'Godzilla x Kong' Roars On: $31.7M In Second Week

Warner Bros.’ “Godzilla x Kong: The New Empire” added another $31.7 million in domestic box-office revenues in its second weekend to its $80 million-plus first weekend, according to Comscore.

The movie has now earned a total of $135 million over two weeks, and $226 million internationally.

This left other first-weekend box-office leaders far behind -- Universal Pictures’ action thriller “Monkey Man” (at $10.1 million) and 20th Century Studios' horror film “The First Omen” (at $9.0 million).

Year-to-date, the industry-wide domestic box office is still down 10% year-to-date to $1.79 billion.

The biggest movie domestically so far is “Dune: Part Two” at $264.9 million.

Movie studios are still holding back a large amount of TV campaign ad spending.

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Through the first three months and one week of 2024, national TV advertising is down 33% to an estimated $268.8 million, according to EDO Ad EnGage -- from 44,670 total movie ad airings and 26.8 billion impressions. In 2023, the total was $400.4 million in spend, from 76,610 airings and 41.0 billion impressions.

Last year there were seven movies with national TV advertising spending at $20 million-plus campaign levels through first three months. This year there are just two.

The highest-spending individual titles this year include Universal Studios “Kung Fu: Panda 4” at $27.8 million; Warner Bros. “Dune: Part Two” ($20.4 million); Paramount Pictures’ “Bob Marley: One Love” ($18.5 million); Warner Bros.' “Godzilla x Kong” ($18.1 million); and Sony Pictures’ “Ghostbusters: Frozen Empire” ($14.2 million).

The biggest movie-studio spenders this year so far are Universal Pictures at $92.0 million; Warner Bros., $42.1 million; Paramount Pictures’ $35.7 million; and Sony Pictures’ $25.2 million.

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