaDailyNews, Wayne Friedman - Sunday, March 3, 2024
The 2024 box office is down 13% year-to-date vs. the year befor ...
- Ad Execs: CTV Budgets Growing, Coming From Linear, Digital, Social
Television News Daily, Wayne Friedman - Monday, January 15, 2024
CTV will see weak "performance" metrics, especially when it comes to i ...
- Paramount's 'Mean Girls' Records $28M Opening Weekend
MediaDailyNews, Wayne Friedman - Monday, January 15, 2024
"Mean Girls" scored $28 million in box-office revenue for its North Americ ...
- Vizio's Inscape 'Tuner Data' Goes Deeper For Local TV Measurement
Television News Daily, Wayne Friedman - Monday, January 8, 2024
Vizio's Inscape smart TV data unit says it can now tap direct ...
- Box Office Rose 21% Vs. 2022, Down Same Amount Vs. 2019
MediaDailyNews, Wayne Friedman - Tuesday, January 2, 2024
Two big holiday weekends helped push yearly domestic theater revenue higher. Fi ...
- 'Aquaman and The Lost Kingdom' Treads Water With $40M Holiday Weekend
MediaDailyNews, Wayne Friedman - Tuesday, December 26, 2023
Warner Bros. had a higher-than-average national TV ad budget heading into t ...
- 'Wonka' Hits $39M High Note In Pre-Christmas Film Release
MediaDailyNews, Wayne Friedman - Sunday, December 17, 2023
Warner Bros. spent an average $17.1 million in national TV advertising f ...
- 'Renaissance: A Film By Beyonce' Scores $21M In Post-Thanksgiving Period
MediaDailyNews, Wayne Friedman - Monday, December 4, 2023
Although the music concert movie “Renaissance: a film by Beyoncé” did n ...
- New 'Hunger Games' Domestic Film $44M Opening: Still Hungry
MediaDailyNews, Wayne Friedman - Sunday, November 19, 2023
The highly touted new release fell short in box-office sales, but w ...
- 'The Marvels' Hits Franchise Low With $47M Start
MediaDailyNews, Wayne Friedman - Sunday, November 12, 2023
"The Marvels" now holds the title of the weakest domestic theatrical openi ...
- What's The Frequency, Google? How Comscore Proved YouTube's CTV Worth
Data & Programmatic Insider, Laurie Sullivan - Monday, November 6, 2023
Google asked Comscore to examine 15 Super Bowl LVII campaigns that r ...
- 'Freddy's' Scares Up Big Film Opening, With Peacock Release
MediaDailyNews, Wayne Friedman - Monday, October 30, 2023
"Five Nights at Freddy's" overdelivered on box-office revenue at $78 million, wi ...
- The Trade Desk, Comscore Team On AI-Powered Political Audience Targeting
MediaDailyNews, Karlene Lukovitz - Tuesday, October 24, 2023
Segments allow for capturing TV ad exposure down to the local lev ...
- 'Flower Moon,' Taylor Swift 'Eras Tour' Score Well With Non-Traditional Movie Measures
MediaDailyNews, Wayne Friedman - Monday, October 23, 2023
"Flower Moon" is expected to make a major appearance in coming wee ...