- Confessions From Orchestra's EVP, Head of Paid Media: Unified Planning Over Silos, Experimentation Fuels Optimization, and Why Audience-First Beats Metrics-First
Brand Insider, Barbie Romero - Tuesday, June 23, 2026
Bianca Garcia reveals why unified media planning outperforms silos, how experimentation shap ...
- Retail Media Network Surprises As Cannes Lions Swings Into French Riviera
Performance Marketing Insider, Laurie Sullivan - Friday, June 19, 2026
Advertisers' pay-for-performance models and attention metrics are based on measurable outcomes. ...
- Horizon Adds Media-Buying Agents To Its Blu Platform
MAD, Steve McClellan - Thursday, June 18, 2026
Blu's agents "integrate audience intelligence, publisher data, and campaign performance into ...
- Church's Chicken Sr. Director on Using a Brand Persona to Align Marketing, Product, and Operations
Brand Insider, Barbie Romero - Tuesday, June 16, 2026
Brand personas often live in slide decks and strategy docs. Georgia Marges ...
- SCOTUS Won't Intervene In Vermont Suit Against Meta
MediaDailyNews, Wendy Davis - Tuesday, May 26, 2026
The Supreme Court on Tuesday rejected Meta Platforms' request to intervene ...
- Meta Defeats Location Privacy Suit
MediaDailyNews, Wendy Davis - Friday, May 22, 2026
A federal judge has thrown out a class-action privacy complaint claiming th ...
- Amazon, LinkedIn Team For B2B Inventory Ahead Of Upfront
MediaDailyNews, Laurie Sullivan - Thursday, May 7, 2026
LinkedIn brings its first-party audience data to Amazon Ads' streaming TV invento ...
- Proximity Beyond Audiences Reimagines Performance Metric For TV
MediaDailyNews, Laurie Sullivan - Thursday, May 7, 2026
The metric is poised to overtake audience targeting for TV to beco ...
- Roku Ties Streaming Inventory Directly To Retail Media Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 4, 2026
Criteo, Fandango and Fetch as well as Best Buy Ads, Kroger Precisi ...
- Instagram Premium Program Aims To Boost Users' Story Performance
MediaDailyNews, Colin Kirkland - Tuesday, March 31, 2026
Instagram has begun testing a premium offering separate from "Meta Verified" th ...
- Swimming In The Ecosystem: How A Publisher Helps Advertisers Target Audiences
Publishing Insider, Ray Schultz - Tuesday, March 17, 2026
Specialist brand publisher Future has unveiled a tool that integrates data scienc ...
- Ad Tech On Target, Now U.S. Government Wants It
MediaDailyNews, Laurie Sullivan - Wednesday, March 4, 2026
AI model Gemini has been accused of coaching a man on h ...
- Digital Video Ads Not All That 'Personalized,' Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, March 4, 2026
"While CTV and streaming platforms have advanced audience targeting, consumers may n ...
- Performance Engine Ties Experian To FullThrottle.AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 4, 2026
The collaboration establishes a new standard for performance-driven audience marketing through generati ...
- Butter, Books And Boycotts: Why Your Media Plan Might Be Sitting On A Powder Keg
Research Intelligencer, Rob Williams - Tuesday, March 3, 2026
More than a third of U.S. adults say they have boycotted ...
- When GOTV Means Getting Voters OUT Of The Buy
Planning & Buying Insider, Joe Mandese - Thursday, February 26, 2026
What if political campaigns could target ads only to households that haven ...
- Experian Acquires Insights On 10B Email Addresses Worldwide
MediaDailyNews, Laurie Sullivan - Monday, February 23, 2026
The acquisition adds intelligence to Experian's existing identity, data, analytics and decisioni ...
- Dentsu Adds AI-Driven Healthcare Audience Targeting Platform
MAD, Steve McClellan - Thursday, February 12, 2026
The audiences are created based on historical results from anonymized health recor ...
- Old Rules, New Tools Create Friction In Advertising's AI Era
Data & Programmatic Insider, Laurie Sullivan - Monday, February 9, 2026
Media experts with old values, judgment and tools and U.S. legislation a ...
- PubMatic Must Face Suit Over Online Profiling
MediaDailyNews, Wendy Davis - Friday, January 30, 2026
"Plaintiffs have adequately pled a 'highly offensive' intrusion of privacy that invad ...
- Americans Are Moving Less, But Targeting Is Getting Easier
Research Intelligencer, Rob Williams - Monday, January 26, 2026
Americans usually stay close to home in ways that are meaningful f ...
- Volkswagen, Wrangler, Warner Bros. Discovery, Zenni, Humana Lead Insights at our Performance Marketing Insider Summit
Brand Insider, Barbie Romero - Tuesday, January 13, 2026
At our Performance Marketing Summit in Deer Valley, leaders from Volkswagen, Wrangle ...
- California Fines Data Broker For Allegedly Failing To Register
MediaDailyNews, Wendy Davis - Thursday, January 8, 2026
Datamasters allegedly purchased and sold contact information for people with Alzheimer's disea ...
- Comscore, Trade Desk Integrate 'Contextual,' Audio Content-Level Targeting
Planning & Buying Insider, Joe Mandese - Thursday, January 8, 2026
Based on initial test, the integration has been boosting incremental reach ...
- The Invisible Majority: The Rise of the 50+ Woman
Brand Insider, Alyssa Convertini, Kellie Pean - Tuesday, January 6, 2026
Kellie Pean and Alyssa Convertini, co-founders of Brand New: A Collective, wri ...
- How Google Lowering Ad Audience Size Limits Can Improve Performance
Performance Marketing Insider, Laurie Sullivan - Monday, December 29, 2025
Google has finalized the minimum audience size to which advertisers could remarke ...
- Confessions from T&P's Chief Strategy Officer: Speed, Testing, and the Power of Human Touch
Brand Insider, Barbie Romero - Tuesday, December 9, 2025
Shula Sinclair, Chief Strategy Officer, T&P, discusses why she chooses local influence ...
- Data, Metrics Once Unattainable Now Possible With AI
Performance Marketing Insider, Laurie Sullivan - Monday, December 1, 2025
As AI opens more sophisticated methods to reach intended audiences, the go ...
- It's A Social Dilemma
Performance Marketing Insider, Laurie Sullivan - Monday, November 24, 2025
To understand why consumers act the way they do, marketers need nuanc ...
- Holiday Shoppers Using AI Are Open To Buy Through It
Performance Marketing Insider, Laurie Sullivan - Friday, November 14, 2025
Google, which released several shopping agents this week, wants consumers to ha ...