Time Out, a global publishing and hospitality brand in 59 countries, has signed a multiyear deal with Taboola to support its websites.
Taboola Feed will provide Time Out readers with personalized content and video. In addition, Taboola Newsroom will help the brand further understand its audiences, learn about the most engaged articles and conduct A/B testing of headlines.
“We are focused on further evolving Time Out’s digital strategy as we continue to reach a wider audience across our digital platforms spanning web, mobile, emails, social and video,” states Rachel Glickman, managing director, global digital innovation & operations at Time Out.
Glickman adds, “Time Out chose to collaborate with Taboola due to their scale, data and innovation through tools like Taboola Newsroom and their hands-on, personable approach to account management.”
In other news, Yahoo is acquiring a 25% stake in Taboola as part of a 30-year exclusive advertising partnership, the New York Times reports. Yahoo will use Taboola technology to manage its native advertising business.