Tag results for "comscore"
- 'Independent' Sees A 9% Increase In Traffic In March"Independent" claims it is beating some top UK brands in the U.S ...
- CIMM To Assess Economic Impact Of New Ad CurrenciesThe study is expected to presume the marketplace will consolidate from ...
- ANA Cross-Media Venture Taps Comscore For TVANA-owned Aquila has signed a contract making Comscore the source of t ...
- Not Snowy Or Showy: Weak Domestic Opening For 'Snow White'One key marketing indicator shows Disney placed one of the biggest pre-openi ...
- 'Captain America' Adds $28M To Domestic Box OfficeDisney has outspent any movie release this year with $22.2 million ...
- 'Captain America' Braves Tough Review World With $100M Holiday OpeningThe movie had a low review score on Rotten Tomatoes (50%), a ...
- Universal's 'Dog Man' Scores Leading $36M Late January OpeningNational TV ad spend for domestic theatrical movies is now a collecti ...
- 'One Of Them Days' Leads Modest Movie Season StartStudios' collective marketing efforts total $47.2 million so far in national ...
- Theatrical Marketing: Shifting Linear TV, Digital Media Spend Formula GrowsMovie box-office revenues are estimated to land at $8.7 billion - do ...
- 'Sonic 3' Wins Box-Office Race With $62M OpeningIt was the second-highest opening ever for a PG-rated December movie. Paramou ...
- In Advance Of Upfront, JIC Preps First Currency Audits, Deems VideoAmp Demos 'Transactable'While not a new certification, the JIC announced VideoAmp's "personification" method ...
- 'Glicked' Opens Strong, Is No 'Barbenheimer'"Wicked" broke a number of records, becoming the biggest domestic Broadway-to-Hollywood fi ...
- Comscore Granted Patent Personifying TV, CTV, Digital ViewingWhile the patent grant has no material effect on advertisers and agenci ...
- 'Ad Voice' Data Still Tops For Broadcast, Cable: ComscoreIn Q2 2023, 87% of all ad time on TV was view ...
- No Joke: 'Joker: Folie A Deux' BombsWarner Bros. spent a modest $17.3 million in national TV advertising f ...
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- Trump Value Per UniqueThe only thing more volatile than the stock market value of Tru ...
- YouTube Expands Deal With ComscoreComscore's Video Metrix Multi-Platform now includes YouTube CTV data, inclusive of co-viewin ...
- 'Deadpool & Wolverine' Smashes R-Movie Record With $205M Opening"Deadpool & Wolverine" also now ranks as the eighth-highest domestic opening f ...
- 'Twisters' Spins Out $80M In Third-Biggest 2024 Film OpeningUniversal Pictures spent an estimated $19.8 million on national TV advertising f ...
- Havas Deems Samba 'Meaningful,' Incorporates Into MRPsHavas originally introduced MRPs - or "meaningful rating points" - five yea ...
- 'Inside Out 2' Bangs Out Another $100M In Week 2"Inside Out 2" has become the first animated movie ever to po ...
- 'Furiosa' Posts Weak Memorial Day Opening, Fueling Analyst Concerns"Furiosa" posted a $32 million opening weekend, vs. expectations of about $ ...
- Box Office Down 21% To Date, 'IF' Pulls $35M OpeningTwo wide-release new movies opened to modest starts in the most rece ...
- 'Kingdom Of The Planet Of The Apes' Conquers With $56M Opening"Kingdom of the Planet of the Apes" spent $21.1 million on nation ...
- Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational ChatComscore now includes generative AI search in its overall search market measureme ...
- U.S. Political-Dystopian Thriller 'Civil War' Tops Weekend At $25.7MEDO Ad EnGage estimates $2.1 million in national TV ad spend f ...
- 'Godzilla x Kong' Roars On: $31.7M In Second Week"Godzilla x Kong" has earned $135 million and $226 million internationally. Mov ...
- Nielsen Congratulates ComscoreThe move by Nielsen CEO Karthik Rao via LinkedIn comes nearly ...
- MRC Accredits Comscore For Both National And Local TV RatingsThe move makes Comscore the only accredited local service and the fir ...
