- Marketing Realignment For GM
Around the Net In Media, William Spain - Thursday, April 17, 2008
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- Edmunds.com Now Offering Crystal Ball On Vehicle Prices
Marketing Daily, Karl Greenberg - Thursday, April 17, 2008
[Automotive] "This came up, this new product, because consumers always asked n ...
- Economy Puts RV Sales In The Slow Lane
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 16, 2008
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- BMW's TV, Web Campaign Focuses On Souped-Up M3 Engine
Marketing Daily, Karl Greenberg - Wednesday, April 16, 2008
[Automotive] The effort includes a meta-video about how GSD&M shot the sp ...
- Ford's Farley Looks To Change Consumer Apathy
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 15, 2008
Acknowledging that consumers' attitudes toward Ford have "gone past skepticism to apathy ...
- Nissan, Chrysler Form Alliance That May Lead To More
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 15, 2008
Nissan will build small cars for Chrysler to sell and Chrysler wi ...
- SPEED Goes With "Last Comic" Bodden For New Show
Around the Net In Media, William Spain - Tuesday, April 15, 2008
Motor sports cable net SPEED has tapped Alonzo Bodden, winner of "La ...
- Ford Dealers Give New Taurus A Standing O
Around the Net In Brand Marketing, Thom Forbes - Friday, April 11, 2008
Wrapping up the final wave of Ford dealer meetings in Las Vegas ...
- Tire Maker Pirelli Elevates The Girlie Calendar To Fine Art
Around the Net In Brand Marketing, Thom Forbes - Friday, April 11, 2008
From 1964 to 1974 and then from 1984 to the present, Itali ...
- Honda Launches Tour With 'Panic At The Disco'
Marketing Daily, - Friday, April 11, 2008
Honda's Civic Tour, in its eighth year, is launching this week wi ...
- Toyota, Subaru Parent Will Develop Cars Together
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 10, 2008
Toyota Motor and Subaru parent Fuji Heavy Industries say that they wi ...
- Automakers Moving Design Studios For Global Perspective
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 9, 2008
Each of the three big U.S. automakers are investing in engineering, desi ...
- LoJack Campaign Portrays Horrors, Relief In Theft, Recovery
Marketing Daily, Karl Greenberg - Wednesday, April 9, 2008
[Automotive] LoJack spokesperson Paul McMahan says this is the company's first fu ...
- BMW Is Exclusive Sponsor Of 'Mad Men' Premiere
Marketing Daily, Wayne Friedman - Wednesday, April 9, 2008
[Automotive] BMW will get no product placement in the show--since BMWs we ...
- New Chrysler Campaign Emphasizes Making Dreams Come True
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 8, 2008
Chrysler's new advertising campaign portrays the now-private automaker as quicker to respo ...
- Detroit Automakers Plan To Expand Global Exports
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 8, 2008
All three of Detroit's automakers hope to sizably increase their exports ...
- Ford Puts Employees To Work Selling Ford
Marketing Daily, Karl Greenberg - Tuesday, April 8, 2008
[Automotive] The current effort is much more product focused. "[Bold Moves] w ...
- AOL Autos Launches Open Marketplace
Marketing Daily, - Tuesday, April 8, 2008
AOL Autos has launched what it calls an open marketplace for us ...
- In Rural Florida, Everything Old Is Old Again
Marketing Daily, Karl Greenberg - Tuesday, April 8, 2008
Although I've read enough market research to know that Americans in rur ...
- BMW 1-Series Takes Road Trip On Web
Around the Net In Brand Marketing, Thom Forbes - Monday, April 7, 2008
Almost half the $15 million to $25 million budgeted for a campai ...
- Ford Takes A Seat In The Living Room
Around the Net In Brand Marketing, Thom Forbes - Friday, April 4, 2008
An event called the "Ford Big Drive House Party" is recruiting Fo ...
- NADA: Consumer Interest In Compact Cars Spikes
Marketing Daily, - Friday, April 4, 2008
In the last two months, consumer interest in the overall compact c ...
- Carfax, Dealers Offer Free Vehicle History Reports
Marketing Daily, - Friday, April 4, 2008
The agreement with more than 32,000 dealers comes as they struggle ...
- Toyota Tundra Rolls "Driver-Focused" Regional Effort
Around the Net In Media, William Spain - Thursday, April 3, 2008
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- Porsche Campaign Distinguishes Boxster, Cayman Models
Marketing Daily, Karl Greenberg - Thursday, April 3, 2008
[Automotive] Although there is likely to be television advertising in Porsche's futur ...
- Trucks, SUVs Were A Drag On Sales In March
Marketing Daily, Karl Greenberg - Wednesday, April 2, 2008
[Automotive] If there was a winner last month, it was Honda, whi ...
- A Chat With Finbarr O'Neill, Now At J.D. Power
Marketing Daily, Karl Greenberg - Wednesday, April 2, 2008
[Automotive] "We are looking to expand upstream and not just be retrospectiv ...
- The Buzz: Smells Like Green Spirit
Media Magazine, Tina Wells - Tuesday, April 15, 2008
The state of our environment has been an increasingly hot topic, appeari ...
- Industry Watch: Book of the Five Rings
OMMA Magazine, Joan Voight - Wednesday, April 2, 2008
While tough times mean some brands hunker down and stick to t ...
- Put Her in Reverse
OMMA Magazine, Liz Tascio - Monday, April 21, 2008
The usual goal for a marketing video is that it hits YouTu ...