Tag results for "comscore"
- Comscore Q4 Revenues Slip 3%, Sees Q1 National TV 'Impacted'National TV revenue measurement business will be impacted by linear ad-spending pressu ...
- Comscore Integrates Campaign Ratings With YouTubeComscore and YouTube today announced expansion of YouTube's existing measurement capabilities ...
- 'Dune: Part Two' Opens Strong, Boosts Weak Theatrical MarketThe 2024 box office is down 13% year-to-date vs. the year befor ...
- Ad Execs: CTV Budgets Growing, Coming From Linear, Digital, SocialCTV will see weak "performance" metrics, especially when it comes to i ...
- Paramount's 'Mean Girls' Records $28M Opening Weekend"Mean Girls" scored $28 million in box-office revenue for its North Americ ...
- Vizio's Inscape 'Tuner Data' Goes Deeper For Local TV MeasurementVizio's Inscape smart TV data unit says it can now tap direct ...
- Box Office Rose 21% Vs. 2022, Down Same Amount Vs. 2019Two big holiday weekends helped push yearly domestic theater revenue higher. Fi ...
- 'Aquaman and The Lost Kingdom' Treads Water With $40M Holiday WeekendWarner Bros. had a higher-than-average national TV ad budget heading into t ...
- 'Wonka' Hits $39M High Note In Pre-Christmas Film ReleaseWarner Bros. spent an average $17.1 million in national TV advertising f ...
- 'Renaissance: A Film By Beyonce' Scores $21M In Post-Thanksgiving PeriodAlthough the music concert movie “Renaissance: a film by Beyoncé” did n ...
- New 'Hunger Games' Domestic Film $44M Opening: Still HungryThe highly touted new release fell short in box-office sales, but w ...
- 'The Marvels' Hits Franchise Low With $47M Start"The Marvels" now holds the title of the weakest domestic theatrical openi ...
- What's The Frequency, Google? How Comscore Proved YouTube's CTV WorthGoogle asked Comscore to examine 15 Super Bowl LVII campaigns that r ...
- 'Freddy's' Scares Up Big Film Opening, With Peacock Release"Five Nights at Freddy's" overdelivered on box-office revenue at $78 million, wi ...
- The Trade Desk, Comscore Team On AI-Powered Political Audience TargetingSegments allow for capturing TV ad exposure down to the local lev ...
- 'Flower Moon,' Taylor Swift 'Eras Tour' Score Well With Non-Traditional Movie Measures"Flower Moon" is expected to make a major appearance in coming wee ...
- Comscore Integrates Roku In Cross-Platform Measurement SolutionUsers can access Roku-specific co-viewing data across ad campaigns on the Ro ...
- Cable TV Concerns? Some Small-To-Midsized Networks Counter: We're GrowingSmall to mid-sized linear TV networks may have had a tough ti ...
- 'Eras Tour' Breaks Concert Film Record, With 'Tremendous' Social Media Impact"Taylor Swift: The Eras Tour" posted $96 million in U.S. box-office revenue ...
- Theatrical Box Office Jumps 26% On 17% Boost In TV BuysThe movie business is up 26% to $7.27 billion vs. the ye ...
- iSpot Gets MRC Accreditation For National Occurrence DataThe Media Rating Council has given accreditation to iSpot.tv's core national ...
- And Then There Were Three (Conditional) Ad CurrenciesThe U.S. JIC has granted "conditional certification" to three alternative ad currenci ...
- Comscore: Ad-Supported Driving Most Streaming GrowthAnd fully 60% of U.S. CTV households now have no cable/satellite service ...
- Top Maturing Platforms For Streaming, CTV Losing Share To Smaller Ones: ComscoreWith 75% of growth in video hours on CTV devices from small ...
- After 4 Weeks, 'Barbenheimer' Remain Top 2 Box-Office FilmsThis unusual theatrical tag team of movies has now placed first a ...
- 'Barbie' Rockets To A Record $1.03B In Global Box Office In 17 DaysIn online search engagement following a national TV message,"Oppenheimer" has driven ...
- 'Barbenheimer' Revenue For Week 2 Still Solidly In the Black - And Pink"Barbie" had one of the strongest second weekends for any theatrical mov ...
- 'Barbie' Shatters Box-Office Records With $155M Opening, 'Oppenheimer' Scores $80MAmid the "earned media" push, Warner Bros. spent a modest $10.6 milli ...
- 'Mission: Impossible - Dead Reckoning': Good, Not Great Box-Office MissionThe latest film in the "Mission: Impossible" series pulled in a mode ...
- Warner Bros.' 'The Flash,' Disney's 'Elemental' See Weak Box Office Despite High TV SpendBoth films are at the top end of the national TV spe ...
