- Nissan Taps Frigo To Head Northeast Region
Marketing Daily, - Wednesday, February 6, 2008
Gary Frigo, currently managing director, Nissan Motor, will be appointed regional vi ...
- Cars.com Forges Ahead With Largest Campaign
Marketing Daily, - Tuesday, February 5, 2008
Cars.com, the Chicago-based online auto market, which ran two TV ads duri ...
- Lexus Backs Its Hybrids With 'Power Of H' Campaign
Marketing Daily, Karl Greenberg - Tuesday, February 5, 2008
[Automotive] This effort, via Lexus' long-time ad AOR El Segundo, Calif.-based TeamOn ...
- Ford Plans 'Knight Rider' Giveaway Sweepstakes
MediaDailyNews, David Goetzl - Tuesday, February 5, 2008
Ford is expanding its link with NBC's coming remake of "Knight Ride ...
- G.M.'s Global Strategy Differs From Ford's
Around the Net In Brand Marketing, Thom Forbes - Monday, February 4, 2008
As Ford Motor streamlines its global business around its flagship brand, Gener ...
- No Lie: Isuzu To Exit U.S. Market
Around the Net In Media, William Spain - Monday, February 4, 2008
...
- New Ad Campaign Touts Chrysler's Responsiveness
Around the Net In Media, William Spain - Monday, February 4, 2008
Chrysler is pushing its willingness to upgrade products in response to custom ...
- Mercedes In Cross-Brand Effort For 'Sex And The City'
Marketing Daily, - Monday, February 4, 2008
Mercedes-Benz is using title sponsorship of Fashion Week to do some cross-promotion ...
- Chrysler Launches On Super Bowl. Okay ... Near Super Bowl
Marketing Daily, Karl Greenberg - Monday, February 4, 2008
[Automotive] "Our [first-quarter] media strategy is high impact," says John Plecha, he ...
- Marketers Commiserated In January With A Group Hug
Marketing Daily, Karl Greenberg - Monday, February 4, 2008
[Automotive] Among the surprises: General Motors saw sales rise last month, perenni ...
- Isuzu To Stop Selling Cars In U.S.
Marketing Daily, - Friday, February 1, 2008
The sands of time are running out for consumers seeking an Isuz ...
- Ford Plans To Sharply Increase Incentives
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 31, 2008
Ford Motor will pump up incentive spending this year, target regions a ...
- GMC's Super Bowl Ad Bows 'Never Say Never' Theme
Marketing Daily, Karl Greenberg - Thursday, January 31, 2008
[Automotive] The line will be incorporated throughout a new campaign. A n ...
- Edmunds: $2.80 Per Gallon Gets Car Buyers' Attention
Marketing Daily, - Thursday, January 31, 2008
A new fuel-price study by Edmunds.com indicates that car shoppers turn the ...
- DMA Points To ROI: Direct Works For Cars
Marketing Daily, Karl Greenberg - Thursday, January 31, 2008
[Automotive] Auto dealers spent $7.3 billion on direct marketing campaigns in 200 ...
- Ford Suggests Taurus Redesign In Works
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 30, 2008
Derrick Kuzak, Ford's head of global product development, recently likened the curre ...
- BrandIntel Study Reveals Some Surprise Winners
Marketing Daily, Karl Greenberg - Wednesday, January 30, 2008
[Automotive] BrandIntel says the Web chatter is the very tide of opini ...
- Initiative Makes Sattler EVP, Handles Kia, Hyundai
MediaDailyNews, David Goetzl - Wednesday, January 30, 2008
On the heels of winning the hefty Hyundai and Kia account, Initiati ...
- GM To Unveil Hummer Pickup
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 29, 2008
...
- Jiffy Lube Bows Cause-Related Campaign
Marketing Daily, - Tuesday, January 29, 2008
Jiffy Lube is launching a nationwide cause-related campaign to support the Americ ...
- Don't Look For Warm Reception For Diesel-Powered Vehicles
Marketing Daily, Karl Greenberg - Tuesday, January 29, 2008
[Automotive] "The only way I can explain it is that the escalati ...
- Truck Marketers Take Aim At Quickly Shifting Target
Marketing Daily, Karl Greenberg - Monday, January 28, 2008
[Automotive] Neither Ford or Dodge is likely to hit that target ...
- Toyota Expands Scion Lineup In Gaia Online
Marketing Daily, Laurie Sullivan - Monday, January 28, 2008
[Automotive] Those who join virtual worlds tend to be young trendsetters th ...
- Jeep To Promo Brands At Winter X Games
Marketing Daily, - Friday, January 25, 2008
Chrysler's Jeep brand, which has been a sponsor for six years ...
- J.D. Power Says Hummer Has Friendliest Web Site
Marketing Daily, Karl Greenberg - Friday, January 25, 2008
[Automotive] Arianne Walker, director of automotive marketing and media research at J. ...
- GM's Chevy Division Hopes To Paint Tinseltown Green
Marketing Daily, Karl Greenberg - Friday, January 25, 2008
[Automotive] Chevrolet will have 100 Tahoe Hybrids, FlexFuel E85 Tahoe and Suburb ...
- GM Edges Toyota In '07 Sales
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 24, 2008
...
- Chrysler Puts Brand Thoughts In Engineers' Minds
Marketing Daily, Karl Greenberg - Thursday, January 24, 2008
[Automotive] Explains a spokesperson, "It has been until now platform-based, so the ...
- Saturn Set To Tout Its Green-iosity With 'Rethink' Tag
Marketing Daily, Karl Greenberg - Thursday, January 24, 2008
[Automotive] The GM division had an active year in 2007, launching so ...
- Consultancy Mines Data To Develop 'Vehicle DNA'
Marketing Daily, Karl Greenberg - Friday, January 18, 2008
[Automotive] "One of our positions is that for new vehicle buyers, ...