Tag results for "comscore"
- 'Barbenheimer' Revenue For Week 2 Still Solidly In the Black - And Pink"Barbie" had one of the strongest second weekends for any theatrical mov ...
- 'Barbie' Shatters Box-Office Records With $155M Opening, 'Oppenheimer' Scores $80MAmid the "earned media" push, Warner Bros. spent a modest $10.6 milli ...
- 'Mission: Impossible - Dead Reckoning': Good, Not Great Box-Office MissionThe latest film in the "Mission: Impossible" series pulled in a mode ...
- Warner Bros.' 'The Flash,' Disney's 'Elemental' See Weak Box Office Despite High TV SpendBoth films are at the top end of the national TV spe ...
- 'Transformers' And 'Spider-Man' Drive More Summer MoviegoingDomestic campaign-to-date national TV spending for "Transformers" totals $18.5 million, while "Spider-Ma ...
- AI Bites DogOn the internet, nobody knows you're an AI-generated news site. And the ...
- 'Little Mermaid' Makes Big Splash With $117.5M Memorial Day Weekend OpeningWith the fifth-highest Memorial Day weekend ever, "Little Mermaid" helped drive box-offi ...
- 'Fast X': Modest Results For North America, Strong International Debut"Fast X" earned $67.5 million at the North American box office th ...
- NBCU: We're Ready To Transact Locally On Comscore, InnovidFollowing years of conditioning national advertisers to do business via "alternative currencies ...
- NBCU To Start Local TV Ad Deal-Making Guarantees Using Comscore In 31 MarketsNBCU says it will transact with local advertisers using Comscore across ...
- Summer Movies Rising: Disney's 'Guardians Of The Galaxy' Sees Strong $114M Debut'Guardians of the Galaxy, Vol. 3' had the second-highest box-office total f ...
- IPG's Magna Signs Up For Comscore's Local TV Ratings ServiceThe companies said Comscore is the only alternative ratings service that wi ...
- Media Measurement Has A Big Problem: The Deprecation Of Big DataA funny thing happened on the ad industry's way to a B ...
- Comscore Sides With Nielsen, Supports MRC AccreditationThe Nielsen rival made its announcement minutes before OpenAP's upfront-style "JIC" pit ...
- 'JIC' Opens On 'Weaponized' Note, Paramount's Halley Slams Nielsen"Saying that JIC certification should require MRC accreditation just doesn't really ma ...
- Nielsen Won't Participate In Audience Measurement 'JIC'Nielsen says it has concerns about the certification group's standards and ro ...
- 'Super Mario' Outgames Box-Office Competition"The Super Mario Bros. Movie" continues to beat the competition with anoth ...
- The Futility Of Media MeasurementDoes anyone think for a second that the audience measurement marketplace's issu ...
- U.S. 'JIC' Plans Upfront-Style Event, Will Unveil Baseline Standards UpdateLooking to address the demand for cross-media platform measurement needs for th ...
- 'Super Mario Bros.' Continues To Win Big In Movie Domestic Box-Office Revenue Game"The Super Mario Bros. Movie" keeps rolling, earning another $87 million ...
- 'Super Mario Bros.' Posts Biggest Theatrical Opening Of 2023 So Far"The Super Mario Bros. Movie" dominated national TV airwaves for theatrical ...
- 'Dungeons & Dragons' Fires Up Box Office At $38.5M, Theatrical TV Ad Spend Down 13% Vs. 2022Theatrical movie business for the U.S. and Canada theatrical continues to s ...
- Comscore Expands 48-Hour Measurement To All Local TV MarketsThe expansion of its 'Pulse' measurement service for all local TV statio ...
- 'John Wick: Chapter 4': Best Start For Franchise, Modest TV MarketingEarning a franchise-best start and exceeding all pre-release estimates, "John Wick: Chapt ...
- Tubi Offers Comscore, VideoAmp As Alternate Currencies, Intros Pause Ad FormatThe FAST is also expanding planning capabilities through VideoAmp and LiveRamp. ...
- Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative CurrencyWarner Bros. Discovery says it will partner with Comscore and VideoAmp f ...
- 'Scream VI' Scores Its Best Franchise Box Office, With Modest 2.9M In TV SpendThe latest edition of the "Scream" franchise had its best opening weeke ...
- Comscore Eyes Slight 2023 Revenue Gains, Cross-Platform GrowthComscore posted a slight 2% gain in revenue in Q4 to $98 ...
- 'Ant-Man' Posts $104M Domestic Opening On $24M In Ad SpendTV marketing for 'Ant-Man' so far totals an estimated $23.9 million ov ...
- Popular Movies Tout TV's Oscar Broadcast: Can Younger Viewers Come With Them?Two of the highest-grossing domestic movies in 2022 received nominations, suggesting th ...
