- PubMatic Must Face Suit Over Online Profiling
MediaDailyNews, Wendy Davis - Friday, January 30, 2026
"Plaintiffs have adequately pled a 'highly offensive' intrusion of privacy that invad ...
- Americans Are Moving Less, But Targeting Is Getting Easier
Research Intelligencer, Robert Williams - Monday, January 26, 2026
Americans usually stay close to home in ways that are meaningful f ...
- Volkswagen, Wrangler, Warner Bros. Discovery, Zenni, Humana Lead Insights at our Performance Marketing Insider Summit
Brand Insider, Barbie Romero - Tuesday, January 13, 2026
At our Performance Marketing Summit in Deer Valley, leaders from Volkswagen, Wrangle ...
- California Fines Data Broker For Allegedly Failing To Register
MediaDailyNews, Wendy Davis - Thursday, January 8, 2026
Datamasters allegedly purchased and sold contact information for people with Alzheimer's disea ...
- Comscore, Trade Desk Integrate 'Contextual,' Audio Content-Level Targeting
Planning & Buying Insider, Joe Mandese - Thursday, January 8, 2026
Based on initial test, the integration has been boosting incremental reach ...
- The Invisible Majority: The Rise of the 50+ Woman
Brand Insider, Alyssa Convertini, Kellie Pean - Tuesday, January 6, 2026
Kellie Pean and Alyssa Convertini, co-founders of Brand New: A Collective, wri ...
- How Google Lowering Ad Audience Size Limits Can Improve Performance
Performance Marketing Insider, Laurie Sullivan - Monday, December 29, 2025
Google has finalized the minimum audience size to which advertisers could remarke ...
- Confessions from T&P's Chief Strategy Officer: Speed, Testing, and the Power of Human Touch
Brand Insider, Barbie Romero - Tuesday, December 9, 2025
Shula Sinclair, Chief Strategy Officer, T&P, discusses why she chooses local influence ...
- Data, Metrics Once Unattainable Now Possible With AI
Performance Marketing Insider, Laurie Sullivan - Monday, December 1, 2025
As AI opens more sophisticated methods to reach intended audiences, the go ...
- It's A Social Dilemma
Performance Marketing Insider, Laurie Sullivan - Monday, November 24, 2025
To understand why consumers act the way they do, marketers need nuanc ...
- Holiday Shoppers Using AI Are Open To Buy Through It
Performance Marketing Insider, Laurie Sullivan - Friday, November 14, 2025
Google, which released several shopping agents this week, wants consumers to ha ...
- Google Intros 'Channel Performance' Reporting
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
On Thursday, Google gave advertisers increased transparency and data in Performance M ...
- Privacy Expert Builds Algorithms For Impression-Level Targeting
MediaDailyNews, Laurie Sullivan - Monday, October 27, 2025
Adding the ability to make decisions closer to the supply side hel ...
- DoubleVerify, Microsoft Boost Measurement Authentication
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
DoubleVerify has expanded its partnership with Microsoft Advertising to further authenticate measureme ...
- Content-Based 'Contextual' Ads Score Low Vs. Audience Targeting: Survey
Television News Daily, Wayne Friedman - Wednesday, October 1, 2025
"Marketers, brands, agencies have evolved their thinking about CTV as a pa ...
- Data In The Driver's Seat: 'The Atlantic' Helps Advertisers With Audience Insights
Publishing Insider, Ray Schultz - Thursday, September 25, 2025
"The Atlantic" partners with CivicScience to integrate survey data and consumer intellige ...
- Meta Ad Updates: For Reels, Threads, Targeting
MediaDailyNews, Colin Kirkland - Friday, September 12, 2025
Advertisers with a Meta sales rep can now experiment with Reels trendi ...
- What Albertsons Media Collective Means For Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, September 11, 2025
Albertsons Companies, parent company of Albertsons Media Collective, became the first retail ...
- TikTok Targets College Life With New Campus Connection Feature
MediaDailyNews, Colin Kirkland - Wednesday, August 20, 2025
TikTok is rolling out a new feature designed to help first-time colle ...
- Meta Further Consolidates Ad-Targeting Options
MediaDailyNews, Colin Kirkland - Monday, August 18, 2025
The announcement marks a major shift toward Meta CEO Mark Zuckerberg's pl ...
- Viant-LG Partnership Advances Performance CTV Strategies
MediaDailyNews, Laurie Sullivan - Friday, July 25, 2025
The introduction of Direct Access is intended to strengthen connections between advertise ...
- 'Inference,' Google's Latest Ad-Targeting Focus
MediaDailyNews, Laurie Sullivan - Tuesday, June 24, 2025
Advertisers will soon have faster hardware and software support to run a ...
- Comscore Reveals Differences Between Mythical, Possible Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, June 16, 2025
Advertisers are chasing questions that prompt change. Can they rely on tru ...
- Meta To Roll Out Ads In WhatsApp Updates Tab
MediaDailyNews, Colin Kirkland - Monday, June 16, 2025
After 11 years, Meta is finally bringing ads to its encrypted messagi ...
- Marriott Launches Bespoke Retail Media Net
MediaDailyNews, Joe Mandese - Thursday, June 12, 2025
"Marriott Media" will utilize first-party data to target travelers across digital a ...
- How An 'Age-Fluid' Marketing Approach Can Unlock A Financial Bonanza For Brands
MAD, Kathleen Colditz - Thursday, June 5, 2025
With older consumers demonstrating equal capacity for brand engagement and controlling significa ...
- LinkedIn Pushes Video Creation With New Ad Products, Adobe Partnership
MediaDailyNews, Colin Kirkland - Thursday, June 5, 2025
The new ad products and partnership are focused on helping B2B markete ...
- New Platform Connects Entire Programmatic Ecosystem, Firm Says
Publishers Daily, Ray Schultz - Thursday, June 5, 2025
MiQ Sigma helps traders reach audiences through multiple DSP and SSP platform ...
- Digital Advertising Alliance To Consider Privacy Guidance For AI
MediaDailyNews, Wendy Davis - Wednesday, June 4, 2025
The ad industry self-regulatory group Digital Advertising Alliance will consider issuing guidan ...
- Industry Vets Launch Linear Ad Net, Aggregates Indie TV Network Audience Buys
Television News Daily, Wayne Friedman - Wednesday, May 21, 2025
Audyns (pronounced audience) launches with deals to aggregate buys across TelevisaUnivision, Gre ...