• The Detroit News, Tuesday, April 8, 2008 12:45 PM

Chrysler's new advertising campaign portrays the now-private automaker as quicker to respond to customer needs. The automaker wants to show that it is taking customer's dreams and getting them into Chrysler cars and trucks.

"If you can dream it, we can build it" debuts April 14 during professional basketball and hockey games. Chrysler Chief Marketing Officer Deborah Meyer says the company has already made 400 changes to 2008 and 2009 models based on customer feedback.

Also, a marketing campaign for the Dodge Journey crossover kicks off this week. The product-focused launch will be the automaker's largest-ever online effort, with 29% of total spending going toward the Internet. Two years ago, 5% of a marketing launch budget was dedicated toward online. Meyer says she thinks online advertising is growing because the company gets feedback from Web users and uses that data to tailor its message for a wider audience.

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