- Privacy Expert Builds Algorithms For Impression-Level Targeting
MediaDailyNews, Laurie Sullivan - Monday, October 27, 2025
Adding the ability to make decisions closer to the supply side hel ...
- DoubleVerify, Microsoft Boost Measurement Authentication
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
DoubleVerify has expanded its partnership with Microsoft Advertising to further authenticate measureme ...
- Content-Based 'Contextual' Ads Score Low Vs. Audience Targeting: Survey
Television News Daily, Wayne Friedman - Wednesday, October 1, 2025
"Marketers, brands, agencies have evolved their thinking about CTV as a pa ...
- Data In The Driver's Seat: 'The Atlantic' Helps Advertisers With Audience Insights
Publishing Insider, Ray Schultz - Thursday, September 25, 2025
"The Atlantic" partners with CivicScience to integrate survey data and consumer intellige ...
- Meta Ad Updates: For Reels, Threads, Targeting
MediaDailyNews, Colin Kirkland - Friday, September 12, 2025
Advertisers with a Meta sales rep can now experiment with Reels trendi ...
- What Albertsons Media Collective Means For Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, September 11, 2025
Albertsons Companies, parent company of Albertsons Media Collective, became the first retail ...
- TikTok Targets College Life With New Campus Connection Feature
MediaDailyNews, Colin Kirkland - Wednesday, August 20, 2025
TikTok is rolling out a new feature designed to help first-time colle ...
- Meta Further Consolidates Ad-Targeting Options
MediaDailyNews, Colin Kirkland - Monday, August 18, 2025
The announcement marks a major shift toward Meta CEO Mark Zuckerberg's pl ...
- Viant-LG Partnership Advances Performance CTV Strategies
MediaDailyNews, Laurie Sullivan - Friday, July 25, 2025
The introduction of Direct Access is intended to strengthen connections between advertise ...
- 'Inference,' Google's Latest Ad-Targeting Focus
MediaDailyNews, Laurie Sullivan - Tuesday, June 24, 2025
Advertisers will soon have faster hardware and software support to run a ...
- Comscore Reveals Differences Between Mythical, Possible Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, June 16, 2025
Advertisers are chasing questions that prompt change. Can they rely on tru ...
- Meta To Roll Out Ads In WhatsApp Updates Tab
MediaDailyNews, Colin Kirkland - Monday, June 16, 2025
After 11 years, Meta is finally bringing ads to its encrypted messagi ...
- Marriott Launches Bespoke Retail Media Net
MediaDailyNews, Joe Mandese - Thursday, June 12, 2025
"Marriott Media" will utilize first-party data to target travelers across digital a ...
- How An 'Age-Fluid' Marketing Approach Can Unlock A Financial Bonanza For Brands
MAD, Kathleen Colditz - Thursday, June 5, 2025
With older consumers demonstrating equal capacity for brand engagement and controlling significa ...
- LinkedIn Pushes Video Creation With New Ad Products, Adobe Partnership
MediaDailyNews, Colin Kirkland - Thursday, June 5, 2025
The new ad products and partnership are focused on helping B2B markete ...
- New Platform Connects Entire Programmatic Ecosystem, Firm Says
Publishers Daily, Ray Schultz - Thursday, June 5, 2025
MiQ Sigma helps traders reach audiences through multiple DSP and SSP platform ...
- Digital Advertising Alliance To Consider Privacy Guidance For AI
MediaDailyNews, Wendy Davis - Wednesday, June 4, 2025
The ad industry self-regulatory group Digital Advertising Alliance will consider issuing guidan ...
- Industry Vets Launch Linear Ad Net, Aggregates Indie TV Network Audience Buys
Television News Daily, Wayne Friedman - Wednesday, May 21, 2025
Audyns (pronounced audience) launches with deals to aggregate buys across TelevisaUnivision, Gre ...
- Havas, YouGov Disclose 'Major Evolution' In Data Deal
MediaDailyNews, Joe Mandese - Tuesday, May 20, 2025
The expansion boosts the number of international markets covered to 30 a ...
- GAI Pulls Social Data From Ad APIs, Creates CTV Targeting Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, May 19, 2025
Strategus developers have built a targeting platform that relies on conversational a ...
- Financial Regulator Scraps Proposed Data Broker Rules
MediaDailyNews, Wendy Davis - Friday, May 16, 2025
The Consumer Financial Protection Bureau has withdrawn proposed data broker regulations th ...
- The AI Upfront: Fixed Deals, Flexible Audience Strategies
Planning & Buying Insider, Barry Lowenthal - Monday, May 12, 2025
The upfront has long been a cornerstone of media buying — a ...
- Global CTV Investments Rising, But 66% Of Buyers Still On Sidelines
Advanced TV Insider, Wayne Friedman - Wednesday, May 7, 2025
Looking for motivation to spend more on CTV, 51% of media buye ...
- Charter Communications' Ad Biz Creates New Path For Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, April 21, 2025
Charter's partnership with PubMatic creates a new path for ad campaigns. Transparen ...
- Claritas AI Predicts Which Audiences Should Respond Best To Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, April 14, 2025
Developers have created an AI-driven audience optimization model for email marketers ...
- Personas To Target Ads Leap Forward
MediaDailyNews, Laurie Sullivan - Tuesday, April 8, 2025
To overcome signal loss, Ogury developed a method of targeting personas-anonymized grou ...
- Why Advertisers Miss The Target
Data & Programmatic Insider, Laurie Sullivan - Monday, March 17, 2025
Data misclassification has become too common at a time when technology li ...
- Home Improvement Upgrade: How Brands Target Prospects
Email Insider, Ray Schultz - Monday, March 17, 2025
Most marketers in a new study say customer acquisition has become mo ...
- Advertisers Giving Conversational Commerce Ad Units Separate Budget
MediaDailyNews, Laurie Sullivan - Thursday, February 27, 2025
Conversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- Political Winds Shift, And So Do Networks: Changes At MSNBC
TV Watch, Wayne Friedman - Tuesday, February 25, 2025
In January prime time, Fox News Channel grew 40% in total viewe ...