- Viant-LG Partnership Advances Performance CTV Strategies
MediaDailyNews, Laurie Sullivan - Friday, July 25, 2025
The introduction of Direct Access is intended to strengthen connections between advertise ...
- 'Inference,' Google's Latest Ad-Targeting Focus
MediaDailyNews, Laurie Sullivan - Tuesday, June 24, 2025
Advertisers will soon have faster hardware and software support to run a ...
- Comscore Reveals Differences Between Mythical, Possible Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, June 16, 2025
Advertisers are chasing questions that prompt change. Can they rely on tru ...
- Meta To Roll Out Ads In WhatsApp Updates Tab
MediaDailyNews, Colin Kirkland - Monday, June 16, 2025
After 11 years, Meta is finally bringing ads to its encrypted messagi ...
- Marriott Launches Bespoke Retail Media Net
MediaDailyNews, Joe Mandese - Thursday, June 12, 2025
"Marriott Media" will utilize first-party data to target travelers across digital a ...
- How An 'Age-Fluid' Marketing Approach Can Unlock A Financial Bonanza For Brands
MAD, Kathleen Colditz - Thursday, June 5, 2025
With older consumers demonstrating equal capacity for brand engagement and controlling significa ...
- LinkedIn Pushes Video Creation With New Ad Products, Adobe Partnership
MediaDailyNews, Colin Kirkland - Thursday, June 5, 2025
The new ad products and partnership are focused on helping B2B markete ...
- New Platform Connects Entire Programmatic Ecosystem, Firm Says
Publishers Daily, Ray Schultz - Thursday, June 5, 2025
MiQ Sigma helps traders reach audiences through multiple DSP and SSP platform ...
- Digital Advertising Alliance To Consider Privacy Guidance For AI
MediaDailyNews, Wendy Davis - Wednesday, June 4, 2025
The ad industry self-regulatory group Digital Advertising Alliance will consider issuing guidan ...
- Industry Vets Launch Linear Ad Net, Aggregates Indie TV Network Audience Buys
Television News Daily, Wayne Friedman - Wednesday, May 21, 2025
Audyns (pronounced audience) launches with deals to aggregate buys across TelevisaUnivision, Gre ...
- Havas, YouGov Disclose 'Major Evolution' In Data Deal
MediaDailyNews, Joe Mandese - Tuesday, May 20, 2025
The expansion boosts the number of international markets covered to 30 a ...
- GAI Pulls Social Data From Ad APIs, Creates CTV Targeting Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, May 19, 2025
Strategus developers have built a targeting platform that relies on conversational a ...
- Financial Regulator Scraps Proposed Data Broker Rules
MediaDailyNews, Wendy Davis - Friday, May 16, 2025
The Consumer Financial Protection Bureau has withdrawn proposed data broker regulations th ...
- The AI Upfront: Fixed Deals, Flexible Audience Strategies
Planning & Buying Insider, Barry Lowenthal - Monday, May 12, 2025
The upfront has long been a cornerstone of media buying — a ...
- Global CTV Investments Rising, But 66% Of Buyers Still On Sidelines
Advanced TV Insider, Wayne Friedman - Wednesday, May 7, 2025
Looking for motivation to spend more on CTV, 51% of media buye ...
- Charter Communications' Ad Biz Creates New Path For Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, April 21, 2025
Charter's partnership with PubMatic creates a new path for ad campaigns. Transparen ...
- Claritas AI Predicts Which Audiences Should Respond Best To Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, April 14, 2025
Developers have created an AI-driven audience optimization model for email marketers ...
- Personas To Target Ads Leap Forward
MediaDailyNews, Laurie Sullivan - Tuesday, April 8, 2025
To overcome signal loss, Ogury developed a method of targeting personas-anonymized grou ...
- Why Advertisers Miss The Target
Data & Programmatic Insider, Laurie Sullivan - Monday, March 17, 2025
Data misclassification has become too common at a time when technology li ...
- Home Improvement Upgrade: How Brands Target Prospects
Email Insider, Ray Schultz - Monday, March 17, 2025
Most marketers in a new study say customer acquisition has become mo ...
- Advertisers Giving Conversational Commerce Ad Units Separate Budget
MediaDailyNews, Laurie Sullivan - Thursday, February 27, 2025
Conversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- Political Winds Shift, And So Do Networks: Changes At MSNBC
TV Watch, Wayne Friedman - Tuesday, February 25, 2025
In January prime time, Fox News Channel grew 40% in total viewe ...
- Triller Rings Opening Bell: Touts Plans For Sports, Brands
MediaDailyNews, Colin Kirkland - Thursday, February 20, 2025
Social-media platform Triller's leadership team highlighted the company's vision for the futu ...
- Measurement, Sharing Tools Resurface At Adobe, LinkedIn, Others: AI Cited
MediaDailyNews, Laurie Sullivan - Thursday, February 20, 2025
Adobe, LinkedIn and others have been working to advance measurement and audience-shari ...
- Google Testing AI To Determine Age Of Users
MediaDailyNews, Laurie Sullivan - Thursday, February 13, 2025
Google has announced the technique of using AI to determine a user ...
- TikTok Launches Tool To Automate Shopping Campaigns For UK Retailers
MediaDailyNews, Colin Kirkland - Friday, January 24, 2025
TikTok has announced the launch of an AI-powered tool that brands a ...
- Bombora Integrates With Experian's Audigent For B2B, Intent Audience Data
MediaDailyNews, Laurie Sullivan - Friday, January 24, 2025
This partnership brings B2B programmatic audiences from Bombora into Audigent's suite ...
- LinkedIn Helps Marketers 'Eliminate Waste' In New AI Targeting Campaign
MediaDailyNews, Colin Kirkland - Friday, January 17, 2025
In a new campaign, LinkedIn warns companies about the perils of accidental ...
- Amazon Tool Lets Advertisers Verbally Create Targeted Audiences In Minutes
MediaDailyNews, Laurie Sullivan - Wednesday, January 8, 2025
The SQL generator helps advertisers create ad-targeting audiences through requests using natur ...
- Amazon Gives Brands Access To Years Of Shopping Data
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Amazon Ads will give brands access to the past five years ...